Been wearing this Breitling Aerospace on the nato lately. I like it a lot, but I think I need the 42mm version. This is the E75, which is 40. My other Breitling is a 46 and all SS. So it’s heavy, and makes this one feel like a festival bracelet.
The other day I went to see This Good Robot, with my girlfriend Sam. While there, I thought it was a great oppurtunity to test out that new app Meerkat. I wrote some thoughts on my experience, and where I think they could go as a service, for POZ.
Putting all music behind a paywall is a terrible idea. You've already screwed up the industry by doing freemium. You can't take that back. All you're going to do is resurrect piracy.
My spitball revenue model theory, is this: Old music isn't a viable pressure point, and neither is ads. The only thing with value, that the industry has left, is new/unreleased music. This is one of the reasons exclusive deals keep popping up. So making users pay to access new music, and making old music free without ads, is a possible idea. It could mean a fan waiting a day, a week, or a month, to listen to a new album.
The issue I see with this idea is, most fans only have a few bands they love enough to want to hear the new album right away. So this might not be enough pressure, to keep them subscribed(premium) the entire year.
Defending against this issue can be done in a few ways. One is make people want to find new artists. This means recommendation systems need to get better. People trust humans, not computers, so we need to start incentivizing taste makers. Make people that know music, want to evangelize it. Not write a better algorithm. Algorithms aren't romantic. The second defense is stop promoting release dates of new music. No more 3 month release plans. Just drop albums. We need to train fans into thinking, that they won't know when a new album is coming, until it's here. And when it's here, you need to be a premium subscriber to listen to it. That second defense, is a tricky one. So I will propose an alternative to it. The new preorder is a streaming one. You need to be a premium user, when the artist announces the preorder, or you can't get the album when it's released. To clarify this: You can't become a premium user when the album is announced. You must already be one. This allows a label to do some promotion, prior to the release.
I spitball ideas like this all the time. Some are good, some are bad, some are absolutely horrendous. But one thing is for sure, they always make me think.
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