For my NMP I decided to do two live competition briefs. I thought the YCN was a great option to try out as I had worked on some live competitions before such as D & DA New Bloods Award, so my main focus was to tackle the new briefs with a unique approach by aiming to really try and pushing the boundaries like never before.
Syfy was an interesting and fun brief once you understood the concept of what it's requirements were. The brief had no limits in the type of approach one can take as the the tag line "imagine greater" can be implied and translated to almost anything. I was a little excited on how to approach the brief and I particularly wanted my brief to stand our so I decided to explore and experiment with stop motion, as this was my campaign idea which would in return utilize TV.
Further into the project, I changed my initial idea and came up with #TheTakeover. The concept was to use integrated guerrilla campaigns as a visual metaphor and use this to invade and takeover Sky products in order to catch the audience's attention, as I wanted the campaign to spark an interest.
The brief was extremely interesting because it allowed me to create captivating final outcomes which I am really pleased with. I made two final pieces, one was a motion piece that was created in a takeover style invading sky movies. The second one is a trailer to a digital product which is a high score retro arcade game called The Takeover. I think it was only right to introduce the game as it tied up all the loose ends in the brief and really pushed me forward in creating one of the best outcomes yet. At first I was using all secondary source information to manipulate and make my motion pieces as well as my guerrilla marketing but once I had created my game, I was able to create primary source materials which is always visually alluring and makes the brief it a lot more personal. Overall, I think I did really well on the game campaigns, I love some of the manipulations such as the web page takeover and twitter manipulation where I used Syfy to tweet about the game. I think I could have improved on the game design, If I had more time and was to ever do it again I would push the boundaries a little extra and really try to fit more elements in to the game design such as boss modes and create additional levels.
My next project was YCN Moo Design Works Wonders, I wanted to try another brief where subject was broad, ultimately allowing you to push your designs into as broad of a topic as one desired. Moo is an online print and design company who wants to promote awareness that ‘design works wonders’. This is their new tag line and they required striking and visually appealing graphics, which in return engages with the customer to choose Moo, and also encourage people to visit moo.com.
After reading the Moo's brief requirements, I decided it was definitely a project I wanted to explore at pushed my own graphic skills further. I chose to go in depth with the subject design and explore the word itself. In my opinion after lot's of research, I decided that design is a language of it's own right, where visuals are used to communicate to it's audience. The brief's theme inspired my work a lot and gave me the ideas of creating a motion piece inspired on blue print design which would be served as an advert and some poster designs along with a campaign. My aim was to communicate to the audience effectively and this was done by visualizing how design works by portraying some of the world’s most successful inventions and bringing them in to the graphics design world by linking both subjects. I wanted this brief to be read quite easily and and to be remembered by it's customers to get to like Moo. As a MINT, I found this brief very captivating because it allowed me to spread my skills and techniques further in addition to challenging myself to produce inspiring outcomes. After my research, I generated some iconic/illustrative ideas to aid me towards my final pieces. The inspiration for the vectors comes from the logo itself,. When I look at ‘MOO’ I just want to do something amusing with the O’s. I further developed the vectors in After Effects, keeping in mind how I can play around with O by giving them colour and life as this is one of the main themes behind the concept. Once I had created my motion piece I moved on to the poster designs, keeping the iconic theme intact. My inspiration comes from French artist Maxime Pecourt who took flat image vectors that were made up of lots of icons to make a large structure. I think everything went well in the end, the closer I got to finish the final outcomes the more agitated I got as I felt that there is always something more you can do to make the brief better. The brief had a really big potential in terms of limitless and never ending design ideas, however, according to the time I had and the idea I wanted to personally put forward in terms of the brief, I personally feel that I have put a strong message forward that ‘Design Works Wonders’. The subject is a huge provocative visual metaphor portraying two messages at the same time.
Overall I am really pleased with all the work I have produced and feel that I have kept up to the standard throughout. I managed my time effectively and I was able to handle the projects well. I have tried various different developments that are up on my blog and the final outcomes to both briefs turned a great thoughtful journey filled with some stressful and some very exciting moments which also helped shape my skills and techniques further.
snowghoul
vaporwave
origamiaround
kianamaiart
prguitarman
tangentwithtanner