The three horsemen of creativity
When it comes to creativity, I have three basic states of mind, and each one is both constructive and destructive. Each one takes hold of me at a whim, when I would rather be more in control of mixing them up. They both fuel who I am and they hold me back from what I could achieve.
Even before the internet - yes, I'll admit there was such a time - I was probably the archetypal info-freako. If I was interested in a subject, there wasn't a library, magazine or documentary that I didn't shake all the specfics out of.
It's easy to see your stamina for info-consumption as a strength, after all, you can't point to a great writer who wasn't an avid reader. And you may become the go-to person to ask a question. But gluttony for consuming information leaves no time to create your own works.
And things are so much worse now. Even with concious strategies for triaging information like skimming hundreds of RSS feeds and sending a precious few to instapaper in endless micro-moments only helps taste the spray of the sea of todays information world.
I could have a full-time job gorging myself with new information. To no end whatsoever, feeling comforted that I'm learning new ideas, but not producing a single idea of my own.
Real artists may steal, but they also have the taste and skill to make something appear new. The rest of us can follow a style and make something that looks at best "clean" or "professional". That makes us the doers, trusty sidekicks to the designers of the world.
Experience has taught me that too many design egos in a room has a negative effect instead of a positive one. You need people to be able to actively question the creative thought, but in the end to get on with the donkey work of "getting shit done".
I actually love this part of the job - the sitting down and working through a problem, followed by the endless polishing so that it's done right, damn it. It's a pride thing. It's the Malcom Gladwell part of a job - the nervous trial and error that gradually hardens into a nugget of experienced certainty that you can then throw at a new job, and appear the prefessional that you are.
Empires were made of that sort of work. But it's also the comfortable path, the following of others that never breaks the skin of a new idea. Endless pats on the head only encourage you to build similar work, Pavlovian style, before you tire and want to bite back on the patronising hand.
It's the thing that makes time pass so quickly until you notice you missed your chance to make a dent on whatever world you work in.
Sitting down and coming up with an idea. There's a noble pursuit. It doesn't have to solve cancer, kill poverty or generate clean energy - a neat little website to re-organise how a team allocates design jobs would make me happy.
But it comes with it's own problems. Getting the time inbetween the "research" and the "doing" to really think is hard enough. Having the clarity, the focus and the perspective to sift the sludge and visualise the good stuff is another snag. But then crystalizing a thought into a plan and bloody well executing and completing that plan - that's where the true genius of creation lies.
You can come up against technical limitations (so often your own), but more often a lack of time, energy and passion to follow it through. The wasteland of half-finished good ideas is a heavy net that drags me down. Every new unfulfilled idea is left behind like a dropped penny you can't be bothered to pick up, so you casually make out that you didn't notice you dropped it at all.
And the next idea that comes along is a little harder to act on, because despite your bluster, you can't hide your own track record from yourself.
The three horseman of creativity.
These three phases of my mind wrestle with each other. All of them are essential, but only in the right proportion will they achieve anything outside of the ordinary. Most of the time they just get in each other's way.
I've yet to prove to myself that I can mix them well enough to successfully lead rather than follow. To build things that make people want to work with you, instead of want you on their team. To inspire instead of please.
I sometimes call myself lazy. By that I mean that I spend too much time on the research and the doing - because they're comfortable and necessary. And they happily take up the time that would otherwise be spent on taking a risk on a new idea - then following it through to it's conclusion, for better or worse.
Funny thing becoming a dad. I'm more aware of risk, but I'm more aware of the ways it can really pay off.
So here's to more risk, and the right mix of creation, work and research that could make it pay off.