Zip_Posters

Who Are We? We are a small team who manage your colour large format poster prints through the web to give you the best prices,service and next day delivery.

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Waterproof Printed Posters for Marketing Your Business

If you are looking to use your posters outside or where they might come into contact with liquids, our waterproof printed posters are the perfect choice.

A clear sign showcasing your business externally is the perfect way of gaining passing trade and brand awareness, particularly for retailers. However the use of waterproof printed posters should not be confined to the owners of retail outlets such as shops, restaurants or hotels. Other types of businesses can also use them as a simple, yet effective way of marketing a business.

Many types of business will take part in trade shows or exhibitions so a waterproof poster strategically placed can certainly attract clients and potential clients to your stand.

During the Summer months there are all sorts of occasions where companies have cause to exhibit outside, perhaps even at festivals and fêtes. Sadly the Summer weather is all too often unreliable, so it is essential that your outside marketing materials are waterproof.

It is not always 'the bigger, the better' for your waterproof printed posters because a well conceived and planned poster can attract new business whatever the size. Important consolidations must be taken into account, such as:

Branding – the poster will need to be on brand and reflect corporate colours

Target audience – the messaging needs to be geared to the audience you are trying to reach

Wording – less can be more here and your poster will need to be clear and concise in order to grab a passer by in the first few seconds

Imagery – it can be very true that 'a picture is worth a thousand words' so think careful about how images can favourably promote your business.

Visibility – you will need to consider how far away a passer by has to be in order to read your poster, so do consider text size in your poster planning

Placement – where you place your poster is vital in your marketing efforts. You can go to an enormous amount of trouble with the design of your poster, but if it is not sited correctly then nobody is going to see it

Quality of finish – a poor quality, less durable poster is hardly likely to promote your organisation in a positive light

You can be sure that you will only get quality waterproof printed posters from Zip Posters. Our waterproof posters are printed using plastic toner directly onto high grade durable polyester plastic film and we do not use inferior laminated or encapsulated posters that can quickly deteriorate or fall apart.

You can find out more about our waterproof printed posters by visiting the Zip Posters website.

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Make an impact with your Cheap Printed Posters

Cheap does not mean poor quality. Cheap printed posters can be purchased for a number of reasons, for example, for advertising or to raise awareness of an issue. They are a simple, yet effective way of marketing a business, product, service or event and shouting about your brand. But what does your poster need to show to ensure it gets noticed?

The key to getting your posters noticed is in the planning. First of all, you need to consider why you are creating your poster – what is the purpose of it and what is your goal? This should be clear in your poster design. Everything within your poster needs to relate to the message you are trying to communicate. This means that any text needs to be clear and concise and you should only include details which are essential to the campaign.

You should then consider who your target audience for the poster will be. As the purpose of your poster is to engage with the audience, there's no use in creating a poster which is difficult to understand or crowded with text. Likewise, you don't want to offend your audience by making the poster too simple. Your target audience should always be at the forefront of your mind when designing your poster.

After the initial planning you can start to layout your poster design. Whatever the purpose of the poster, it needs to be easy to follow, but this doesn't have to affect your design. You should, however, ensure that the poster is balanced, using the right amount of text and imagery to get your message across.

Perhaps most importantly, your poster needs to be easy to read. When designing a poster on a computer, it's not always easy to imagine how the poster will look once printed which means that people often make the mistake of making text too small. The information contained within your poster needs to be easily read, should be clear and on a background colour which doesn't affect the message.

When you've made a poster which you're happy with, you need to decide on the print material and finish. The material will be dependent on what you are using the poster for. For example, if you are exhibiting outside then it's highly likely you'll need to order a waterproof poster! The finish also depends on the type of poster, so if you want a glossy look then you can select the gloss finish.

Find out more about Zip Posters' cheap printed poster options on our website.