Social Media and Your website: A 'Like' Story
Do your website and social media channels like - or even love - each other?
We all want traffic to our site, right? Ensuring your social media channels and website love each other will lead to impressions, engagement and more importantly, sales!
Here are 5 quick and easy tips to take their relationship to the next level (Well, at least to 3rd base):
1. Ensure that all your social profiles have a link to your website in the ‘about’/bio section. Go on, look at your business's Facebook About section, does it have a link to your site? Is your Google+ page linked to your site? This may sound simple, but it makes a big difference and is often overlooked
2. Make your social media buttons visible on all areas/pages of your site. Quick tip: ensure the social pages open in a different window so visitors don’t leave your site. The name of the game is to keep your potential clients on your site for as long as possible.
3. Use social media advertising to drive traffic to your site. This is an easy and inexpensive way to drive people to your site or landing page. Here is a link to best practices for setting up your ads on Facebook and Twitter:
https://www.facebook.com/business/products/ads
https://business.twitter.com
4. Make your blog easily shareable and the social buttons visible. Important: when someone shares your blog, be sure your social handle is included so that you get the recognition you deserve.
5. When posting on your social media channels, be creative about ways to drive traffic to your site. Please don’t just post ‘please visit my site.’ Give people something of value (blog, e-book, free consultation, etc.).
Now that you’re ready to play matchmaker and take your site and social profiles to the next level, don’t forget the candles, flowers and bubbly. Cheers to your success!
