blog post #5
For this blog post, I’m going to write the “paragraph” of my analysis that establishes my topic/issue and gives background information.
Everyone knows a fast fashion industry: H&M, Forever 21, or basically any shop in the mall. Fast fashion is consumed daily whether it be through television ads, magazines promoted the newest “look”, or seeing the stores every step you take within a local mega mall. Most people shop at fast fashion stores because they offer something first world consumers demand: the ability to change frequently. Looking through trendy magazines, lifestyle bloggers’ Instagrams, or just seeing an attractive person on the street, consumers realize that every few months a new trend pops up; according to Fashion/Lifestyle magazine, Bustle, “some fashion houses now produce eight or more collections in one year” (Thorpe). So how do consumers keep up? It’s simple in the eyes of the fast fashion producers: making incredibly cheap clothing. Consumers keep coming back to fast fashion stores despite the low quality and constant documentaries and news stories released on how awfully workers are treated. After all, how could something so cheap be so bad?
Many news stories and documentaries focus on the humanitarian side of the fast fashion industries sins: pulling at the heart strings is an Aristotelian method of getting an audience to react–or even just click on the video with the saddest or most shocking thumbnail and description. People all see the atrocities committed against workers in third world countries (ones we dump the burden of production on) and realize how gross this exploitative industry is. Writers and filmmakers also point out the exploitation of young women and their compulsion to conform to the latest trend, no matter how much they have to spend or how much they actually like the trend. One aspect that is not thoroughly delved into by mainstream media is a topic popularly debated and ignored: our environment.
The fast fashion industry manages to destroy our environment through “each step of the clothing life cycle generating potential environmental . . . hazards” (Claudio). Through its production, its purchase, and its inevitable dump to other countries, fast fashion clothing destroys our environment in various ways, some not at all described to us in the media.
According to an article via the Environmental Health Perspectives, a branch of the National Institutes of Health, even the very beginning steps of the production of fast fashion clothing is unhealthy and not sustainable. Polyester, a popular material used to make cheap clothing, is made from petroleum, which is identified time and time again as not sustainable and frequently unsafe to harvest and make usable and utilize (Claudio). Cotton, another popular material to make cheap clothing from, requires about a quarter of all the U.S. pesticide use to maintain (Claudio). Cotton also requires vast amounts of water to grow in comparison to other crops (Nature Research Journal). Emissions from factories are also at play: “Total greenhouse gas emissions from textiles production, at 1.2 billion tonnes annually, are more than those of all international flights and maritime shipping combined” (Ellen MacArthur Foundation). Only about 15% of all [difficult to biodegrade] clothing bought does not end up in a landfill or dumped into another, poorer country (Claudio).
How can consumers keep buying from such destructive companies? What can consumers do to change their habits and understand better what we are doing to our environment?












