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Susan Sarandon on tomorrows cover of the Weekend supplement of The Guardian

Art Director Maggie Murphy (twitter: @maggie_b_murphy) Editor, Melissa Denes Picture Editor, Caroline Hunter Deputy Picture Editor, Karin Andreasson

typeworship

Type Taster

I was excited to hear the Sarah Hyndman’s new book about typefaces will be printed and ready for launch on Valentines Day.

The Type Taster: How Fonts Influence You has been lovingly written, designed and self-published. There are 5 limited edition covers featuring Baskerville, Clarendon, Didot, Gill Sans, Helvetica and inside the book you will find the corresponding personality analysis of your cover choice.

What can people expect from the book?

They can expect to be taken on an entertaining and visually dynamic journey that explores how we interact with typefaces/fonts as type consumers. It is full of information and references ranging from research done by neuroscientists and experimental psychologists to my own research and studies dating back nearly a century. This is all shared in an entertaining way with a few classic Type Tasting trademarks like the ‘font goggles’ and the light-hearted personality analysis of your cover typeface choice.

This book is for you if:

You are a type consumer who would like to be more aware of fonts and how you are influenced by them.

You work in the technology and communication industries and want to know more about the power of type.

You are a graphic designer, or design student who would like to read a book on typography that takes a different approach including research and current thinking.