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Bringing it all together for my babies

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The Man Who Sold the World

We passed upon the stair

We spoke of was and when

Although I wasn't there

He said I was his friend

Which came as a surprise

I spoke into his eyes

I thought you died alone

A long long time ago

Oh no, not me

We never lost control

You're face to face

With the man who sold the world

I laughed and shook his hand

And made my way back home

I searched for form and land

For years and years I roamed

I gazed a gazeless stare

We walked a million hills

I must have died alone

A long, long time ago

Who knows?

Not me

I never lost control

You're face to face

With the man who sold the world

Who knows?

Not me

We never lost control

You're face to face

With the man who sold the world

-David Bowie

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Fireside Chat – 2018 SIFMA Social Media & Digital Marketing Seminar

Clara Shih, CEO/founder of Hearsay, sits down with Erik Jepson, head of digital marketing at Morgan Stanley, to talk about the firm's digital transformation journey.

Check out this episode!

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Clara Shih Keynote – 2018 SIFMA Social Media & Digital Marketing Seminar

Check out this episode!

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Sync the beats

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Blue Chicago

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Au Cheval single cheeseburger with bacon

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MIX.DJ - Watch DJ Guest Mix - December 3 5:43 2017

This is an amazing mix made by DJ Guest made with the YOU.DJ online mixer.

Trying out a new program.  Check out my mix

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HS110- The Final Episode

They say all good things must come to an end, and after 110 shows, countless guests and experiences, Hearsay On the Air bids adieu. In the last few years, I've learned so much from our guests, hosts and fellow employees and am forever grateful that they shared their stories.

There are so many people to thank for sharing the experience, and I'll begin by thanking my co-hosts: Ronny, Eli and Alissa.  I asked them to take a chance on the show and to bring their unique insights to the program.  Each had a different approach to the show, and it was a pleasure working with them.

Thank you to our guests!  Whether they were industry thought leaders, customers or our own employees, everyone came prepared and were open to the format even when I would throw them a curve ball or two.

Finally, I'd like to thank you, the listener. The show was always built around wanting to inform and entertain you, hence our "Info-tainment" We hope that the show kept you engaged, provided some new insight, and maybe made you laugh from time-to-time.

If you'd like to keep in touch, please find me on Twitter at http://www.twitter.com/victorgaxiola

Thank you for listening,

Victor Gaxiola

  Check out this episode!

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HS109- Interview with Nancy Marescotti and Karen Lightstone of BMO Private Banking

In episode 109 we interview Nancy Marescotti and Karen Lightstone of BMO Private Banking to find out who they are using social media to connect with their customers. We explore the process BMO used to illustrate the value of social to its private bankers and the methods they used to implement the new technology.

  Check out this episode!

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HS108- Interview with Paulina Dudzinska of The Co-operators

In Episode 108, Paulina Dudzinksa, Manager of Social Media Marketing at The Co-operators joins me to share their biggest success factors during implementation of their social program, and the process they followed to entice adoption.   

Be part of the conversation with @victorgaxiola on Twitter using hashtag #HSonAir. If you have a question, comment or suggestion, please send an email to [email protected]. We also invite you to “like” our podcast page on Facebook where we share posts about the podcast, our guests and other fun stuff.  

  Check out this episode!

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HS107- The State of SEO in Wealth Management with Dr. Pete of Moz

In Episode 107, Dr. Peter Meyers (@dr_pete), Marketing Scientist at Moz and Greg Kroleski (@gregkroleski), Head of Product for Hearsay Sites, join me to discuss the results and highlights from our joint white paper “The State of SEO: Search Engine Rankings for Wealth Management Firms.”  In our conversation, we expand on the white paper research finding, including the value of local, paid, and organic search and the growing impact of mobile. To learn more, we encourage you to download the white paper and visit our Hearsay Sites page on our website.

Be part of the conversation with @victorgaxiola on Twitter using hashtag #HSonAir. If you have a question, comment or suggestion, please send an email to [email protected]. We also invite you to “like” our podcast page on Facebook where we share posts about the podcast, our guests and other fun stuff.

LINKS

The State of SEO: Search Engine Rankings for Wealth Management Firms

Wealth Management Firms: Who’s Winning in SEO? Blog post by Greg Kroleski

Moz Local Report: Who’s Winning Wealth Management? By Dr. Peter Meyers

Beginners Guide to SEO

Check out this episode!

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HS106- How to Create Your Own Podcast

Since we started Hearsay On the Air, I’ve often been asked how we did it? Specifically, what does it take to create the show, the equipment we use, and the things to consider when crafting a program.  In Episode 106, I share specific insights on how you can create your own podcast based on our own experience.  As part of the program, I also offer suggestions as well as a list and explanation of all the equipment we use to produce every program. Hopefully this episode will inspire you to take the leap and create your own podcast. If you do, please reach out to me so that I can promote it, and possibly be YOUR guest.

Be part of the conversation with @victorgaxiola and @alissadossantos on Twitter using hashtag #HSonAir. If you have a question, comment or suggestion, please send an email to [email protected]. We also invite you to “like” our podcast page on Facebook where we share posts about the podcast, our guests and other fun stuff.  

If you like the music on the show, follow the special #HSonAir playlist on Spotify.

LINKS

11 Critical Podcast Statistics of 2017 by Jay Baer 

@nanosuperdog on Twitter

http://www.twitter.com/nanosuperdog

Audacity Open Source Editing Tool 

Libsyn Media Server

iTunes Submit a Podcast Information

Equipment Links

Audio Technica ATR 2100 Microphone 

Microphone Pop filter

Desktop Microphone stand

Alto Professional 8 Channel Mixer

Roland R-05 Recorder

  Check out this episode!

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HS105- Highlights from the 2017 Hearsay Summit: The Advisor Cloud Conversation

In Episode 105, co-host Alissa Dos Santos and I review the highlights and themes from our 2017 Hearsay Summit in San Francisco. Taking a 30,000 foot view of the two day event, we explore how much the financial services industry has evolved in the past few years since the creation of the first Summit back in 2013. Specifically, how much the Finserv industry has advanced from the development of social networks for one-to-many methods of communicating, to more personal one-to-one message mediums (text, email and social network messaging).

Be part of the conversation with @victorgaxiola and @alissadossantos on Twitter using hashtag #HSonAir. If you have a question, comment or suggestion, please send an email to [email protected]. We also invite you to “like” our podcast page on Facebook where we share posts about the podcast, our guests and other fun stuff.  

If you like the music on the show, follow the special #HSonAir playlist on Spotify.

Episode Links

Clara’s recap blog 

2017 Hearsay Summit Presentation Playlist on YouTube

The Hearsay Summit Website

  Check out this episode!

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HS104- Improving Advisor and Agent Selling Skills via The Taylor Method

In Episode 104, Eszylfie Taylor (@TheTaylorMethod) creator of The Taylor Method, shares how he coaches and trains financial advisors and agents reach their potential and be more successful.  Using simplicity and repeatable language to connect with clients and prospects, his program developed over the last 16 years is derived from the successes and failures of over 16,000 client meetings conducted by Eszylfie Taylor himself.  Get your popcorn ready for the “show” to understand the massive impact Eszylfie is making for his clients and the customers they serve.

Eszylfie is a Million Dollar Round Table Top of the Table producer. Before starting his own brokerage, Eszylfie Taylor finished his career as the top producing agent/advisor in the history of the African American market within New York Life. In 2015, he won NAIFA's Top 4 Under 40 award and launched The Taylor Method, his personal training series for financial advisors and agents. In the process of developing The Taylor Method, Mr. Taylor has coached countless agents and brought many back from the brink of leaving the business. His passion for mentoring and drive to succeed allows him to continually produce fresh, new content for his sales training system.

Be part of the conversation with @victorgaxiola on Twitter using hashtag #HSonAir. If you have a question, comment or suggestion, please send an email to [email protected]. We also invite you to “like” our podcast page on Facebook where we share posts about the podcast, our guests and other fun stuff.  

If you like the music on the show, follow the special #HSonAir playlist on Spotify.

LINKS

The Taylor Method Website

The Taylor Method on YouTube

The Hearsay Summit Website

  Check out this episode!

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HS103- How Prudential Leverages Texting to Build Client Loyalty

In Episode 103 we share a recent webcast with Birdia Chambers (@BirdiaChambers), Prudential’s Head of Social and Digital Strategy, on the strategy and implementation of Hearsay Messages.  In our discussion, Birdia shares Prudential’s initial discovery process including who was involved, and the best practices and outcomes they learned along the way.  A replay of the full webcast is available online here.  

Be part of the conversation with @victorgaxiola on Twitter using hashtag #HSonAir. If you have a question, comment or suggestion, please send an email to [email protected]. We also invite you to “like” our podcast page on Facebook where we share posts about the podcast, our guests and other fun stuff.  

If you like the music on the show, follow the special #HSonAir playlist on Spotify.

EPISODE LINKS

Replay of the Prudential Webcast with Birdia Chambers

Link to the Presentation Deck

Webcast blog post

Check out this episode!

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HS102- Marketing to Millennials: Keeping It Real

Joining the workplace in the shadow of a financial crisis, and the first generation raised in the age of the internet, in Episode 102, Brittany Hedin (@justalittlebrit) returns to the podcast to talk about Millennials. Specifically, what brands and financial professionals need to consider to attract the attention and business of this large and influential generation.

Be part of the conversation with @victorgaxiola on Twitter using hashtag #HSonAir. If you have a question, comment or suggestion, please send an email to [email protected]. We also invite you to “like” our podcast page on Facebook where we share posts about the podcast, our guests and other fun stuff.  

If you like the music on the show, follow the special #HSonAir playlist on Spotify.

Episode Links:

7 Tips to consider when marketing to millennial

Forrester Report: Banking On Millennials- It’s Not All About Mobile

Insurance Companies and the Millennials

    Check out this episode!

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HS101- Customer Spotlight Series: An Interview with Vido Setaram of Scotiabank

In Episode 101, Vido Setaram, Manager of Sales Training and Culture at Scotiabank joined me in our Toronto office and shared how they empower their Home Financing Advisors to use social media to connect with prospects and clients.  In our conversation, we explored how he trains and consults with Advisors to become more efficient in their use of digital to improve the customer journey and drive sales.

Be part of the conversation with @victorgaxiola on Twitter using hashtag #HSonAir. If you have a question, comment or suggestion, please send an email to [email protected]. We also invite you to “like” our podcast page on Facebook where we share posts about the podcast, our guests and other fun stuff.  

If you like the music on the show, follow the special #HSonAir playlist on Spotify.

Check out this episode!