Persuasive Advertising Campaigns, Entry Cinqo - Let’s Wrap this Up
So we’ve covered what it takes to establish a persuasive advertising campaign; create your brands online personality, control that online presence, bombard the online community with your incredibly unique content. Sound’s easy enough right? Society today is easy to figure out since almost every fact or statistic is readily available online. So as long as you know what you’re looking for, you can find it. So let’s just take a quick look at some of the top viral campaigns of 2016.
During the presidential elections of 2016, a marketing campaign was released to the public for a new candidate. This of course is a fictional character on an incredibly popular show and provider. This was a hilarious move to capture the mood of the US elections with a solid FU to candidates. This genius campaign had a website, social media pages, videos, and more about the fictional hopeful.
Chatbooks saw the growth in market for user created photo albums, simplified the process along with lowering the price, and created an outstanding marketing campaign to appeal to one of the biggest consumer markets out there; mothers. There are several videos that highlight the crazed motherly character and her troubles. This campaign is entirely all too relatable to viewers and helped sell millions of subscription services.
This has got to be one of the funniest ideas ever using today’s popular apps and a fictional movie character. If you’ve seen the movie then you understand why this is such a brilliant free marketing move. This movie had some of the edgiest and hilarious marketing campaigns of the last decade. The sequel has already released a few teasers and in the next year before its release we will undoubtedly see tons of new viral material.
So what did these campaigns have in common? They were relatable. We can all identify on some level to become attached to these messages; you can’t control everything, we all struggle to find balance in our lives, and we shouldn’t take life too seriously...sometimes.
Imagery used from the following article:
https://smallbiztrends.com/2016/12/best-viral-campaigns-of-2016.html












