Research&Communication Studies.

F14DM0640  DM3A  LIANGSHA

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week 5:Sense of  love

In today's society there are many girls only have one aim is to marry a rich man, so now there are many third party appeared, and destroyed their marriage, for love in my opinion, is to take seriously,not because of what others have to choose, if you want to have the status of a lover, you should own the condition that can  get a dream lover's condition, don't daydream in your own world,now social progress quickly, and homosexuality has become very popular also, we often change ourselves opinion about love.

I think we need to have a good mood to get ready for waiting a lover appear in our's life ,we can not be worry about many things ,the god is fair,he will give the best things to us ,The things which is really fit ourself is the really best thing for us.

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week 5:MOVIE WEEK------ AVATAR

questions

1) In Intensive Interviewing, the person giving the information is called an‘informant’. Name the ‘informant’ in the movie and explain how he/she shares information with the researcher.

The informant is Jake Sully,He is a retired solider with a pair of disabled legs.The researcher use jake’s DNA link to his Avatar body, and he need to sleep in a machine,then go in the Avatar world.After he wake up and come back to the human ‘s world,he will share the happened things to the reachers.

2) The researchers in the movie are overt observers. Name the character that is a participant observer and the one that is a non-participant observer. Describe how both of them collect information.

The participant observer is Jake,He will learn how to live in the Avatar’s world,how to use his avatar body to walk,eat,talk…all of the lifestyle.The non-participant observer is Colonel Miles.Jake will report all the experiences happened in Avatar’s world to him.And he also will realize the information from Jake’s personal video logs.

3) In the movie, describe the kind of information gathered that can be constituted as emic/etic data.

In Avatar’s world,There have a forest called “The tree of life”These area connected all of the information,It’s like an internet core palace,So the “Tree of life” forest can constituted the emic/etic data.

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week 4: Visual Anthropology / Photo Ethnography

Visual Anthropology is through by movies/photography/books/social media/advertising....to show people the effect and influence of human cultures/relationships/societies.......But it is not clearly enough to give us an example to define it .

Ethnography of research can easy start at anywhere with any people.It is a kind of free/generalized and nature research.Normally the Ethnography is a true record,But also looked close to our life within joyful and colorful moments.

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week 4: Content Analysis

Content analysis is kind of technique of researching. It can do an objective evaluation for the project,such as TV shows,movies,social medias,apps or magazines....The content analysis and do a better comparison and analysis，And can give us more professional evaluation report of our project.It is cheaper,convenient and more completely.

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week 3: Target Audience Profiling/ Personas

Targe audience is the core message of a brand normally.Why it is so important?Because if we are chosen this part of person,that mean all the designs should fit for them.The target audience is the main part of the business.Because different people have different cultures/education/need/opinion and spending power.One product can't fit for all the customers.So we should choose the target audience first and after that we should design our product elements for this kind of people.Choosing target audience can let us to do the design and produce the products more professional and much fit to our target audience.They will get the more suitable designs and services.

Also the targeted products can improve the companies’ effectiveness to make get a better reputation.

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week 3: Marketing Competitor Analysis

Marketing competitor always here against our’s companies.We are both friends and competitors.But how we defect them from the same business campaigns?We can find the adventages and shortcomings between us.The  strength; weakness; opportunity and threat are the four ways to analysis them.We should know ourselves and competitors with these four problems clearly.Then to make meticulous plan for competitors’advantages to solve the problems between us .Also we can improve our’s competitive advantage to reduce the shortcomings too.

By using some comparative analysis ways will help us win more easier and reduce the failure rate more.That’s good habit if we always pay attention on our’s competitor ,because we can find the defect and important point much faster and accurately.

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week 2: Formative & Summative Research

Formative & summative are both important things when we are doing a project ,formative research can help us to find the problems and let us know how to find the answers.we do the formative research before we start our project.The formative research is the basic material of our project,we should using this research to have a good start and begging step by step.And then,summative is the material to check and test how the project was done already. Summative can help us to see the defect of the project.

Now i learnt how to to using these two important research tools to  help my works become better.And these will improve the quaility of the works,we will save more time and doing better by learning how to use formative and summative research!