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Claire Keane
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"الخط العربي كمدخل للإبداع وفق اتجاهات ما بعد الحداثة لدى الفنانين العرب"
سنة النشر: 2022
اسم الباحثة: بدور عبد الله منصور التركي
تلخيص: بتول مرزوق عيسى
هذا البحث بعنوان "الخط العربي كمدخل للإبداع وفق اتجاهات ما بعد الحداثة لدى الفنانين العرب" للباحثة بدور عبد الله منصور التركي، تهدف هذه الدراسة البحثية لفهم الأسباب التي تدفع الفنانين المعاصرين لاستخدام الخط العربي في أعمالهم، حيث تسلط الضوء لدور الخط العربي في الفن المعاصر كمدخل إبداعي يلائم اتجاهات ما بعد الحداثة.
يتركز هذا البحث على ثلاثة جوانب رئيسية: أولًا: نشأة وتطور الخط العربي وقيمه الجمالية، ثانيًا التحولات الفكرية لما بعد الحداثة وتأثيرها على الخط العربي، وأخيرًا الاتجاهات الفنية المرتبطة بالخط العربي في فنون ما بعد الحداثة. حيث تستعرض هذه الدراسة البحثية بشكل موسع أعمال الفنانين العرب الذين قاموا بالاستثمار في توظيف الخط العربي بأساليب فنية معاصرة ومبتكرة، مع التركيز على كيفية دمجهم لهذا العنصر التقليدي في إطار الفن الحديث ومن أبرز الفنون التي تم توظيف الخط العربي فيها بأساليب حديثة هي:
فن التجهيز في الفراغ، والفن المفاهيمي، وأخيرًا الفن الجرافيتي حيث قام الفنانون بإعادة صياغة الحروف والأشكال بطريقة تواكب التحولات الفنية المعاصرة وتبرز جمالية الحرف العربي بشكل مبتكر.
وفي ختام هذا البحث توصي الدراسة بضرورة تعزيز تدريس جماليات الخط العربي في المؤسسات الأكاديمية، مع التركيز على دوره الحيوي في إحياء الهوية الثقافية العربية والإسلامية من خلال الفن المعاصر. كما تقترح الباحثة إجراء دراسات معمقة لفهم القيم الجمالية والمفاهيمية التي يساهم بها الخط العربي في السياق الفني المعاصر.
للمزيد من التفاصيل يمكنكم قراءة البحث عبر الرابط الموجود في الأسفل أو مسح الQR.
يتناول البحث موضوع (الخط العربي كمدخل للإبداع في فنون ما بعد الحداثة لدى الفنانين العرب) وذلك من خلال ثلاثة مباحث، اتبع البحث المنهج الوصفي
Make sure to check out my account on behance✨🙏
Oreo DIP IT
The copy: is the text informative? What is the slogan/keywords?✔️
The color of the text fits with the background and reflects its meaning, the logo is the word Oreo and the shape of the Oreo.
The graphics: What is happening in the illustration? How does the design affect the message?
The drawing in the advertisement constitutes a large volume of it, and the word is only a complement to the drawing.
The brand: is there a picture of the product for sale? How important is it to the ad as a whole? Consider the brand name and packaging if any.✔️
Yes, in advertisements, the Oreo form the most important part of the advertisement.
The Logo: is the product logo shown on the ad and what does it tell us about the product?✔️
Yes, the ad takes on a playful and cheerful mode.
Reminders of other media: does the ad remind you of another ad from the same product (or a similar product), a TV program, a book, or a film?✔️
Yes, I think it remind me a little of snow Skating.
Slogan: what is the slogan?
typography logo The word is Oreo, and shape of it.
Target Audience: who do you think the ad is aimed at?
The ad is aimed at kids.
Representation Analysis (Ads): (who? What? Why? Where?)
1. Who or what is being represented? Who is the preferred audience to this representation?
children .
2. What are they doing? Is their activity presented as typical or atypical?
Most of their ads are on the same style but with different ideas .
3. Why are they presented? What purpose do they serve? What are they communicating by their presence?
To get more customers, and target more people to buy the product .
4. Where are they? Are they represented as natural or artificial? What surrounds them? What is the foreground? What is the background?
The location has not been determined.
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Interview
The artist Abbas Almusawi, a famous Bahraini artist, born in Bahrain 1952, He has a diploma from the higher Institute for teachers in Bahrain – Art Education, also a Bachelor’s degree in Interior Design from the Faculty of Fine Arts in Egypt.
How the artist gets into art?
The artist Abbas Almusawi lived in an artistic, cultural and literary house. He was the father of an artist, photographer and poet. This resulted from the presence of books and paintings, which made his house semi-museum, next to it facing in Al-Naeem area. All these factors contributed to the establishment of the artist Abbas Almusawi, in addition to the presence of talent where The artist Abbas Almusawi says that the absence of talent makes it difficult for the artist. There are other factors, the most important of which is study. The artist Abbas Almusawi explains that his studies in various fields resulted from expanding his field of art and enlarging his circle in it, as he discovered in the end that art completes life.
What is art to him?
Artist Abbas Almusawi says that “art has become a part of his life through his eating, clothing and work. He also says that art has several fields, such as opening a photography club, which is part of art, or opening an environment association that takes care of the environment, which is the primary source of art”.
What is the source of inspiration for his artwork?
The artist Abbas Almusawi says “that his first source is nature, as he explains that nature is the most beautiful source for the artist, as he included it in his works such as the sea, land, markets, villages, cities, farms, and everything around us, as these are the true sources of the artist”.
What is the Most work that the artist proud of and what is the story behind it?
The artist Abbas Al-Musawi says “there are many works that he is proud of, one of which is a dream, where he says that he dreamed that he was on another planet and saw the beautiful world and beyond the universe, and when he woke up, he discovered that the real world is not devoid of the beauty of the planet that he saw in his dream, so it became the goal of the artist Abbas Al-Musawi is to create a message for this universe and the earth, and thus the painting of the dream of the next century was created by the artist Abbas Al-Musawi, as he says that the dream is a goal and we must dream in order to know it and achieve it”.
What messages do you want to convey in your work?
The artist Abbas Al-Musawi says “that the most beautiful message he can convey is the beauty of nature, and it must be preserved, along the ancient markets, and Bahraini people with their simple way of life, as well as the ancient heritage of Bahrain and others”.
What are the things that helped him develop his art?
Artist Abbas Al-Musawi says that work, seriousness, study, daily practice and expansion of ideas are the factors that contributed to the development of his work.
What is the artists message to aspiring artists?
“if you love a work, continue to do it and be creative in it besides being serious about it, just as you are an active and optimistic person and have a fingerprint and a bright name”.
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Interview
The artist Abdul Karim Mohamed Nasser, a fine artist born in Bahrain.
How the artist gets into art?
Abdul Karim Mohamed Nasser says that “since I was young, I had a strong interest in art, I used to draw a lot on the school table as his teacher Hamid Obaid, was the most encouraging of him and he advised him to draw on paper”, and this was his beginning in art.
What is art to him?
Abdul Karim Mohamed Nasser says that “Art for me is the oxygen that reaches and revives my heart and mind, I cannot bear to live without it”.
What is the source of inspiration for his artwork?
Abdul Karim Nasser says he is inspired by anything at first sight, that attracts attention and concentrates in his memory.
What is the Most work that the artist proud of and what is the story behind it?
The campaign to beautify the village of Bani Jamar, where he said that he was very happy to participate in this campaign to beautify the village, and it had a great impact on him.
What are the things that helped him develop his art?
Abdul Karim Nasser says “practicing in painting and go to exhibitions these are the thing that develop the artist.
What is the artists message to aspiring artists?
“Life is full of art, but needs people who feel art to convey it in imaginary panting”.
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AUBH
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Abbas Almosawi Gallery
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Safeya Ail kanoo Hub
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Advertisement analysis
Nescafé LET`S FIND A NEW PATH
The copy: is the text informative? What is the slogan/keywords?✔️
The color of the text is inappropriate but clarifies its meaning, the keyword in the advertisement is Nescafé
The graphics: What is happening in the illustration? How does the design affect the message?
The advertisement shows that the Nescafé experience takes you on a new journey, and a sailing boat has been used that gives an indication of exploration.
The brand: is there a picture of the product for sale? How important is it to the ad as a whole? Consider the brand name and packaging if any.✔️
Yes, the red cup is used in the advertisements that they have in abundance, where it takes the place of the product name
The Logo: is the product logo shown on the ad and what does it tell us about the product?✔️
Yes, it is typography logo The word is Nescafé, and the origin of the word is nes, which means miracle, miracle coffee.
Reminders of other media: does the ad remind you of another ad from the same product (or a similar product), a TV program, a book, or a film?✔️
Yes, I think the background remind me a little of The great wave off Hokusai kanagawa
Slogan: what is the slogan?
typography logo The word is Nescafé, and the origin of the word is nes, which means miracle, miracle coffee.
Target Audience: who do you think the ad is aimed at?
The ad is aimed at coffee lovers, and people who love the experience.
Representation Analysis (Ads): (who? What? Why? Where?)
1. Who or what is being represented? Who is the preferred audience to this representation?
Coffee Taste is Represented, Coffee Lovers
2. What are they doing? Is their activity presented as typical or atypical?
Most of their ads are on the same style but with different ideas.
3. Why are they presented? What purpose do they serve? What are they communicating by their presence?
To get more customers, and target more people to buy the product.
4. Where are they? Are they represented as natural or artificial? What surrounds them? What is the foreground? What is the background?
The location has not been determined, as the background symbolizes exploration by sailing.
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Logo analysis
Is the logo aesthetically pleasing?
The shape of the logo for Hawaii is simple and does not clarify their products, its shape reminds me of a peacock, two colors were used in it, black and red, and I do not find it attracting attention, as for the font used in it, it is unattractive and simple, which makes it undistinctive or attention-grabbing.
Color?
The red and black color was used in the design of the Huawei logo, and each color has a meaningful color, the red color symbolizes strong feelings such as anger, caution, and others, and its advantages are that it is striking, but the way it is placed in the logo removed this property, as for the black color, it makes other colors brighter, but because of the separation of the two colors, it was removed from this property as well.
Size?
The size of the logo is suitable and consistent with each other, as for the drawing, it gives the property of congruence, which makes the logo have no movement.
Is the logo memorable and identifiable?
It can be remembered a little because of its simple shape, although the shape is identical from the sides, which does not give movement in the shape of the logo, but in general it is beautiful and easy to remember, as for the font, it is in my opinion unattractive because of the type and color of the font.
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Logo analysis
Is the logo aesthetically pleasing?
Yes, the shape of the mermaid's face is nice with her wavy hair, I think that the logo symbolizes femininity because of the use of a yard in it, as for the green color, I think it extinguishes a sign of medical as there are no artificial materials in it, in addition to the method of drawing as it is striking.
Color?
Black, white and green are the colors that were used in the design of the logo for Starbucks, where each color indicates something like green, which indicates nature, tranquility and peace, while the black color indicates ambiguity, sophistication and formality, as for the white color, it indicates purity and cleanliness, in general, the logo extinguishes a kind of calm and classic because of the colors used in it
Size?
As for the size, the size of the writing in the logo is larger than the girl, but the girl is more striking because of the use of black, which makes the colors with him brighter, also although the girl is identical from both sides, the writing removes this feature and makes the logo a movement in it.
Is the logo memorable and identifiable?
Yes, although the drawing does not show their products in the logo, it is attractive and memorable, due to the distinctive way of drawing in it and the colors used in it, as for the font, it shows their products more than the drawing.
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Assignment 6
Presentation: Movement
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Assignment 5
Logo redesign
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Assignment 4
Metaphorical photograph
Note: You can see the staps more clearly on my behance account. 😅
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Assignment 3
Barcode design
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Assignment 2
Typographic logo