Brand communication A&K

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Bad quality jpegs of slides for our presentation put at to low a quality when exporting..

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Website promotion done. Design will use changing colours and aspects of each design flavour within the page colours.

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final dossier all ready to be printed and binded.

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rest of the dossier pages. final.

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me and adam going through name options as well as some logo stuff.

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name exploration and slogan exploration of the brand.

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packaging design sketches varying from week 2- week 4. No specific order as can’t remember sorry.

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final third flavour designed up of lemon and white chocolate. Had to abandon raspberry as it just wasn’t working. Colour would be worked on for visibility if had more time.

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final design of package for flavour 2 of shortbread lemon and thyme. 

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Comparison of the 2 printed and sticker examples. So the thyme as n old design and the final in the honey. 

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final design for packaging printed and stuck. Turned out really well, just sticker paper width was to short which was a shame. 

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tester 1 printing onto 1 of the small packages I have to see how stickering goes. A shame this is one of the old designs as it has the bad quality flowers and wrong biscuit. Still a good example of experimentation and size options of the design.

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final packaging for Honey and thyme flavours on the resealable bag template. Have updated the image for thyme flowers so far more crisp on actual packaging. 

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shortbread lemon and thyme recipe. Think the thymes need to be in higher quality and not sure how strong the composition is might need to be brought to the left. A main problem I am realising now is that this goes right to the edge of 14 at large size so might be best to see about some new sticker paper. Fixed the design within bottom images.

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Promoting schools

An idea we just discussed as a method of promoting crunch time and balancing tension of its mature aesthetic is the introduction of support within communities through schools. One option is the introduction of crunch time as a buyable option through school similar to subway. Another could be in supporting fundraisers, school events and trips.

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My version of caramel put into the packaging. Think image needs to be smaller but don’t think i’m taking caramel forward as a final flavour due to trouble nailing design. Still haven’t decided if want to carry on with a texture but like this wood one as a option.

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Some of the other textures from last post, again exploring the introduction of texture in response to feedback on white space. Absolutely no to first one but the second one is nice only problem is its cloth so may be confusing it’s presence on a food product.