Portraiture: 3 factors that make an impactful image
When I look for creative elements in a portrait and then determine what makes a certain image reach through the print, internet, or wall hanging I ask myself why it stands out to me. I always come back to these three magical elements that make a piece of work strong.
Lighting is often one of the main components that make an image feel unique and powerful. These images sear into my memory and continue to make me think on them. It is said that a good portrait is created by the memorable elements of said image. Creating a good depth to your portraits will elevate your end result. This component is often overlooked. Even lighting is not natural in the real world. What is realistic is depth and shadow. The depth conveyed can be either depending on the story of the image. Painting the light across your subject makes them real and this is what makes a portrait memorable for the right reasons.
This image shows soft and fairly even light. It works for the story of this image. There is still slight shadowing even with this to show dimension.Â
For the sake of consistency, this is also an image of a tween. Do you see differences in the use of light?
The second aspect that adds to your strong imagery in portraiture is the environment. There are endless options for useable environment, but two main choices always emerge at the end of the creative process: simple studio back drop or a real life environment. Each of these options are valid for distinct reasons. If I want to focus solely on my subject and the features of this person’s actual face: eyes, story, or expression, I go for a simple studio back drop to eliminate any outside distraction to this focus. If I want to tell more of a story about my subject I will pick an environment that speaks to something they love, where they spend their time, or in their home. Any of the locations add to the storytelling of my subject. Choosing this detail will make or break a strong portrait.
A clean white backdrop works nicely to lessen distractions from the subject.
A simple environmental portrait of a girl with her pony.
Everyone has a clear idea of what expression means, but do we all truly understand micro-expression? Micro-expression is that tiny shift in the intensity of the look, the tiny crease or smile of the eye, and the shift of the head or shoulders. Each and every one of these tiny details changes the mood that the subject portrays in their portrait. Do we want strong and cold or approachable and confident? From one tiny micro-expression to the next we are conveying any or all of these things. Decide before you shoot or hire a photographer what you want your images to say and watch for those nuances in your images.
This image shows the smallest squint on the eyes and strong body language. What does it say?
This image shot only a moment later says something else entirely. Can you see the difference?
Conceptual forethought is incredibly important to creating strong imagery and happy clients. Know what you are shooting and hoping for with a clear “why” and every one wins!