The amazon bulk sheet finally stopped ruining my afternoons
ok real talk — if you sell on amazon and you've ever filled out the Sponsored Products bulk operations spreadsheet by hand, you know the specific kind of pain i'm talking about 😩
one wrong value in a match-type column → amazon rejects the whole upload → "invalid value in row 47" → you have no idea which row 47 → you cry a little.
i did this manually for ~2 years. a 10-product launch = a whole afternoon gone, uploaded twice before it actually went through.
last month i finally found a free tool that builds the bulk sheet for you: AMZTool 👀
you set up campaigns / ad groups / keywords / match types / negatives visually (no excel cells), hit export, and it spits out a .xlsx formatted exactly how amazon wants it. my first test batch uploaded clean on the FIRST try. the thing that normally took me 2–3 hrs took like 10 min.
not magic, not a full automation suite — it just does the one annoying job really well. free plan, no card needed, runs in the browser.
anyway. posting this so the next person doesn't lose an afternoon to a rejected bulk upload like i did. link again:Â https://amztool.me
(disclosure: sharing bc it genuinely fixed my workflow — try a small test campaign first and judge by your own results.)