As a Google AdWords Premier SMB Partner, Netsertive -http://www.netsertive.com/enhanced-ca... - is integrating enhanced campaigns into our marketing platform to help businesses reach customers with ads relevant to their location, their time of day, and the device they're using.
Netsertive's premier partner manager recently flew to our Research Triangle Park headquarters to give our team the first look at some exciting changes. In our new video, Max Leisten, Senior Director of Product, outlines what Netsertive's enhanced campaigns will do for our clients across North America.
In mid-2013, Google will fundamentally redefine how AdWords advertisers manage online campaigns to meet the challenges of a "constantly connected, multi-screen world."
Google calls them Enhanced Campaigns. Netsertive is integrating the new features into every client campaign.
Netsertive is rapidly adapting our patent-pending Ad technology to take full advantage of these enhancements through mid-2013:
Multi-device marketing
Our campaigns attract more new customers to clients matter which device they're using to conduct research, where they are, and the time of day.
Enhanced contextually-relevant advertising
Since 2009, Netsertive's digital advertising programs have allowed you to reach potential customers based on their intent. Our enhanced campaigns will add power of context, including customer location, time of day, and device to provide our clients with more opportunities to reach prospects with more relevant messages.
Broader campaign performance measurement
Our enhanced campaigns will help clients measure the many new ways customers can convert across devices. For instance, customers can buy over the phone or download apps. Advanced reporting and new features help clients measure the full value of multi-device marketing.
More Complexity, Better Results
Google's new enhancements will make it far more complex for individuals and small agencies to run AdWords campaigns that deliver the sales opportunities small businesses demand.
For example, Netsertive client America's Mattress wants to reach on-the-go customers within 5 miles of their stores during business hours. The Netsertive team will create a single campaign that reaches local customers across all devices. We'll be able to increase bids by 20% for a prospective customer searching on a smartphone who's just 5 miles from the store, or decrease bids by 30% during the hours the store is closed.
These changes will make it possible for the Netsertive team to target our clients' ideal customers no matter where they live, which device they're using, and at what time they're conducting a search in their target geography.
Streamlined Campaign Creation
The changes will allow us to set up single campaigns that drive ads to all device types, including personal computers (desktops and laptops), smart phones, tablets, smart TVs, and more.
Enhanced Bid Adjustments
Bids will adjustable across devices, locations, times of day (dayparting), and more. These adjustments can apply to all ads and all keyword categories in a single campaign.
Advanced Results to Measure Conversions
Multiple interactions with client ads that occur — including phone calls — will now be trackable within each streamlined campaign.
Netsertive's client operations and technology teams are working closely with the Google team to implement the changes to the Google AdWords program, which will be phased in over the next few months.
"The Netsertive Platform measures our digital advertising performance in real-time." - Netsertive Digital Marketing Client
Netsertive
Research Triangle Park, NC
800.940.4351
http://www.netsertive.com
