HALCYON: Initial Findings
I always enjoy working with small start ups, not only as an opportunity to get involved early on but also to be able to leave my mark. While Halcyon UAS ended up not getting off the ground (drone pun intended) due to operational challenges, I quite enjoyed my responsibilities as CTO including researching the industry and planning for the engineering department. Since the internal documents I generated for Halcyon will never be used, Iâve decided to upload a select few of them here in case thereâs someone who might be able to find value in them.
This report will examine Unmanned Aerial Systems (UAS) technology and itâs associated industry, discuss potential ways that Halcyon can exploit the existing level of said technology, and what strategies could be employed to advance that technology in a meaningful and financially viable way.
The report will begin by discussing the history, current status, and future of UAS technology in order to familiarize itâs readers with how industry is currently applying said developments and what possible innovations may be expected in the near future. Next, the industry and itâs participants will be briefly reviewed to demonstrate a relevant need and niche for Halcyon with in it as both a significant UAS Retail/Service provider and as UAS Software Development specialists. This will be followed by strategies and recommendations that Halcyon in particular will be able to realize.
Brief History of Drones as a Technology
A drone is a pilotless vehicle that is not a missile(1), and has at least some level of auto-stabilization/piloting incorporated(2) into itâs design. Generally associated with aircraft, specifically rotorcraft, drones can also be built for ground, water, tracks, and even extra-atmospheric travel. Although the majority of droneâs are still remote controlled by human operators, as the technology itself has advanced, remote control systems are more and more being replaced by smart autopilot and programmable navigation software.
The military applications of such a technology are obvious, and for such reasons drone technology was originally developed by national militaries for reconnaissance purposes, as decoy targets for anti-air weapons training, eventually combat, and even logistical maneuvers of light but high value(3) cargo. Although earlier attempts were made to weaponize drones, the first World War was where drones (and many other notable technologies) first saw consistent use and development.
By the time the US entered the conflict in Vietnam, drones had evolved from large pilotless aircraft to the much smaller sizes we are more familiar with today. Early âdumbâ pilot systems were employed for reconnaissance purposes, although these systems were highly limited(4) in their capabilities. Motivated by the relatively large loss of life in aerial combat during the Korean War, in the later Vietnam War drones were used(5) as much as their development at the time allowed. In the words of General John C. Meyer, âwe let the drone do the high-risk flying [âŠ] the loss rate is high, but [âŠ] they save lives!â(6)
As consumer grade electronics and information technology brought more and more of what was once considered exotic military technology into the homes of middle class consumers, a hobby/
1 Although military grade drones like the infamous General Atomics Predator can deploy missiles, a drone itself is usually designed to be recoverable.
2 Requiring the distinction from standard remote control vehicles.
3 Anything from medical supplies to ammunition or intelligence.
4 Not much more than flying in a straight line or a circular pattern until fuel depletion.
5 3435 UAV missions flown, with 554 UAVs lost.
6 "Lightning Bugs and other Reconnaissance Drones; The can-do story of Ryan's unmanned spy planesâ Wagner, 1982.
enthusiast community began to materialize around the technology. RC cars, radio controlled model aircraft, and video games have more than prepared the consumer and professional markets for the onset of relatively accessible drone technology. The technologyâs popularity and the desire to own and operate drones can be attested to by the many cultural appearances in entertainment media(1) throughout the world, even as the number of actual drone owners remains relatively low.
The new millennium has seen more and more business interests attempt to exploit the nascent and developing technology, from former hobby and defense contractors to smaller specialized companies and individual engineers with a single (but often quite unique) design. As smaller companies are just beginning to develop standards in battery life, sizes, and software systems larger tech companies are holding off until financial viability is proven to enter the market. That is not to say that major corporations like AppleTM and GoogleTM have not already begun to invest in research and development(2), if not actually deploying products.
Existing Challenges and Opportunities
Recently, the biggest challenge UASâs have faced as both a technology and consumer/professional product has been entirely non-technical. As drones become more available, inevitably moving towards an ubiquitous(3) commercial presence, the introduction of this technology to society at scale has not been without incident. A variety of recent UAS accidents(4) has been fodder for the fear mongering(5) that 24 hour news networks and the internet blogosphere exploit for ratings and page hits.
At this point, professional use of UASâs (FAA designation: UAV, ICAO designation: RPA) is restricted to licensed operators. While some politicians have mentioned their concerns about drones(6), it remains to be seen if this will have any actual effect on the regulations that the FAA and FCC are generating. Even if actual legislation results from this media attention, it will likely have a positive impact on the industry as it will provide not only clarity going forward, but increase awareness in the general public of the commercial capabilities inherent in many of the UAS platforms already available.
The actual technical limitations current UAS technology is dealing with may be simpler to discuss, but their resolutions remain incredibly complicated to implement. Range, both in terms of fuel capacity(7) and controller range is a primary concern. Obviously, drones that rely solely on auto-pilot and programmed navigation do not need to worry about communications but these
1 Including films (Toys 1992, Stealth 2005, The Bourne Legacy 2012, etcâŠ), video games (Call of Duty 2003,  F.E.A.R. 2005, This Means War 2014, etcâŠ), and television shows (Stargate SG-1, Dark Angel, 24, etcâŠ).
2 In 2014, Google announced that they had already been testing drone technology for years with programs like Google X. It would not be surprising if other large corporations not only kept their cards close to their chest in regards to UAS, but we should expect similar announcements to come out in the next 1-3 years.
3 Similar to other recent technologies: Personal Computing, IT Software, Internet Service, Social Media, Smartphones, etcâŠ
4 Jan 2015: DJI Phantom crashed on White House lawn. Jul 2015: Firefighters interrupted during response to southern California wildfires by several hobbyist drones causing fears of collision.
5 Which is not to underestimate the effects this can have on public opinion, or the dangers implicit in such a technology. It is simply a reference to what I consider to be a hyperbolic response to these legitimate issues.
6 In Jun 2015, Senator Diane Feinstein(D-Ca) introduced the Bill to Improve Safety of Consumer Drones which requires specific safety features be incorporated. While many of these features are already being included pro-
actively by manufacturers, upgrading existing models may be a profitable opportunity.
7 For most UASâs this comprises battery consumption, conservation, and reduced weight/size.
are still highly underdeveloped and not yet common. Creating and perfecting such systems(1), is itself both a challenge the drone industry faces and an opportunity that software developers could exploit with proper motivation.
As the skies become more crowded, both unintentional and intentional interference will become an ever greater issue. Securing remote control communications(2) will be an area where existing practices(3) could be explored and tested for rapid integration. Load capacity will also become more of an issue as logistic businesses continue to explore(4) UASâs as a delivery mechanism, since most conventional methods for dealing with said issue have already been recovered and incorporated from the standard aviation industry.
Peripherals have, up until recently, not been a major aspect of drone technology(5) but that is definitely changing. Although standardized attachment points(6) do not yet exist, the implications of such a development are manifest. Manufacturers dedicated solely to peripheral development will exist in the next five to ten years(7). Like many other aspects of UAS potential, the technology available is only beginning to scratch the surface.
Potential Avenues of Development
As a company, Halcyon has multiple vectors by which it can enter the UAS market. To be successful though, a sharp focus on a small number of these exploitable opportunities should be clearly designated. Eventually, more areas can be expanded into as Halcyon develops more of a presence and an experienced staff.
The emergence of software standards(8), manufacturer issued software libraries or software development kits (SDK), and robust development communities all indicate that the market is on the verge of being able to support pure software participants. While at this time, such an approach may be premature, the companies that will be dominant in drone specific software development are either forming now or will be in the next few years.
Utilities for interacting with common peripheral types, efficiency algorithms that can reduce battery consumption, remote control user interfaces, multi-drone management interfaces, and special function systems will all require software development and are likely to each be dominated by a single or handful of consumer/professional option(s).
Gaming applications(9) are likely to be the principal driver of both innovation and consumer sales, just as it was for personal computing and online networking. This report was only able to identify a single drone gaming SDK at the time of itâs writing, but once drone gaming becomes a known entity that will change very rapidly.
1 Specifically in regards to collision avoidance, designating no fly zones, self positioning, and smart task prioritization.
2 As well as developing smart auto-pilot systems to negate the need for said communications.
3 MIJI (Meaconing, Intrusion, Jamming, and Interference) protocols developed over decades by the Defense Department and existing network encryption protocols just for starters.
4 Amazon, DHL, and several smaller operations have already declared interests in cargo transportation (if they havenât already begun testing/implementation).
5 Excluding some of the more obvious possibilities such as remote control interfaces and cameras.
6 Both for physically and digitally connecting peripherals to their drones.
7 A conservative, but realistic estimate.
8 See the Linux Foundationâs DroneCode and others listed in Spreadsheet Data.
9 Perhaps taking advantage of nascent augmented reality technology, as drones remain present outside the virtual world.
As has already been mentioned, peripherals for these devices should become an entire market unto themselves. While some of these peripherals will operate through purely mechanical means, the majority will be just a component of a complete system which will have at least some software aspect, if not a significant one.
When retail distribution points become more common, other services(1) are sure to become necessary. The first businesses that can focus on providing a comfortable or fun environment, technical proficiency, and quality customer service will not only find these areas profitable as ownership scales, but are likely to secure a dominant position in these fields going forward.
Other areas already being developed by commercial industry(2) include: agriculture, surveying, search and rescue, cinematography, aerial surveillance, border security, forest fire detection, conservation efforts, archaeological and forensic investigation, and crowd monitoring. Any one of these areas could be vulnerable to a new arrival on the market, as branding and product awareness remain in their infancy.
Very few consumers have actually taken the step of buying a drone of their own so far, but this is likely to change rapidly over the next few decades. While most large corporate firms have been hesitant to commit to an untested product, several small to mid-size companies have been busy carving out clear niches for themselves. The most well known and significant companies are discussed here, as well as the eventual arrival of larger companies.
A clear industry leader, Chinaâs DJI is at the top of the drone game and has every intention of cementing that position by focusing on quality control and technological innovation. That being said, their demand to have control/influence over development and distribution can make working with such a company difficult. DJIâs business strategy draws easy comparisons with very successful companies such as Apple and Nintendo, but those companies themselves have a complicated history with their own industries(3) depending on what stage of each industriesâ development they were in and said companiesâ competitive advantage.
DJI maintains tight controls over their hardware and software development. Attempting to leverage some of the advantages of open source while maintaining control over development stages has been a balancing act for DJI, but theyâve managed to navigate that tight rope by aping best practices of larger software companies (somewhat at the expense of those who develop for them). Anyone attempting to do hardware research with their products will certainly be aided by their Matrice-100 and Guidance testing hardware, but the fact that DJI is selling that hardware as if it were a fully developed drone platform makes any intense work with such hardware costly to the point of being prohibitive.
Their software developers face more austere challenges. Once again, DJI has developed
1 These include, but are not limited to: kit construction, component repair/replacement, software repair, software/firmware update distribution mechanisms, upgrading drone hardware, drone rentals/second hand sales, etcâŠ
2 Of course, defense applications are also being developed but such areas may be difficult for a novice entity to gain entry to.
3 Many of the businesses who supported them quite loyally came to regret it (i.e. Adobe, Mac Clones, Sony, etcâŠ).
reportedly stable and high quality SDKâs to make development easy, but only for those developers who can deal with DJIâs complicated, multilevel development licenses. Individual developers interested in accessing the full SDK must each register and be approved by DJI before access is granted. Next, each app being developed must be submitted for approval by DJI(1). If a developer does end up creating anything worth note, it may be incompatible with any other hardware platform, and DJI reserves the right to incorporate the software into their own line up and retains rights(2) to whatever software is developed.
While developing for DJI would be perilous, they have a variety of extremely popular retail products. Any retailer who plans to have commonly sought drone models in their inventory should stock DJIâs products on their shelves, but once again the onerous requirements they place on their distributors (while helping to maintain quality) make relying on them solely/early on problematic. My personal recommendation is to wait till after Halcyon already has an established sales base (and knows it can move DJIâs minimum necessary units) before entering into any commitments.
Berkeley based 3D Robotics has quickly developed a reputation for excellent tech, with perhaps the most robust drone component offerings available and a high caliber product line. In 2014, 3D Robotics joined the Linux Foundation and several developers to establish the DroneCode project(3) in an effort to create a pre-eminent standard for drone open source software development. A major player in the global drone market, as well as in our local bay area, their proximity and desire to service the hobbyist market with any and all components necessary for constructing a drone make an affiliation with 3D Robotics a good choice.
As previously stated, both their original PX4 software and now DroneCode are open source and at this juncture seem likely to become the standard that most drone developers will follow going forward. This makes it a lot easier to develop for/with their community, and avoids any licensing or royalty issues. While it is still too early to know for sure if DroneCode will become the main/primary standard, it is the only software standard available with more than a single developer utilizing it.
Having a local supplier has obvious benefits to any drone retailer in our area. Furthermore, their large selection of component parts and peripherals offer significant options for both a hobbyist community and for Halcyon to be able to provide drone repair/modification/build services. Almost singlehandedly, 3DR provides all the inventory a retailer could want to stock(4).
Although Drone technology is only one of the areas Parrot is moving into, itâs made a significant investment in the technology and that is reflected in itâs large and various offerings in the
1 Similar to Appleâs iOS and App Stores, however DJI is much more involved in the creative process and offers no distribution platform in exchange for adhering to their policies; ironically this practice puts them in violation of Appleâs development license and DJI risks a sudden loss of support/access to the macintosh community.
2 For purposes of charging licensing/royalties.
3 With the PX4 software they acquired and developed serving as the initial backbone of the open source repository.
4 Especially if that retailer also plans on developing software/hardware for said industry.
market. Leading itâs competitors in mini-drones and locomotive-drones, it also has several aerial lines covering both fixed wing and rotors all at some of the lowest price points in their bracket(1).
From a technical perspective, the companiesâ incorporation of technology that it has developed in other industries(2) is very interesting. Swiss drone manufacturer senseFly was already leveraging their competitive advantage in long range mapping to become a standard in surveying and agricultural applications of drone tech before they were bought out by Parrot (in 2012), and the association has only furthered their technological advantage.
From a development stand point, they offer a lot of support and solid documentation for their own software libraries, but at this time it is uncertain if they will be adopting any of the developing standards(3) in the open source market. Developing for Parrot might require a dedicated effort that at our initial size may prohibit us from being able to work with other manufacturersâ code(4), and should probably be avoided until our development team is larger, or standards in autopilot software stabilize.
As a retail product, however, Parrot should not be dismissed. Itâs reasonable prices and stylish form factors make solid performers like the Jumping Sumo and Rolling Spider a great seasonal offering. While lacking a good professional offering, their entire product line is highly developed, especially relative to their price, and geared towards accessibility.
Blade is Horizon Hobbyâs main distribution point for drone and mini-drone products. Although Horizon has been in business(5) since 1985, their subsidiary was created when Drones started to distinguish themselves from standard Remote Control products.
Comparable to Walkera and Parrot, Blade distinguishes itself by maintaining a relatively closed platform. They maintain complete control over their production process, which aids them in maintaining consistent performance. From a development standpoint, however, they do not make any of their apiâs or sdks accessible to an open source community. Nor do they offer limited support(6), making development of software for their products difficult at best.
At this point, Blade can only offer Halcyon products for distribution and resale(7). With most of itâs competitors offering either open source access to their software libraries or superior products at better price points, itâs hard to find a justification for working with Blade other than maintaining variety in Halcyonâs inventory. At least at present: if their closed development process yields an innovation that gives Blade a competitive advantage they are certainly positioned to take advantage of it going forward and they will need to be re-assessed.
1 Partially due to itâs having saved on R&D costs by purchasing already established drone manufacturer senseFly.
2 Hands free controls for dashboard interfaces in autos, HiFi wireless speakers, copyrighted noise reduction and echo canceling algorithms.
3 Linux Foundationâs DroneCode, Paparazzi, PX4, etcâŠ
4 Unless Halcyon moves into game development, in which case Parrot already has Game Design SDKâs for their products available.
5 Specifically hobby remote control products like RC cars and helicopters.
6 As DJI does.
7 Although, they most certainly support retail lacking even an online distribution point of their own.
While they have many products available through online retailers, such as Amazon and eBay, at the time of this reportâs writing (Sep 2015) although their website is a first hit when googled it returns a 404 error. There is also little information about the company itself easily available.
Guangzhou Walkera Technology (Walkera)
Like many of the companies mentioned here, Walkera can trace itâs origins to hobby RC helicopters, but it is one of the few manufacturers mentioned here that detoured through  defense industry development before becoming one of the leading consumer manufacturers. Primarily focused on MiniDrones(1) Walkera is following DJIâs lead (if not their example(2)) and has already snagged a significant share of the online consumer market and are expanding into the professional market.
Walkera is making a strong push into the US market, opening iUAS to serve as a US division with select product offerings geared more towards the developing consumer and professional markets. Their declared intentions to explore large scale cinematography, agriculture, and security applications, combined with their small but solid peripheral offerings might make an affiliation with Halcyon mutually beneficial. Unfortunately, at the time of this reportâs writing, most of the development support Walkera offers seem to not exist for English speaking communities3, although this should change at some point in the near future. If we can ascertain how soon this will be(4), Halcyon could begin development with Walkera products rapidly.
While major online retailers remain the primary space for consumers to acquire drones, Walkera is working to establish itâs brand and presence through their own online store. Unfortunately for Walkera, their online store experience still leaves a lot to be desired, but this could be an opportunity for Halcyon as Walkera will likely have to sell most of their products in the US via third party distributors(5); but this may not make up for difficulties working with an out of country supplier. Regardless, they have come out with several stable consumer offerings.
Larger Corporate Interests
As smaller, dedicated drone manufactures prove the viability of UAS at both the consumer and professional levels, larger tech companies have been getting more and more anxious playing the waiting game. While many of these larger companies are working on their own internal R&D at this point(6), a few well know names (Google, Yamaha, Boeing, Lockheed, etcâŠ) have begun to announce their on going research and product tests. While the current drone specific businesses are working hard to solidify their positions the entrance of such major players will have an undeniable impact on the market.
1 Specifically Micro Air Drones (MAV) as result of their contracts with Chinaâs military and Chinese law enforcement.
2 Unlike DJI, Walkera is embracing an open source development approach to help them catch up to more established peers.
3 Which poses a serious problem for us, unless we can hire multilingual team members. This may not be a bad idea, considering Chinaâs dominant position in our field.
4 And assuming that it will occur within the next year and incorporates a significant amount of standardized code (which is difficult to determine, but may already be the case).
5 DJIâs online store, for example, has allowed them to sell more directly, but still require significant third party support distributing their product.
6 Or sizing up which smaller niche providers they can swallow up and incorporate.
With many military drones being repurposed for commercial use, it is not surprising that the business community is looking towards traditional field players in defense(1), who have been responsible for the bulk of hardware development over the first 50-70 years of drone technology. This line of thinking is fundamentally flawed for several reasons(2), and will leave most investment news outlets once again explaining why they got it wrong(3) in the past tense.
The future of drone, and specifically UAS, business will be in commercial(4) products and the secondary industries that support and service them. This report expects large tech firms to leverage their pre-existing technology patents, marketing and distribution assets, and brand recognition to make large splashes in the market. The smarter, agile drone specialists like 3D Robotics and DJI will likely benefit at first, as the commercial market will broaden significantly, but if they do not remain vigilant many of them may be relegated to second or even third tier manufacturers rather quickly.
One presence, that has been quite overlooked by most media coverage, are the large scale auto manufacturers. Although consumers have been taught to think of driverless cars and drones separately, they are in fact one and the same(5) and require much of the same technology(6) being used by other drone companies. Whether these companies will challenge consumersâ notion of what a drone is, and how the drone industry will effect auto manufacturers remains as unclear as it is intriguing.
Overall Industry Assessment
2015 may well be remembered as the year of the drone. With commercial drone usage being opened by the government(7) more significant companies will begin to enter the market, looking to use their larger size and the advantages that brings to disrupt the status quo(8). Companies like DJI and 3D Robotics have certainly seen the writing on the walls, and rushed to solidify their market share and competitive advantage.
1 Such as Boeing, Lockheed and General Atomics.
2 These defense manufacturers are already highly invested in defense, and unlike the exception Walkera which got into defense after already establishing itself in the hobby market in China, they lack good consumer distribution points and no presence in the professional areas currently using UAS tech. Further, with the current dominant players in the arena not burdened with the more expensive initial R&D costs and establishing clear market presence, well known entities in defense will have a hard time rebranding themselves for this market. I could also point to the large tech corporations currently sitting on huge financial reserves, experience with both similar tech development and product sales, and the history of similar tech such as personal computing and the internet but that would be redundant at this point.
3 International Business Times in 2014 released an article by Christopher Harress titled 12 Companies That Will Conquer the Drone Market in 2014 and 2015 which was blatantly wrong. Focused, as one might expect, too much on defense the single business from that list with any presence whatsoever in the commercial market today was not only 12th on their list (DJI) but was already one of the dominant participants in the industry. Sadly, as in most tech areas, business news is a great place to hear about what happened in the past, not what will happen.
4 More in professional applications at first, but as drone technology and awareness improve expect to see a strong second wind from the commercial market.
5 If not actual UAS due to their use of locomotion over aviation.
6 Sometimes coming from the same initial producers (see Parrot).
7 At the start of the year, only a dozen or so companies exclusively involved in cinematography were granted FAA exceptions. In the last few months that number has quickly approached 1000. Further legislation from Washington is
being looked at warily by many in the industry, but if history continues to repeat itself, the industry will see tremendous growth after such legislation is passed perhaps as a result.
8 This will have no small effect on the technical limitations the industry has currently come to accept.
This early into the technological development, however, the focus of all these businesses is on the core product itself (the actual UAS or drone) rather than the peripheral hardware and software. Almost all of the peripherals that exist are being developed by companies that also manufacture the drones themselves and the same is true of what little software is out as well. Much of this is a result of where the technology has been up until now(1), and the lack of standardization but this will inevitably change.
Drones were not the only technology to rise out of the ashes of the first World War. Time and again weâve seen technology(2) follow the same trajectory of development and economic saturation. Large Defense contractors give way to smaller professional commercial companies, only to be replaced by large conglomerates rushing to meet the new consumer demand. Once a core product is ubiquitous however, the true potential(3) of a technology has only begun to be realized as whole new industries form to provide applications and functionality.
Rather than single companies providing every accessory and component, a balkanization occurs that allows product specialization to diversify a technology and increase itâs accessibility. Of course, developing these new products for existing and emerging UAS platforms will take time, effort, and a lot of hard work. As the drone industry itself matures, it will be enterprises that are focusing on this final stage now, that will become the premier brands in the future of what is sure to be one of the more prominent and lucrative commercial activities of the 21st century.
At the time of this reportâs writing, most businesses in the UAS market have taken one of two approaches. Many highly specialized drone models(4) are being developed, supported, and sold independently by a single developer or small team; with the intent of leveraging the unique properties of that product into a full product line. Other businesses that enjoyed a pre-existing overlap with some aspect of UAS technology(5) have then either developed their own product line or purchased an existing company. The latter are currently the more dominant brands. It remains to be seen if they will be able to stave off the advances of larger commercial entities when they become more serious about carving out a share of the market.
Strategies for Further Developing Technology
Going forward demands for greater battery life/longer ranges, cost reductions (both to consumers and manufacturers), larger payload dimensions and weight, standardized mounts for peripheral attachments, peripheral attachments that can increase functionality, control devices, and improvements in performance, durability and reliability will be the focus of most hardware products. As the existing software libraries consolidate into one or several platforms expect to see navigation systems, pattern matching/recognition, user interface/control, communication and networking, encryption and security, safety measures/protocols/standards, collision avoidance, traffic management, âswarmâ or formation programing/execution, data aggregation
1 Without a decent selection of consistently performing drones, developing a quality product for said industry is impossible. In addition, without an actual demonstrable market for drones there were no customers for support products and services. Companies like DJI and 3D Robotics are showing that such a market now exists.
2 Such as automotive, radio, computing, networking, and flight.
3 And, the profitabilityâŠ
4 Like the makers of the aerial/amphibious Mariner series, the Lilly platform or the Game Of Drones  team etcâŠ
5 Mainly hobby, RC, or consumer electronics. Oddly enough, Walkera stands out as one of the few defense contractors that was able to make the switch to commercial; however, it was only after starting as an RC company that had switched to defense and law enforcement.
and access, and even gaming will be just some of the areas where we can expect to see dramatic growth. These changes will only shift the weight of the technology more to consumer grade products as well as opening new professional and high end applications.
As the Halcyon family is already active in cinematography and public services, continuing activity in these areas should be capitalized on by expanding the current number of licensed operators. By collecting data on these usersâ experiences and their products performance over time, Halcyon can utilize this as testing and market research for the development team to work on professional grade software and hardware peripheral solutions for Halcyon first and then the larger industry as a whole. Not focusing on developing a core platform, but instead working on products for existing UAS drones will dramatically reduce research and development costs and allow the development team to create products more rapidly that work for the platforms that users have already purchased.
The simultaneous deployment of an online store as a retail distribution point for both consumers and professionals will not only provide additional revenues but also allow us to collect data on userâs preferences and areas where theyâd like to see further development. Eventually, having an actual physical presence at a commercial site(1) will not only dramatically expand Halcyonâs market to a community that wants to see and try out products before purchase, but will also allow us to make services such as repair, custom kit builds, drone modifications, etc⊠available to the local Bay Area.
Based on the company profiles previously discussed, this report recommends that Halcyon start with a mixed inventory of 3D Robotics and Parrot products; perhaps incorporating DJI after already establishing a clientele and more precise sales expectations. While the diversity of products (and components) offered by 3D Robotics will mean that we should carry many more types of their products(2), if we can open during or just before a seasonal period, and itâs requisite exposure to introductory users, we should end up ordering more units from Parrot in total(3) as theyâll be more popular with that customer base.
Perhaps the most exciting area for me to discuss personally(4), will be the software we will be focusing on once weâve established core libraries, a suite of utilities, and at least one platform engine for the development teamâs software. Peripherals developed by the hardware team will quite often require a software component, while robust mobile apps and cloud accessible professional and consumer applications can be released independently. Further, I am expecting the gaming software weâve previously discussed(5) to not only be highly successful and just plain enjoyable, but it will(6) undoubtedly be a driver of sales. Especially if after promoters demo a single player game for their friends and tell them about a multiplayer game he saw Halcyon coming out with in the future.
1 While I wonât get into the marketing ideas discussed about Halcyon work environments in detail, I will say that I am looking forward to wearing a flight suit or coveralls to work again ;).
2 70 - 100% of our offerings.
3 55% of our inventory.
4 Which is saying a lot considering my general appreciation for drone technology as a whole.
5 Which employs augmented reality filters to transform set sized areas like football fields or basket ball courts into courses, arenas, historical recreations, etcâŠ
6 As gaming has done for television, personal computing, network bandwidth, etcâŠ
- Click here for the appendices: Manufacturers & Software Libraries -
Title: Chief Technology Officer (CTO)
Focused primarily on scientific and technical issues, the CTO will manage the development teams (software and hardware) and direct the companyâs research direction.
Coordinate with Development Team to ensure progress remains on track to reach deployment goals as specified by the CTO.
Provide other officers with any technical information they require for the performance of their duties.
Assist the Development Team with their software and hardware projects; assure the quality of said projects.
Approve any and all irregular expense requests.
Review completion and performance reports.
Report any major delays in development cycle to COO, and work to resolve expeditiously.
Assess both industry competition and partners in the areas of technological development, pacing, or significant product/service releases.
Approve any new hires to the development teamâs core membership.
Review regular and irregular expenditures.
Approve project budget proposals and submit to CFO.
Report on development progress with Board Members.
Annual Duties: Supervise and conduct safety training.
Ensure all staff members have maintained appropriate technical certifications.