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Persuasive Advertising Campaigns, Entry Cinqo - Let’s Wrap this Up

So we’ve covered what it takes to establish a persuasive advertising campaign; create your brands online personality, control that online presence, bombard the online community with your incredibly unique content. Sound’s easy enough right? Society today is easy to figure out since almost every fact or statistic is readily available online. So as long as you know what you’re looking for, you can find it. So let’s just take a quick look at some of the top viral campaigns of 2016.

During the presidential elections of 2016, a marketing campaign was released to the public for a new candidate. This of course is a fictional character on an incredibly popular show and provider. This was a hilarious move to capture the mood of the US elections with a solid FU to candidates. This genius campaign had a website, social media pages, videos, and more about the fictional hopeful. 

Chatbooks saw the growth in market for user created photo albums, simplified the process along with lowering the price, and created an outstanding marketing campaign to appeal to one of the biggest consumer markets out there; mothers. There are several videos that highlight the crazed motherly character and her troubles. This campaign is entirely all too relatable to viewers and helped sell millions of subscription services.

This has got to be one of the funniest ideas ever using today’s popular apps and a fictional movie character. If you’ve seen the movie then you understand why this is such a brilliant free marketing move. This movie had some of the edgiest and hilarious marketing campaigns of the last decade. The sequel has already released a few teasers and in the next year before its release we will undoubtedly see tons of new viral material. 

So what did these campaigns have in common? They were relatable. We can all identify on some level to become attached to these messages; you can’t control everything, we all struggle to find balance in our lives, and we shouldn’t take life too seriously...sometimes. 

Imagery used from the following article:

https://smallbiztrends.com/2016/12/best-viral-campaigns-of-2016.html

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Persuasive Media Release, Numero Quatro - King Size Content

We all know the old tried and true statement; content is king. Let me create a new statement; images are essential. Look at the success of the initial image-based social sites like Instagram. Pinterest, and Snapchat. The explosion in popularity for these apps has created a new form of marketing; for advertising and strategic content. The creation of your content should come naturally with the product, service, or whatever you’re promoting. Keep it relevant, with avenues to link users to further exploration into your brand. Be consistent with your online content personality. Always be strategic, in whatever you’re doing. Or, ABS as I like to say it. What does your target market want to read, see, and do? How can you be strategic on your end to fulfill their needs? What images will help your brand stick in consumers’ minds? It’s been proven that our brains are much more engaged by storytelling than a list of simple facts. There is an important element that can drive your point home even more with your online content. Imagery. Relevant visuals add a component to storytelling that simple text cannot; speed. Our brains register images as their own little story on its own. They speed up the connection of what you’re reading to what you’re seeing. Even research compiled by 3M, visuals are processed 60,000 times quicker than simple text. This simply means you can paint a picture for your targets much faster with an actual picture. So remember, your picture is worth more than your one thousand words.

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Persuasive Media Release, Part 3 - Control the Online Zoo

You’ve got your product, you’ve bombarded your target market with your incredibly unique marketing efforts. Why check out your brand online? What do you you offer in the form of virality? Was your YoutTube video that popular? Can you create enough interesting content to keep online users interested in your brand? Stay relevant. Stay trendy. You hope you can. But is that all it takes? You don’t just want your voice added into the conversation; you want your voice to be heard and valued. Your message needs to be influential. The ultimate goal you’re after is influence. To better understand social media, look at the fundamental principles of influencing others. Hit the books and learn the power of persuasion. Persuasion is generally forming sentences to be structured in an appealing manner. Who do you want to influence? Why? Think of how you want to influence them. Use that knowledge to engage the online social communities. Remember, you’re not spending money frivolously, you’re investing in marketing solutions. Never blur persuasion with manipulation. You want to assure the consuming public that you can be trusted. Highlight important features and facts about your brand to sell yourself. You are a star, reach for yourself. 

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Persuasive Media Release, Part Deux - Create Your Brands Online Presence

So you’ve thrown your brand/product into the mix with countless others; what makes you different? Are you hoping there is success and profits in your future. Don’t forget the most crucial component in this new world’s sales and marketing game; social media (online) presence. This is what gets you noticed most of all; unless you have millions to thrown around with several clever delivery systems to your target markets eye and earballs. What is your online presence going to say about your brand? How are you hoping it turns out? What clever marketing ideas are you going to employ upon the unassuming consuming public. Are you going to hire someone to think of something for you? Or, do you have the most unique idea in mind? The picture below comes to mind as original, definitely unique.

The Squatty Potty (check out the video you will not regret it) is of course, not flying off the shelves. But, it did go for an incredibly unicorn....unique idea of a marketing campaign. This video has 31.5 million views and Squatty Potty has 26 thousand followers on YouTube (video on Facebook has 122 million views; also video is almost two years old).

Of course your product/service probably plays the most important role in how you approach the marketplace in regards to marketing. Who are you selling to? How do you make waves with the competition?

This was part two in the five part rant on the business communication process.

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How to Develop a Persuasive Media Release - Bombardment to Persuasion

So how do you develop a persuasive media release? Simple. Create a product or service. Bombard your target audience with a barrage of inescapable advertising for said product or service. Influence everyone to buy your product or use your service by creating a clever or bold advertising campaign. Arrange that new product at eye-level on the shelves to entice passersby. Give that woman a free makeover at the local department store to show her how good she can look. Give your user base free rides in your taxi cab style based mobile application operation. Those were just a taste of the simple yet extremely effective marketing persuasion tools that can hook any consumer into trying or continue buying any product or service. What tactics do some of your favorite brands unleash upon the market? Are you aware of their end goal as a business? Are you a user of a brand that you hate their advertising or marketing efforts?

Are your favorite brands impressions in your face daily? In your thoughts most days? Perhaps every day? Repetition is one key to flip the switch in consumers’ minds to make purchases. Obviously.

This is the first rant, in a five part rant of postings on the subject.