Snapchatâs got a new trick to stay one step ahead of Instagram by turning everyoneâs quick video clips from concerts into a much more watchable music video you control.
Being able to watch a friendâs view from a concert on Snapchat is cool and all, but have you ever wished you could tune in for longer than 10 seconds? And wouldnât it take away some of those feelings of FOMO if you had a better seat? Like front of house or right in the barricade where the lead singer jumped into the crowd?
Now you can.
Snapchatâs newest feature, Crowd Surf can edit together snaps based on geolocation and timestamps in such a way that the audio plays almost uninterrupted.Â
Goodbye All Access laminate, hello couch tour!
Crowd Surf was tested last weekend at Outside Lands Music and Arts Festival in San Francisco during Lordeâs performance of âGreen Lightâ. The new technology took video from multiple Snapchatters to show the performance from the front row, the middle of audience and the side of the stage without the jarring jumps from one part of the song to another. In other words, viewers could still sing along.
The creator of an app that teaches people how to play the trumpet received a cease and desist letter from Donald Trump's lawyers in 2011. After a lengthy legal battle, the Trump Organization withdrew its challenges over the trademarked name of the app, "iTrump" earlier this month. What happened?
Now the "dead industry" wants to make Chance the Rapper even more famous than he already is, and the rapper remains a holdout.
Is Chance a one-of-a-kind musical revolutionary, a visionary who is pointing the way toward a new future for the music industry that doesnât rely on record companies, commercial radio airplay and traditional metrics for success?
Letâs hope so⌠in an industry of quick fixes, quick cash and cookie cutter business models, Chance the Rapper holds his career intentions and brand strategy close to his vest, giving himself a unique level of independence you donât often see in the music industry. This âindependence [not only] gives them the freedom to pick and choose with whom they [him and manager, Patrick Corcoran] workâ, but it gives him the freedom to authentically create and in doing so build a community, not just a fad following. And with a community, you can profit. Big time.
But isnât authenticity what we want from artists? Someone one who produces works of pure emotion and sensation as opposed to pure intellectuality or for profitable again? I would hope most fan would say yes. Then why do our favorite bands and artists continue to allow this âdead industryâ to drive their careers? Answer: money.
Chance isnât revolutionary. Others before him have kept it in-house and focused on the music. There was the Grateful Dead who despite relatively little popular radio airtime, enjoyed a cultâlike following from a fan base that numbered in the millions. They were followed by top touring artist, Phish doesnât sell music, they sell live music, an experience. Like Chance, both the Grateful Dead and Phish bootstrapped their businesses rather than seeking support from industry players like record labels, talent agencies, and concert promoters. And thatâs what makes all the difference. (If fact I could probably devote and entire blog post, hell, a 25-page dissertation drawing parallels between Chance the Rapper and leading jam band artists.)
Photo by Dave Vann Š Phish 2013
What sets these artists and Chance apart is theyâve challenged the norm, like all great change agents have. They empower. In this article, Kot quotes Joe Shanahan, owner of Metro in Chicago, âThereâs a sense that itâs not just about him, but âusâ ⌠heâs part of a community.â Iâd argue heâs helped build a community.
So is Chance a one-of-a-kind? No. There have been plenty of artists before him whose decision to break the music industryâs norm has lead to their success. Is he a âvisionary who is pointing the way toward a new future for [todayâs] music industry that doesnât rely on record companies, commercial radio airplay and traditional metrics for successâ? Letâs hope so. Whatâs unique about Chance the Rapper is heâs building a community within a mainstream audience, his reach is widespread across races and economic demographics and itâs only going to continue growing. (I mean, hell, even my 62 year old mother knows who Chance the Rapper is.) And that has lead to commercial success. Â He can truly reach and influence (thus profit from) the public masses in a way all artists aspire to succeed.
So to answer Kotâs question, is this model sustainable? Fuck yeah. Artists before Chance the Rapper have already done it in niche communities, but Chance may have the ability to drive this new model to mainstream adoption.
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