AcademixDirect Earns First Platinum Partner Certification by iDatafy
AcademixDirect, the leading education marketing and technology company, has been recognized by iDatafy® for its industry leading commitment to online inquiry quality.
Mountain View, CA – March 20, 2014 – AcademixDirect, the leading innovator in education marketing, has been certified as the first education marketing services partner to achieve a “Platinum Partner” designation from iDatafy. AcademixDirect attained this honor for its commitment to delivering the highest quality online inquiries and customer- centric practices pro-actively using the iDatafy patent pending database and technologies
AcademixDirect has begun sending potential online inquiries to iDatafy to first certify that the new inquiries in question are not actually heavily recycled past leads. iDatafy leverages lead data exclusively contributed to them by more than 50 higher education institutions in order to help both universities, and their marketing partners, determine if a “new” inquiry is actually just an old lead resubmitted as new.
“We are committed to providing our clients with the highest quality online inquiries. Our recent LeadsCouncil award win for ‘Best Transparency,’ and now our certification by iDatafy as the first marketing service partner to earn ‘Platinum Partner’ status is a testament to this commitment,” says Karen Francis, CEO & Executive Chairman of AcademixDirect.
“This is an important industry first. Leading marketing services partners such as AcademixDirect can prove to their clients that they have screened out the low quality marketing inquiries that dilute the value of online inquiry generation. Prior to the development of our multi-school database, there was no way to know whether someone was purchasing a new inquiry or one that a number of other schools had already found to be of low quality for them. Those days are now behind us,” says Dave Wengel, Founder & CEO of iDatafy.
“We are already seeing the benefits of working with iDatafy. We just received a significant increase in marketing budget from a valued client that was also a direct client of iDatafy. Our client was thrilled that we could not only pro-actively identify and remove illegitimate inquiries, but also find and send them more of the best reviewed iDatafy inquiries,” says Francis.
About AcademixDirect
As the leading innovator in education marketing, AcademixDirect, is a trusted partner creating tailored solutions to improve university enrollment. AcademixDirect is the parent company to CourseTalk, the world’s most comprehensive catalog of online courses and student-powered reviews. AcademixDirect strives to innovate better ways to attract, engage and connect students with the academic institutions that will help them achieve their educational goals. Through utilizing advanced technologies and a focused, customer-centric approach, AcademixDirect cultivates better ways to connect students with the schools and resources that they need to grow and succeed. AcademixDirect has been recognized by LeadsCouncil for three prestigious awards over the last few years noted by its customers including 2012 Best in Class Customer Services, 2013 Best Conversion and 2014 Best in Class Transparency. As a result of this business success the company also achieved Inc. 500 status, Deloitte Fastest Growing Company and Silicon Valley Business Journal Growth awards from 2009 to 2013.
About iDatafy
iDatafy is a new kind of information services company. Our team helps companies and institutions achieve their business goals by harnessing the power created by combining their past worthless data with our patent-pending contributory databases. Our proprietary data helps companies fight fraud and improves marketing efficiencies in a transparent and fully compliant manner. That is the “Power of iDatafy®.” For more information, visit http://idatafy.com/.
Media Contact:
Andy Steen
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