Anne.C Design

A Work In Progress

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Here is the final layout and design of our Flat Mag! Overall I am very happy with the outcome of it. Last minute before our printing day, Estelle and I sat down after our tutorial and had a play around with the design of the background. I suggested the varying layers of organic shapes and how it should be in different tints so it fills up the background without drawing too much attention away from the articles and stuff in the foreground. It essentially fills the negative space and makes the eyes wander to the articles. 

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For my article for the Flat Mag, unfortunately the local businesses I sent emails to did not get back to me in time for our printing. I decided to change my article, it still relates to fashion, however it talks about the fast fashion industry and the pros and cons regarding it and how we should be supporting local buisnesses. Overall I am happy with my article and the design will be getting improved to look more appealing. We have also decided our colours to be blue and a salmon pink colour.

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After our group presentation to the class after some reflection I felt that the design of our flat mag was not strong enough and was not very cohesive. After having a browse of some layouts on Pinterest I gathered some inspiration and suggestion to the group that we have a similar design of our flat mag to the images above. It was well recieved and we also started figuring out our colour scheme. 

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Interview Questions

These questions are based on the fashion scene of Hunter and Darby street Newcastle. And is also aimed at the demographic of university students and the diversity that they bring to the culture of fashion.

Q1: What are your opinion/s on fashion culture around Newcastle’s CBD?

Q2: New seasons bring new trends within the fashion industry. Do you think the majority of Newcastle residents follow these trends? If no, why do you think that?

Q3: I have observed international students bring their own cultural fashion trends and showcase them around. Have you yourself noticed any of these international trends and do you think Newcastle has adopted some of these trends in their own fashion choices?

Q4: How do you think your store influences the fashion scene in Newcastle? 

Here I have written interview questions for local businesses around Hunter and Darby Street. 

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Oct 17, 2019- Explore estelleleishman's board "flat mag" on Pinterest. See more ideas about Magazine design, Editorial design and Layout design.

For our second group meeting we decided to do a collaborative board on Pinterest to get a general moodboard going of what we wanted our flat mag to look like and different inspirations of vogue magazine covers. we also looked at layouts and illustrations.

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Flat Mag Group Ideas

For our first group meeting for our Flat Mag Estelle and myself both came up with the idea of doing a fashion article about the different fashion trends and styles of the Uni students around campus in the city. This idea was born from Estelle and myself’s many lunch adventures we have on our 2 hour break in between lectures on a monday, it was going to originally be about where you can find the best egg and bacon roll for a good price around hunter street. However we scrapped that idea as we found that we didn’t have much to work with.

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Meme to help with marking :)

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Class Activity #wk 9

For this class activity I wasn't present in class, so I decided to interview my close friend who studies journalism and I walked through what they wanted for their branded logo. The brief the gave me was that it had to be minimalistic and clean. So I suggested to him the pen vector which I created in illustrator and I took a step further and added his initials in the logo and tied it all together in a circle. We went back and forth with different vector ideas relating to journalism, however my client enjoys and specialises in writing so the pen vector made sense to his branding. I decided to take the brief further and create a web banner if he was to have his own website. He also specified to me that he likes the colour red, for the logo I stuck to the class activity brief but to make my client happy with the outcome I decided to lay it out this way. 

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Class Activity #wk 8

For this weeks studio task I decided to create movie logos of the Star Wars series as it is well known in pop culture and the logos are very recognisable. I’ll admit this was a little more difficult than what I expected, but I did my best. 

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Class Activity #wk 6 

This is my Appropriation of the McDonalds logo and the use of Ronald McDonald. I got inspiration from the killer clown movement which swept through the internet about two years ago. I photoshopped him to hold a knife and he is running away from a police officer. When I looked at this scene I thought of “Mc uh oh” obviously its a lot closer on the design and I also incorporated the McDonalds logo to give reference to the appropriation

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Class Activity #4

For this activity we were tasked with creating an ad poster and making it comical. My humour is quite dry in my opinion (like a desert). So for this task I used photoshop to create this minimalistic ad however, the minimalism gives it greater meaning. So its an ad for Google Maps ad on your phone. 

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Class Activity #3

This week for the class activity we were tasked with creating our own typography for a number plate design. For my design I was very much inspired by the use of abstract lines - ones that look sharp and soft at the same time. I got a tiki vibe when looking at the typography. The letter style on the list number plate is one version of this typography with gaps in it while the second looks more angular and grouped. For the numbers I tried to use a lot of triangles in the shape and create something from there. 

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Calendar Final Part 2

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Final Design Calendar Part 1 

This is my final design for my Calendar. Overall i’m very pleased with how it turned out. I wanted to go for a sleek and minimalistic design and layout. The suggestions I recieved from my Peer Presentations were very positive and I didn’t have to make any major changes. I kept the typography consistent cause before I had 4 different fonts and the general rule is to stick with 2. 

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Part #2

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Part #1

Here are the concept illustrations for my calendar. what I decided to go with are the birthstones associated with each month. There colours are the circle represented with it. I went for this style because I thought it was conceptually cool to have the shape next to the outline as personally I think it looks more aesthetically pleasing. It also gives a minimalistic and clean style which is what I want to go for on my calendar.

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Class Activity #2

This week for the class activity we were playing around with layouts in Indesign and testing colours and adding images into the layout. I tried to focus my colour palette around the colours in the images using the eyedropper tool. This has got me thinking as to what kind of layout I plan to have for my calendar.