Oct 19, 2018
BAND IDENTITY •• BRAND 4 BAND The outward expression of a b[r]and – including its name, trademark, communications, and visual appearance – is b[r]and identity. Because the identity is assembled by the b[r]and owner, it reflects how the owner wants the consumer to perceive the b[r]and – and by extension the branded company, organization, product or service. The b[r]and owner will seek to bridge the gap between the b[r]and image and the b[r]and identity. B[r]and identity is fundamental to consumer recognition and symbolizes the brand’s differentiation from competitors: that’s why a band needs its own brand and its own identity. #bandidentity •• branding for music business