From a hobby that was started by a group of friends in the late 90's, WIldcraft has come a long way. Today, Wildcraft is not only known to provide quality Outdoor gear & Adventuring equipment for India’s young and outdoor enthusiasts; it has established a unique category in India. After the initial years & an exploratory phase, it was during 2007-08 that the core team put in place the brand outreach plan & the operations were scaled up. With a clear thrust on design & distribution, Wildcraft Gear is available in over 40 Exclusive Stores, an extensive network of over 100 Shop-in-Shops & over 500 multi-branded stores across over 50+ key Indian cities. Wildcraft offers a diverse set of multi-purpose products, based upon the ethos developed basis pursuit of the great outdoors - Functional, Light Weight, Weather Resilient & Reliable. The product repertoire includes Outdoor Gear (backpacks, slings, duffels, accessories, etc. - gear for everyday outdoors - campus, work & travel), Adventuring Equipment (Tents, Sleeping Bags, Rucksacks, Accessories, Hiking shoes, etc. - gear for outdoor pursuits), and Active Wear (Polypro, Rain Wear, Wind layers, Jackets, Thermals, etc. - apparel for active outdoors) Wildcraft currently is India’s #1 outdoor and adventure brand having established a category that is unique in the Indian market. Having served over a million customers in a relatively short span, Wildcraft is aptly poised to leap-frog the huge Indian Outdoor opportunity. www.wildcraft.in
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