oozey mess
Today's Document
DEAR READER
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occasionally subtle
Jules of Nature
shark vs the universe
i don't do bad sauce passes
wallacepolsom
almost home
YOU ARE THE REASON
todays bird
pixel skylines
Monterey Bay Aquarium
noise dept.
if i look back, i am lost
@theartofmadeline
Sweet Seals For You, Always
2025 on Tumblr: Trends That Defined the Year
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@alexshaw
Collaborative Lookbook project with L5 Fashion Art Direction, Fashion Design and Fashion Design Technology students at Manchester Metropolitan University.
Garments: Joseph Makinson
Model: Gareth Lewis
Art Direction: Emilia Woods, Alex Shaw, Bryony Hargreaves, Grace Potts
Editing: Sian Foley
Casting: Alex Shaw
Fashion Communication Portfolio containing examples of research, development, photography, experimentation, final outcomes and written pieces.
Rosie Matheson research for my Final Major Project. Rosie’s photography particularly inspired me in my work as I really admire the presentation of vulnerability within boys through very subtle techniques and photography styles, whilst still maintaining very natural images and expressions.
Ren Hang research for my Final Major Project.
Research on The Face Magazine for my Final Major Project in college. I particularly appreciate the bold choices and style of the magazine in producing unconventional covers for the time at which they were published.
Research on Tamy Glauser for my Final Major Project.
Statement of Intent from my Final Major Project:
For my Final Major Project, I have chosen to study the theme of gender and the social and cultural influences they have on modern day society. I will be using photography to present my work with the use of post-production software to enhance and develop my outcomes further. This is a continuation from my previous project in which I created concise photographic pieces that loosely represented the theme and research to inspire and accompany the work was comprehensive but limited. In this project I intend to create much bolder photographic pieces that take from and develop on those that I have already created but push the boundaries further and really create visually strong pieces. Continuing with a similar theme allows me to take into account both positives and negatives of my previous project to create a much stronger representation of the theme this time around.
As a starting point, I will create a comprehensive and extensive body of research to inspire and inform my practical development. This will include work from a broad range of different artists using a wide range of different techniques in order to present many different ideas and show that I have considered techniques that are outside of my intentions, but may still help to influence and develop my work throughout the project.
Key sources for my project include two of the most popular culture publications; Dazed & Confused and i-D Magazine. As an avid reader of both of these magazines, I have found that both magazines give diverse representations of today’s society covering many cultures and subcultures that are not presented in mainstream media. I will be primarily using both of these magazines’ online content in my research to give the most accurate representation of my theme and also the kind of work I intend to create myself. Alongside other publications both in the form of magazines and books, I will have a comprehensive body of research to inspire and accompany my project.
To physically create my work, I intend to use a combination of iPhone and Digital Camera photography. The use of iPhone photography will be mostly in development stages for ease and accessibility. I also think that photographs taken with an iPhone would accurately represent the social media element of the theme, maintaining a youthful and progressive aspect in the physical outcomes as well as the subjects in each piece. Digital Camera photography will be used for my Final Piece photography in order to get the most crisp and defined image to modify and enhance and to eventually be exhibited as part of the end of year exhibition. In post-production I plan on using a variety of editing platforms such as Adobe Photoshop (for Digital Camera images) and VSCO (for iPhone imagery.
Throughout the project I will continually analyse and critique my work primarily through annotation directly onto my work. I will also obtain feedback from my tutors and peers to gain as much thorough and informed feedback as I can get, ensuring that I consistently refer to this feedback in order to develop my work in response to it.
The main outcome for my Final Major Project. I focused on photography that would capture a more vulnerable yet strong side to boys. The choice of colour with the pink sweatshirt is to acknowledge the stereotypes surrounding colours being assigned to genders from a very young age.
Photography from my Final Major Project.
More photography from my Final Major Project - photography directed by me.
Research on The North Face X Gucci collaboration, particularly focusing on its advertisement and promotion.
Collage pieces inspired by the packaging for Bleu De Chanel perfume.
Final piece for a college project - using my own photography and using collage to create a more abstract view of city landscapes.
Initial research collage as part of a college project. Exploring fashion through a combination of models and abstract imagery.
Collage of photographs taken by me in New York, 2019. I created this collage to capture the essence of the city through very subtle elements of the landscape.
Mockup promotional poster for Dazed & Confused magazine, exploring typography and creative use of imagery.