Persuasive Media Release, Part Deux - Create Your Brands Online Presence
So you’ve thrown your brand/product into the mix with countless others; what makes you different? Are you hoping there is success and profits in your future. Don’t forget the most crucial component in this new world’s sales and marketing game; social media (online) presence. This is what gets you noticed most of all; unless you have millions to thrown around with several clever delivery systems to your target markets eye and earballs. What is your online presence going to say about your brand? How are you hoping it turns out? What clever marketing ideas are you going to employ upon the unassuming consuming public. Are you going to hire someone to think of something for you? Or, do you have the most unique idea in mind? The picture below comes to mind as original, definitely unique.
The Squatty Potty (check out the video you will not regret it) is of course, not flying off the shelves. But, it did go for an incredibly unicorn....unique idea of a marketing campaign. This video has 31.5 million views and Squatty Potty has 26 thousand followers on YouTube (video on Facebook has 122 million views; also video is almost two years old).
Of course your product/service probably plays the most important role in how you approach the marketplace in regards to marketing. Who are you selling to? How do you make waves with the competition?
This was part two in the five part rant on the business communication process.