Review: Girl’s Generation - ‘Party’
As Girl's Generation 'comeback' (which in K-Pop spheres, doesn't really mean what you think it means), you'd expect this latest single to come out the blocks, and that's just what it does.
 The marketing couldn't lead you to any other conclusion, that this is unashamedly a summer anthem. From the cover art itself (great), to all of the sun-kissed promo shots (not the biggest fan of the garish hair colours, though), you can hardly blame the marketing department for anything potentially lost in translation. It hits all the familiar hallmarks of what constitutes a summer song, even if you don’t necessarily what that means – you’ll invariably listen and nod your head in agreement.  It’s familiar without being repetitive, which in itself is no mean feat.
 From the opening reverb, to the catchy repetition of the hooks, the song catches all the whimsy and fun we associate with summer. It’s the proverbial ‘anthem’.
 ‘Check’ is the closer, and it succeeds by not trying to match ‘Party’ but rather serve as a palette cleanser. It’s cheeky and playful song, and invokes quite 90’s-esque vibes, in both sound and structure. If it flatters to deceive on first listen, then certainly give it a second-chance.
 With the ubiquity of this single, it’s not hard to see why ‘Party’ has already done as well as it has. It’s certainly fitting of the season it inhabits!









