well, as of 2024 i’ve decided i will no longer be posting on tumblr... this shouldnt be the hugest surprise since ive been pretty critical of staff, the over-monetization of the website, the site culture, and the user experience for the past year and gradually reducing my time spent scrolling the ol’ dashboard- ive even mentioned my intent to eventually leave; well, that eventually is now! gradually ive found myself analyzing the effect that using tumblr for 7+ years has had on me, and the effects of social media in general.
ive never had to write a goodbye letter like this before. while ive joined and left several online platforms over the years, its always been a gradual fade in interest rather than a conscious decision to stop. never have i used a platform as long as ive used tumblr, over 1/3 of my life. ive grown up with tumblr, for better or worse. how do you write a goodbye for that? i guess ill have to try my best. because as important as tumblr was for me, ive recognized the way its hurt me too.
finding other avenues of online self-expression particularly has made me think a lot about this. when i edit my website i feel accomplished, happy, and content, feeling i have put something of myself out into the world, my seed to grow and garden to tend. when i scroll through tumblr i feel as if my brain is mostly idle, and when i do emotionally respond its often out of anger or annoyance, because anger = engagement and social media sites like tumblr WANT engagement. particularly because i have OCD ive found myself upset by certain aspects of tumblr discourse culture, as well- it is basically the Scrupulosity Website and much of the way i react to and interact with media has been colored by my years spent absorbing the viewpoints of said Scrupulosity Website! i even used to look up discourse topics on tumblr just to anger myself on purpose, which is a dangerous road to go down, to build up Enemies and Factions in your mind- this is how discourse culture works. the culture of tumblr teaches you to see the world in black and white, and to feel like youre always in danger of compromising your moral purity or being attacked by the morally impure. If You Don’t Reblog This You Are A Bad Person. even as someone who nowadays tries to stay away from discourse entirely, its still there in the back of my mind, because the way we interact on this website is colored by this. when im online i dont actually want to be angry all the time! in fact i like putting my effort towards more positive stuff. but additionally: tumblr made me unhappy but it also made me an addict
and yeah social media addiction sounds like a silly boomer thing to complain about but one thing i noticed when i started trying to curb my time spent on tumblr was that opening the site was damn near compulsive. we all know those “open tumblr, close tumblr, open tumblr again immediately after” memes but that did describe my behavior pretty accurately. the draw and allure of social media feeds is powerful, if i accidentally click the youtubes short tab ill find myself a half hour later scrolling through random shit i don't care about and asking well how the hell did i get here? i dont even like that stuff! tumblr is no different no matter how much the site tries to coast on the reputation of being the last social media that's a “remnant of the old web” and “has no algorithm”. i like my chronological dash but it is equally as addicting to scroll through the thousands of people ive followed over the years, as it is to scroll through the algorithmic feeds of youtube shorts, because that's just social media!
and kicking addiction is pretty damn hard. before 2023, i made two separate attempts at reducing my tumblr usage and both fell through within a week due to that addiction. for reference this current bought of thoughts about reducing my tumblr usage and making my online/irl balance more healthy, around the start of 2023 when i began working on my website and its taken me an entire year to wean myself off of the hellsite, bit by bit. theres a point where it stopped being a conscious act, and even as i was carefully whittling down how often i use tumblr with extensions like leechblock i still had that compulsion go off multiple times every day, its a really strange feeling. but now that ive found so many more ways to express myself online, i just feel more whole now... i guess what im saying is that when i post on tumblr my first instinct is to complain or wallow about something, when i post on my own handmade blog on my website i always want to talk about things that excite me or make me happy! and its been such a tangible change in the way i think and act and im certain its because of the way social media and tumblr have their own “societal expectations” and structure that is built to feed on this negativity loop.
and a lot of the biggest shifts happened when i began immersing myself in the ideals of the web revival, while creating my own website. finding things that genuinely interested me and niches i want to occupy made me so much happier. i know we make a lot of jokes about having mutuals we never talk to that mean the world to us and i do think that is indicative of something. like, when i post on a forum full of strangers i am engaging with more “face to face” (or the digital equivalent) communication than i do with years-long mutuals. how genuine are these connections, this dashboard, the enjoyment i got from that meme post ill forget in 10 minutes? (not to say that i don’t genuinely care abt my followers and mutuals. ykwim?) i can still get all the things i enjoy out of tumblr in a more curated form via rss feeds; ive been so much more proud of what i post and create and code on my website. what am i here for? i gradually realized that i am losing absolutely nothing when i “miss out” or block tumblr on my phone or what have you.
since starting working on my neocities site ive felt so much creative drive. ive created whole interactive essays and worlds and games and writings and so many things i could never host on social media. my website is a place of my very own, and ive been learning the value of focusing on what i put out into the net compared to what i take from it. its made me feel so much more fulfilled when i spend time online.
and let's not forget about staff. i have broader issues with how automattic in particular has gone about running the site. the ads only took up more and more of the dashboard, and every month it felt like there was some new paid feature doomed to never take off. all while the user experience gradually degraded. using the site without browser extensions to fix the ui and block the ads and tumblr live and all the other shit they threw all over the place makes it look like its ridden with viruses, and i think the fact that its become so normalized to feel like we have to stay in spaces that become increasingly hostile to us, even while the internet is so vast, is really strange (i mean, i also thought that way at first). but Anyway. so much time and effort was spent on features no one liked or wanted in some desperate attempt to get a little extra money, while staff members get in public fights with users who complain about getting monetization shoved down their throat. its so openly pathetic. the merch store had mostly mediocre designs and the digital tumblrmart is absolutely full of useless digital goods with free alternatives. considering this is a userbase that gladly donates to other sites donation drives for hosting costs (i.e. ao3, wikipedia, internet archive), i am shocked that staff never considered the obvious answer of a fucking donation drive once a year or so! the ceo telling people with concerns about the ads being unsafe for epilepsy to “just pay the ad free subscription” is one of the most disgusting things ive ever heard from someone officially representing such a platform. do not be fooled by the reputation tumblr has cultivated: all that it cares about is making money from you. tumblr is “in danger” because it can't turn a profit- because a profit is all they care about!
so why stay here when im happier elsewhere, apart from the addictive compulsion? that's what ive been thinking through for nearly a year, realizing that i have no reason to, and that weaning myself off of the addiction is in my best interest. i can create and blog and have fun online and connect with others and follow other peoples work all without the need for tumblr anymore! and i think id be all the healthier for it.
over the past year ive truly fallen in love with the internet again and ive loved putting myself out there, unrestrained in ways i havent felt since i was very young. but nonetheless ive learned a lot on tumblr, ive had some of the worst and best experiences of my online life, and i dont doubt that i would be a much different person if i had never been a tumblr user for as long as i was. but i had to break out of this shell eventually.
i keep going over this wondering how i can express every feeling in my head, how i can word everything just a little better, how i can make the perfect goodbye. but i think this will have to suffice.
you can still keep up with me online here:
-explore my website: i keep it consistently updated and im always adding new things and writing new posts on my blog! you can even speak to me directly on the site! if you sign my guestbook or use my chatbox ill try to respond :) if theres anything on this list you do id like it to be this one! i worked hard on it! you can even send me chat messages on my homepage! just keep in mind it may not display everything right on most mobile browsers, but it should be mostly navigable...
you can also subscribe to my rss feed. if you don't know what rss is, it allows you to use a feed reader to keep up with updates from sites all over the internet! my rss feed will notify you whenever ive made a new post on my blog or made an interesting edit on my site id like you to take a peek at :0 convenient, right?
you can also email me at [email protected] to message me directly. if you prefer im also “wygolvillage” on discord
thank you and happy new years :) thanks for seeing me off as i sail to a new sunrise <3
