Brass Kickstarter Launch 4/27
We’re excited to announce we’ll be launching our spring line with a Kickstarter campaign. For those of you not familiar with Kickstarter, we’ve included some information about the crowd-funding platform at the end of this post.
We chose Kickstarter for 2 reasons: 1) we want to meet new people and spread the word about Brass and 2) if successful, we’ll have resources to produce more dresses; 5 new styles and takes on old favs like the Shirt Dress in Chambray or the Tank Maxi in Black. Mmmmhmmm, we said Chambray.
We have 5 new dresses for you this spring. After reviewing survey results (thanks to all of you who helped!), we had a good idea of the styles you were looking for this season. From there, we developed our line based on the basic Brass principles: versatile silhouette, beautiful fabric and neutral color palette.
Our Kickstarter will run from April 28 - May 28, and we hope to raise $20,000. We’ll pre-sell all 5 dress styles, and reward early birds with a special offer.
Our first 250 backers will get dress of their choice for $68, shipping included. That’s a real good deal. Just saying!
After that, the prices go up a bit. Shipping is included on all orders.
For backers looking to show extra support, we have some other fun rewards.
The best part about Kickstarter? Stretch goals. We have put together 3 milestones we need your help to achieve.
Kickstarter is all about crowd-funding. We need your help getting our crowd together! The best way to show your support is to share the crap out of this campaign. Email to friends and post to Facebook, Instagram and Twitter with the hashtag #KickSomeBrass. Every like, share, re-tweet and re-gram helps!
Kickstarter is a crowd funding platform. It’s a place for individuals, organizations and businesses to launch projects and find backers to fund those projects. Kickstarter has its own lingo. Here are a few things to terms to know:
Project - Every project has a funding goal and deadline. If people like a project, they can pledge money to make it happen. Funding on Kickstarter is all-or-nothing — projects must reach their funding goals to receive any money. Brass’ Kickstarter will be 1 month long.
Creator - The people behind the project.
Backer - The people pledging money.
Goal - The amount of money the creator needs to fund their project.
Stretch Goal - A way for creators to “stretch” beyond the initial, official goal of the Kickstarter project and raise more money (and often make cooler stuff - like all five Spring dresses in two colors).
Rewards - The creator’s chance to share a piece of their project with their backer community. Typically, these are one-of-a-kind experiences, limited editions, or copies of the creative work being produced. In our case, it’s the spring line.
There is much more on Kickstarter here.
We cannot thank you enough for the support you have shown us over the past eight months. Making Brass a reality has been a dream come true for us, and we are so excited to start this next phase of growth.
