i found something on twt. a chinese player shared it. either way, take it with a grain of salt !!
"im a low-level artist on the project team. the entire character design and pv (promotional video) for the new male lead were completed six months ago. we held meetings three times to warn upper management that dropping a character out of nowhere with zero pre-hype would definitely infuriate veteran players. we suggested extending the promotion period and balancing the content production for the old characters, but everything was rejected by management. the higher-ups only care about traffic and financing. they can't wait for players to argue their way onto the trending searches to boost popularity.
they deliberately suppressed the storyline resources of the five original male leads to pile everything onto the new character, completely disregarding the feelings of long-time paying players. everyone at the grassroots level clearly knew that this plan would ruin the game's reputation, but nobody listened to front-line opinions. the current mess of net-wide boycotts is entirely a self-inflicted result of management's shortsightedness and greed."
