AVA R&D

Findings and thoughts around "digital strategy" and "future of POS"

[ava-research]

Google's New Strategy for Growth and Innovation

Google's New Strategy for Growth and Innovation https://www.linkedin.com/pulse/googles-new-strategy-growth-innovation-geoffrey-garrett Gesendet von LinkedIn für das iPhone

[ava-research]

The Innovation Game: Why & How Businesses are Investing in Innovation Centers

Sehen Sie sich das an: The Innovation Game: Why & How Businesses are Investing in Innovation Centers http://www.slideshare.net/capgemini/the-innovation-game-why-how Gesendet von LinkedIn für das iPhone

[ava-research]

Digital, Social & Mobile Worldwide in 2015

Sehen Sie sich das an: Digital, Social & Mobile Worldwide in 2015 http://wearesocial.net/blog/2015/01/digital-social-mobile-worldwide-2015/ Gesendet von LinkedIn für das iPhone

[ava-research]

Sehen Sie sich das an: How to Build an Amazing Product

[ava-research]

[ava-research]

The Inevitability of a Mobile-Only Customer Experience

The Inevitability of a Mobile-Only Customer Experience http://www.slideshare.net/briansolis/altimeter-mobile-cx-final Gesendet von LinkedIn für das iPhone

[ava-research]

The 10 Best Infographics To Inspire Content Marketers

[ava-research]

Facebook testing LinkedIn-style personality tags on profile pages

[ava-research]

Facebook now makes 76% of ad revenue from smartphones, tablets

[ava-research]

Altria, Philip Morris Should Become One Company Again: Real M&A

[ava-research]

[ava-research]

A Practical Guide to the Ad-pocalypse (ad blockers and iOS9)

[ava-tbx-blog]

The 3 Cs of Content Strategy

[ava-research]

Content Marketing Storytelling: Secrets from the Big Screen

[ava-research]

Why Online Video Is a Must-Have for Your Mobile Marketing Strategy

[ava-tbx-blog]

[ava-research]

1 Smart antenna shows a WiFi access point on your Mobile. User accepts the connection and is automatically directed to a landing web page. After acceptance of the opt-in the mobile browser can display the information from the WiFi access point. That can be coupons, movies, websites, etc. 2 Request the user to enable Bluetooth. When Bluetooth is enabled on the mobile, the phone can also act as a loyalty system and give more personalised information. An example would be that the user has connected to a beacon with a special sausage. As soon as a shop is in proximity with that sausage in stock the mobile will send an alert. At entering the store an alert can be send to the store owner telling her that this client is interested in this sausage. On a screen in the shop a welcome message can be seen for this client together with a picture of the sausage. [] Concluding Since most people use WiFi now and like it, we will start seeing technologies developing that will not only use WiFi but add other channels for input like Bluetooth. The most important issue is that the messages that are pushed are revelant to the mobile owner. In a no-app beacon world, that is even more crucial. This has to be managed in the CMS of the beacon system. The quality of the CMS is going to be the main key to the succes of Proximity Marketing.