Alyx Fonseca Week 7

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I chose to create an infographic to promote a Detroit Red Wings hockey game. I used this strategy to create a flyer/poster in effort to engage hockey fans to come to games held on Wednesdays. These are game nights which are not so typical. Therefore, this infographic would help bring attention to these game days with special drink and snack offers, free parking, and discounted tickets at the door. I believe this is a strong method to attract attention from non-regular hockey goers. For people looking for a fun and entertaining event to go to on a Wednesday night. And also for people who are not necessarily Red Wings followers, but individuals that would be enticed to attend a Red Wings hockey event if the opportunity presented itself. This infographic states a clear and simple message that grabs the readers eye with its colors and use of bold text.  In my opinion, it accurately represents the Red Wings brand and would be a successful promotional campaign message. 

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Week 5 Discussion

Article Title:  12 Essential Steps to Creating a Robust Digital Strategy in 2020 Date: February, 2020 Author: Brent Csutoras

This article focuses on staying ahead within the digital marketing industry and explaining what are the current must-haves for search, digital, voice, and omnichannel strategies in 2020. First, search has transformed immensely over the past 20 years. In essence, search has developed into voice as we move forward in voice activated searches like Siri, Google Home, and Alexa. This allows us as strategist to get direct conversions, more traffic, and increased engagement for businesses. As the article breaks down what the top initiatives to drive digital success the author lists twelve steps. There are twelve steps however I am going to dive into a few of the ones that intrigued me most. First is to find search intent. This is to ultimately focus on topical content rather than specific words. Next is to align digital assets with content strategy, and focus on entity search to make decisions that you can leverage. Fourth is to implement the voice search options as much as you can. Fifth is to leverage critical FAQ data across multiple platforms for a increase of reputation. And my last favorite is to implement a holistic strategy approach to align with your business objectives. All of these steps along with the six others are great best practices for creating a robust and successful digital strategy. Overall I found this article to give me a great and fresh idea of what digital marketing and business strategies should look like for any company looking to advance and come out on top within their industry. These tactics will help businesses remain marketable and outperform their competitors in traffic, engagement, and conversions. As we look at this weeks chapters in the book we look at email and social media marketing. The book states “the best social media content in the world will not benefit a company if nobody consumes its content” (Larson & Draper). This is incredibly true for any business looking to release organic content to the public eye. That is why this article is relevant to the fact that any business must develop a digital strategy that includes all twelve of these element to best reach their intended audience in any post whether it be social media or even an email blast. I also found that when it comes to email marketing a company should enable and invest in programs like SharpSpring or MailChimp to get the word of your business out as efficient and automated as possible.  Article: Create Effective Emails and Test Them with Mailchimp. (n.d.). Retrieved from https://mailchimp.com/email-marketing/ Additional Reference: Csutoras, B. (2020, February 4). 12 Essential Steps to Creating a Robust Digital Strategy in 2020. Retrieved from https://www.searchenginejournal.com/digital-marketing-strategy-2020/346552/

Larson, J., & Draper, S. (2019). Digital marketing essentials. Rexburg: Edify.

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Anderson Article Analysis

 Hello everyone,

For this week’s analysis session, I will be talking about a specific facet of marketing; Search engine marketing. According to our textbook, search engine marketing (SEM), “Drives more new website traffic than any other online advertising method and no other advertising method enables a more precise targeting of ready-to-go customers” (Larson,2019). 

To further research this topic that caught my interest, I found an article posted on Berytech.org. This article is based on search engine marketing and elaborates on the top 10 benefits of using this technique. These benefits are listed as the following: The ability to reach clients instantly, the ability to increase brand awareness, create ads based on geographical location, implement and manage ads quickly and effectively, the ability to target the right audience, pay for advertising only when a user takes action, appear on competitors keywords, and the ability to test and measure the companies performance (2019). 

One of the more appealing benefits in my opinion would be the fact that the company is not charged unless a user takes action. Our textbook uses a great example involving a paddle board shop. The example stated that, if you search paddle boards on Google his came up fourth, however, his ad included a $40 gift card towards the purchase. Because no other company was offering this and the ad is shown under the link before you even click on it, the owner hoped it would create more traffic.The Beautiful this method is you are only charged for people who take actions and could be possible leads. On the contrary, a magazine advertisement, for example, reaches thousands of people who will not even give the ad the time of day. Unfortunately, whether the user takes action or not, the advertiser still needs to pay. 

Furthermore, I found perhaps the most effective and useful benefit to be the ability to target audiences based on their geographical location. Jackie Graziano, a writer for Mediamaxnetwork.com, describes some of the benefits associated with a company using geo targeted ads. These include: Increased engagement, making the business locally relevant, helps spread local offers and discounts for specific geographical items, and helps businesses promote local marketing events (Graziano, 2018). The company that first came to my mind when thinking about geo advertising was Coca-Cola. Although the drink is made of the same ingredients, the company has different ad campaigns and personalized cans/bottles for any region they cater to. This also creates person-ability between the consumers and company.

Thanks for reading!

Marc Anderson 

References 

Larson, J., & Draper, S. (2019). Digital marketing essentials. Rexburg: Edify.

Top 10 Benefits Of Search Engine Marketing – SEM. (2019). Retrieved January 22, 2020, from https://berytech.org/top-10-benefits-of-search-engine-marketing-sem/

Graziano , J. (2018, November 26). What are the Advantages of Geo-Targeted Advertising? – MediaMax Network. Retrieved January 22, 2020, from https://mediamaxnetwork.com/blog/what-are-the-advantages-of-geo-targeted-advertising/

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Hi Marc! I found your post very informative and interesting to read. Search engine marketing is such an important tool for businesses and people to use. I found it very surprising that the company is not charged unless a user takes action. I agree that our text book gives great examples like the paddle board shop example you used in this blog. I also found a few articles that give a great description as to what search engine marketing is and how it is used for businesses. Using on of our blogging resources, wordstream, I was able to find this helpful article. It may be worth checking out! https://www.wordstream.com/search-engine-marketing 

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Article Analysis Blog P2

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Benjamin Beck Session

Hello everyone,

For my first ever blog, I would like to talk about and elaborate on what Benjamin Beck stated during his expert session on Stukent.com. To begin, Benjamin started talking about SEO and introduced his audience to this ideal. Beck states that SEO, otherwise known as “Search engine optimization” is extremely important for correlation to a companies success. Search engine optimization essentially means finding out the most effective ways to direct consumers to the company website, therefore, driving conversion rates. One of the key techniques to understand, according to Beck is the use of keywords in search engines. Beck uses Google as an example and discusses the importance of key words and their correlation with creating website traffic. While elaborating on this topic, Beck states there are 5 stages of keywords in search engines: Discover, research, compare, purchase, and post purchase. Beck then describes an example of this technique using flight tickets. In summary, Beck states that the more specific the search, the higher chance there is for a consumer to buy the product or service. Finally, Beck discusses the importance of having a concise website that is easy to understand and to the point. When a consumer visits your site, there is only so much time to catch their attention. By providing ease of navigation and important key words throughout the site, both website traffic and conversion rates will rise. Thank you for reading my blog! 

Marc Anderson 

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Hi Marc, its Alyx Fonseca. Great first blog! I found it very easy to read and it provided a clear message as to what Benjamin Beck spoke about. I liked reading your take on Becks use of keyword searches and the important part Google plays into driving in website traffic for people and businesses. It was also very interesting to learn about the flight ticket example you mentioned. The more specific the search, the greater chance of a consumer buying an airline ticket. That is so accurate especially for me as a consistent flight purchaser. Overall great first blog. After reading others in the class like yours, I know what I myself can improve on for my own future blogs as well!