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Managing multiple Twitter Accounts

Lately, I have been researching various techniques and best practices on managing company accounts. Here is a very useful article from Forbes, in case you are just starting to manage your employer’s of client’s Twitter. These tips may seem a bit basic, but, believe me, they may make a big difference in your success or failure. Here is another article on setting up and managing a business account, which helped me alot in understanding the structure and psychology of Twitter.

One thing that I learned from the Red Cross case study was that you never know when you might confuse the corporate account with your personal one. That is why, the first thing I did was deactivating my personal account (not that I was using it alot). This easy step insured me from putting myself in a sticky situation and posting questionable remarks about a TGIF bar-hoping experience.

Managing someone’s personal account is a completely different story. It may to be easy. What’s the big deal? It’s a person! Unfortunately, posting something that a person would stricktly disagree with can bring to rather unpleaseant consequences.

I personally find that personal accounts should be managed by the people who own them, not managers or assistants. Anyhow, if your boss has a very busy schedule or is 75 year’s old and owns a 90′s Nokia, you might end up being the one to create content on their behalf. In this case, I would recommend being very careful with personal opinions and views, and stick to the common sense and general information. Statistics and other types of data that have a distinct meaning (negative or positive) can represent an opportunity to express strong feelings about certain issues. Otherwise, keep it general and informational.

Working with corporate and personal accounts needs approved strategies, but it also requires quick decision-making, when trending discussions are taking place in real-time.

#twitter content strategy

Twitter Content Creation

It has been less than two weeks that I have changed my workplace. My new role as a digital strategy consultant requires developing content strategies for Twitter and Facebook.

In this regard, I would like to talk a bit about tools that make the content development process, scheduling, and posting very easy.

One of the best tools fro this is Hootsuite. I would recommend acquiring paid membership, as the perks it are absolutely amazing. With a full membership, you can look at analytics for any date ranges, access Enhanced Analytics Reports and schedule up to 350 posts in advance. In addition, it allows to track ow.ly URL shortners and see which types of posts drive more traffic to the website. It is very important to pay attention to the days of the week and time of the day when your posts attract greater engagement. This may vary, depending on where your audience is. BEst times to post will be different, whether you work in an international organization, on the west coast of the United States or Asia.

Research plays a crucial part in developing timely and engaging content. Make sure that you are following social media accounts of all the industry influencers. For example, on Twitter, you can create topical lists and add them to your Hootsuite streams. This gets tricky if you want to always be updated on your competitors without them knowing. A solution that I found was creating private Twitter lists. With private lists, you can create an activity feed of accounts that you are not subscribed to, without making the effort of going through their pages every single time.

Content creation is a challenging and very interesting experience. Crafting your messages and tone can help you build an online community and drive conversation on topics that are important for your employer or client.\

The Unpredictable World of SEO

When working in SEO, following the news, trends and changes within the industry is crucial. Something that could help your website boost the rankings just a few months ago, would put you under a penalty today.

TheNextWeb just poublished a great piece, titled “Why SEO is sabotaging your content marketing”, that once again crushes most of the things we thought we were doiing right. Search engines constantly update their ranking algorithms and changing the ways they evaluate the website content.

This article suggests powerful tips for content marketing and SEO.

Here is one of the suggestions TheNextWeb makes: Don’t focus on just having an x number of keywords in the content - pay attention to all aspects of the topic. Make the content rich and provide added value to the conversation.

Another trending topic is mobiile SEO. We all know how important it is in an era, when 80% of the content in the U.S. is being accessed through mobile devices. Mobile SEO, just as regular SEO, emphasizes the importance of optimizing content structure, picking relevant headings and using the right keywords. It also draws special attention to the habits of the mobile readers: which formats of content do the prefer, where do they usually access web content, and more.

Finally, the article offers a very useful approach to identifying what is the actual “relevant” content for the website. Keyword research can prompt content creators what topics and areas will interest the reader. This will be a much more effective approach, than writing the content and then trying to put keywords everywhere in it.

TheNextWeb’s article is a good read for those who wish to keep up with the rapid development of the SEO world.

http://thenextweb.com/socialmedia/2015/04/10/why-seo-is-sabotaging-your-content-marketing/

#seo #content #marketing #digital

How to debate the big issues on social media

http://mashable.com/2015/03/16/social-media-etiquette-debates/

How Google thinks

A week ago, I was recommended this article on advances SEO concepts. Many of the concepts were very useful for content creation and keyword research. I strongly suggest everyone to read this if you are starting your own website, manage a client’s online presence or are simply interested in how Google ranks content. Many think that filling the content with your primary keywords will help achieve high rankings. Unfortunately for them, Google values natural language and variations. This means that it is looking for a relevant content that will actually be useful for the searcher, rather than meaningless repetition of the same phrases without any context.

#http://moz.com/blog/7-advanced-seo-concepts

Amazing guide for SEO people to understand the way search engines read the content. Time have changed with new crawling algorithms coming to scene. Today, placing the same target keyword a hundred times, will not mean that your rankings will skyrocket. Search engines will catch all those easy tricks with not so pleasant consequences for the website.

This guide reveals some logics that search engines follow, when searching for keywords and how you can adjust your page content to match those logics.

"More than Keywords: 7 Concepts of Advanced On-Page SEO" is a must-read for all those, who want to know how the search engines actually think.

Keyword Research Tools pt2

SEMRUSH is another way to see if you are on the right track with your keyword research. Just paste the keywords that you have selected and this tool will show your website's ranking positions for the targeted keywords. This information in very useful, but there is more to it! SEMRUSH will also show who is also ranking for the same keywords as you, so it will identify your competitors for the traffic driven by these keywords. It also allows to look up, whether your competitors are running advertising campaigns for the targeted keywords. Moreover, using SEMRUSH, you will be able to see what other keywords your competitors target. This will help you catch some of the keywords that you missed at an earlier stage of your research. And always remember, those are not just words...Those are all potential organic visits to your website.

Keyword Research Tools pt1

What is the quintessential goal of SEO? Rankings! Rankings! Rankings! All a SEO manager wants is to see his client's website on the top of Google search.

Get started by optimizing by creating a sitemap and robot.txt for our website, so that Googlecan read through the content. After the initial setup, it is time to identify keywords, that best represent your website’s idea and use them in building the content. A website with rich content that utilizes relevant keywords will rank better. So how do you identify which keywords are relevant?

There is a variety of tools that helps gathering keyword ideas. Let’s talk about two, that I are effective and, most importantly, absolutely free to use.

Keyword Planner for Google AdWords

Keyword Planner is a free AdWords tool that helps to find keyword ideas and see how much estimated number of searches they have. It also shows how much it will cost to run an AdWords campaign for these keywords (Websites, that run AdWords campaigns, appear on top of the search result window with a yellow "Ad" sign on the right) .

Keyword Tool

This tool shows what phrases are people typing into Google Search Box. All you need to do is input a keyword, you think best relates to your website's content. Keyword Tool will show all the popular searches for hundreds of phrases that include your keyword.

Next week I will talk about another tool that helps to find keywords…Stay tuned.

MOZ SEO beginner's guide

http://moz.com/beginners-guide-to-seo

Beginner's Guide to SEO by MOZ is the search engine optimization Olympus of the digital world. This guide is one of the most helpful resources out there when you enter the territory of keywords, links and search engines. This guide has not only been read over a million times, it is actually worth re-reading from time to time as it gets updated as frequently as the SEO world undergoes changes (and believe me that happens a lot). So, I would definitely recommend this guide as one of the first readings to start with, in order to get an idea of how SEO works today.

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