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@anthonyeasterdesign
It's Been Awhile
It's been awhile since my last post. I've been super busy preparing for graduation this spring. I only have eight more weeks left, but I've accomplished so much over the past two years. I am proud to announce I've been branding myself this semester and officially have my own website up and running. I'm so excited to finally be able to show what I can do with the world on a larger scale. Please have a look.
anthonyeasterdesign.com
This is a rotoscope I've been working on over the years. It is done frame by frame in Adobe Flash.
Presentation Day
Today was a great day for the BooTerns. We presented what we have been working on to Stand Out Talent today and we were very happy with the response we received.
First we presented them with their social media campaign and how that can be implemented into what they are trying to accomplish as a company. We want to help them reach their long-term goals and to be the staple of Roseville for a long time to come.
Second we presented the mood board with the color palette I thought fit best with what we are trying to achieve going forward. I was going for a very simple and clean color palette and am excited to see how it will be implemented in all aspects of their designs.
Lastly we showed them a wireframe of what we are planning for their updated website. We want the website to be very easy to use and to feel like it is an entity of their brand that keeps them fresh for a long time.
It was amazing to be able to have Jen, Jason and Debbie all there today for the first time because we were finally able to see everyone's reaction to what we were presenting and to get their insight in what they thought of what we were presenting to them. We had only heard what Jen thought before, but now to see her reaction in person really made this meeting special. We are very excited to continue working for these amazing people and to be able to try and make their jobs a little bit less hectic. We want the best for them and for their success because truly great people that put their heart and soul into everything they do is a very rare thing these days.
This Week's Recap: July 29–August 2
This was a week full of insightful moments. From brainstorming, to sketching, to designing, to inspirational talks and discussions, I was able to learn a bunch this week and I will be able to further improve in many different areas.
July 29th: Today I spent a lot of time trying to come up with visual icons to represent the navigation that we are trying to implement into Stand Out Talent's website. We are wanting to make this an experience for the user and to make it as visual as possible while still keeping it clean and fresh.
July 31st: Today was an amazing day for learning about, not only important information regarding how to pitch an idea, but also lessons that can be carried throughout life in general. CJ sat down with just us interns and had a talk about how to stay out of our own head when it comes to pitching an idea and how frames (essentially our comfort zones) keep both us and those who we are trying to pitch to from really felling comfortable enough to let our walls down. There were many important morsels of knowledge during this discussion. Some that stood out to me the most were:
"Assumption is your biggest enemy when going into a pitch."
"Own the frame, win the game."
"Person A: You only have 15 minutes. You: It's ok, because I'll do it in 10."
"If your work, or what you do, isn't presented as a prize then people won't care."
"Money is just a commodity but great ideas are what is scarce."
"Have your confidence properly placed."
Thanks to CJ, I will be able to apply a lot of this knowledge to myself to improve in many areas of my life. He stated that he doesn't want us to change out personality, but instead be able to enter a room smarter and to be able to know how to stay out of our own heads to succeed.
August 1st: Today I spent most of the day creating a mood board for Stand Out Talent's website. I wanted to find websites that have a similar feel to what we want to accomplish with their updated website. I started trying see what type of color palette we could use and how it could relate to the entire feel of the website. I also wanted to see if textures would work well with the feel or if it may not fit the design. That will most likely be something we will be finding out pretty soon. Then came some basic font ideas to see what may work well with the direction we are going.
More screenshots of this to come.
August 2nd: Today I was able to get my feet wet again and help Ben. He really helps me grow as a Graphic Designer and gives me very good insight into what I may be dealing with somewhere in the future. I starting to learn how to work faster and work ahead of my mind, which is going to be a great tool for improving my time management even more. The faster I am able to work, the more I will be able to get done in the long run.
Later, we took a little trip and we were able to talk one-on-one and I got to know him a lot better as a person and how he ended up doing what he does now. I really appreciated him taking the time out of his busy schedule to let me pick his brain a bit and just chat. Some things that stood out from this were:
"Having confidence is different than being arrogant."
"Work on personal projects while you have the time, that way you can find your voice (the area you want to be in Graphic Design)."
It's always great when you hear what someone, who is doing what you one day are hoping to do, has to say and what they've been through in order to accomplish their goals.
This week was full of many great things, but I know that there is much more to come and I'm always eager to learn and evolve my craft.
A Week's Worth of Work: July 18–25
This past week has been filled with many different elements of the design process. I have worked on many things I never have had the chance to work on before, and this will continue to help me grow in the aspect of design.
July 18th: I started implementing Stand Out Talent's Brand Brief and putting together all of the information we have been gathering into a very concise document to present to them. This process was new because it is taking what we have been working on from the start and begin to word-smith and tweak what we are trying to portray about Stand Out Talent. We ended up presenting them with their Brand Brief on Wednesday, July 24th. I was glad we were finally able to show them what we had come up with in terms of their brand and how we could continue to help them grow as a non-profit.
July 19th: I was given the chance to help been with a project Ben is currently working on. It was very insightful to see what he goes through each and every day as a Graphic Designer. I was finally getting some experience in the aspect of crunch-time when it comes to delivery dates, as well as working with a type of design that I am not familiar with, yet. I am very honored that he gave me the opportunity to get my feet wet and to get a glimpse at what I may be doing some day in the future.
July 24th: Today is the day that we presented Stand Out Talent with their Brand Brief and we were very pleased with their response to it. Watching their reaction and being able to excite them about where their brand can go in the future was very rewarding. I was very impressed with how open both Jason and Debbie were to many of the areas we covered in their Brand Brief. I even presented them with a variation of their current logo in order to show them, with some minor mechanical tweaks, how their logo could be printed and displayed at many different sizes. It was a good experience to present them with an idea that I hope will only benefit them in the long run. I love their passion, and it shows in their current logo and their brand in general.
July 25th: Today was another strong day. We interviewed two women who are involved in different ways with Stand Out Talent. Michelle is a mother that is involved with Stand Out Talent. Her daughter has been in some shows, but so has her and her husband. She was very passionate and that fits right in with Stand Out Talent and their vision. Kat is a parent who puts her children through the summer workshops that Stand Out Talent puts on and gave us a real insight as to what she loves about Stand Out Talent that will be very helpful with our process.The second part of the day, our group started trying to find what Stand Out Talent's true call to action is, and this will help us determine many aspects of the actual design of the website we are going to be designing. We want this website to really reflect what they are all about as a non-profit and really make the user experience have the same mood as Stand Out Talent themselves.
We are very excited to continue growing as a group so we can help Stand Out Talent grow as well. We want the world to know why they are so amazing, not only as a non-profit, but also as people in general. They really give back and put all their effort into everything they do and we want to help show that to the community and beyond.
Core Values
Core values are important to know and understand when it comes to anything you do in life. It is something completely different when trying to figure out how to categorize someone else's core values and what those core values mean to them personally.
The challenge today was narrowing down why the main three core values are so important and what it means to Stand Out Talent as our client. Working as a team with this, and being able to bounce ideas off of each other, was essential in today's success. There were definitely some times where we thought we had the description, but we had to dig even deeper in order to get the true meaning and reasoning behind these important core values. It was a challenge because this is what Stand Out Talent lives by each and every day and we want to make sure that they make sense and fit with them and what they do.
Mind maps are great for this type of brainstorming because we are able to see if we can categorize and prioritize key elements in each of the three core values.
Thumbnails and Concepts
Today has been an effective day for idea thumbnails, as well as possible concepts for some of the design elements. Website ideas and implementation is where most of the day happened. Trying to think of different ways we can narrow down and consolidate some of the elements to make a clean and fresh new look to the current design. Kelsey and I both brainstormed our ideas and are trying to start putting them into practice to see if it is practical or if we should rethink some of out ideas, or flesh them out further.
I also wanted to implement icons for each of the buttons for the homepage we are imagining to give it some creative flavor. Brainstorming new ways of where things may go and how they may look really is an enjoyable step for the brand because these ideas will stem from Stand Out Talent's goals and what they are all about. Trying to envision a layout that will serve both purposes: user experience and staying cohesive to the brand we are trying picture for the future.
Today also consisted of looking up different typefaces that would work well with what message we are trying to capture while staying true to what/who Stand Out Talent is.
I also learned a little more about WordPress and how it works and what it is capable of doing. It seems like a much more intuitive way of building a website that will be easily updatable and at the same time being a very clean design. I am really looking forward to where this creative process is going to take Stand Out Talent as well as ourselves.
This case study analyzes the current trends and common practices in Web typography by examining the typographic choices of 50 well-respected websites.
Good design begins with honesty, asks tough questions, comes from collaboration and from trusting your intuition. —Freeman Thomas
50 Inspirational Quotes
All of our notes the group took from the meeting from Jason and Debbie of Stand Out Talent compiled and summarized into key points. We gathered tons of useful information that we can not use to help figure out how we may be able to help our client. Now we just need to take what we have learned and categorize the information even further so we can establish the Brand Brief and what key components are the most important for Stand Out Talent. This is where the real fun begins.
A good starting place when choosing a typeface.
What Font Should I Use??
Principles of Typography
I really looked at what makes logos effective, at least in my mind. I found that the ones that were engaging and really made good use of closure were ones that really stood out to me the most. It takes a lot of planning and thinking in order to be able to find out how to make something look so simple and effective, because it really isn't as easy as the logo makes it seem.
Today, we also had a branding meeting with Ben today. It was insightful to hear what he, as well as the rest of the BooTerns, had to say about what would help us in branding our future client. We really want to understand who the company is and why they are doing what they are doing. We want to really dig deep and get back to the source of why they started doing what they are doing in the first place.
We are going to be meeting with them on Monday to discuss what our process is going to be and just get to know them better to establish a good relationship. We hope to really be able to help them reach their goals that they have for the future so they can be the successful company they are striving to be.
Vital Tips For Effective Logo Design
BooTerns Meeting: Number Two (Strategize Session)
Planning ahead for our meeting on Wednesday with our possible future client went into full gear today. We wanted to go into our meeting being very prepared and organized with what we are presenting and asking. We want to be very active listeners when it comes to the way questions are answered, as well as any questions that may be asked.
We came up with a proposal so our client would understand what we would be doing and get a sense of what it will take to complete our goals. We will address: brand audit, brand strategy, and brand implementation. We are hoping to gain some important information about how we can move forward in what we will, and will not be able to do for this client. We really just want to get a great understanding for what they non-profit is about and what they believe their vision is, or what they wish it would be. This will be a valuable meeting for us as a team in order to know what we will all need to do to help us get to our goal, and help our client reach their goals as well.
Only when the design fails does it draw attention to itself; when it succeeds, it’s invisible. —John D. Berry
50 Inspirational Quotes