Beakbanedotcom

Beakbane: Brand Strategies & Communications We are a service company that delivers whatever our clients require to build their brands -- as efficiently as possible. We are flexible, versatile and we are always innovating so the list of what we do is constantly evolving. Here is a summary of what we are doing these days: + We develop exciting visions and create new market opportunities + We develop insights into target groups that will help us connect emotionally + We analyze markets and develop clear marketing strategies + We think up new company and brand names + We develop corporate identities and develop brand guidelines + We develop a clear focus for brands so they can be easily understood + We provide the tools for salespeople to sell more effectively + We develop integrated marketing campaigns including: + + Advertising + + Direct marketing + + Websites, with constantly fresh content (Search Engine Optimization -- SEO) + + Blog content, social media campaigns + + Lead generation + + Packaging design + + Promotional program development + + Pay-per-click and online banner advertising (Search Engine Marketing -- SEM) + + Videos, corporate videos and webinars

[sellhamilton]

Companies plan on increasing investment in learning how to do marketing according to the CMO Survey conducted by Duke University and the American Marketing Association.

The nature of marketing is changing rapidly – that is no surprise. Chief marketing officers (CMOs) report in the August...

[beakbane]

Not just another plumber

Most plumbers attempt to out-claim their competitors; “fast service…24 hour… 24/7… outstanding… expert… guaranteed” and so on. In the case of Park Lane plumbing we chose to make the most of their long record of working in high rise buildings in Toronto.

Look at the skyline in Toronto and you see condominiums popping up everywhere. Plumbing in condos requires a specialized set of skills so we positioned Park Lane as different from other plumbers – and superior: “Toronto’s leaders in condominium plumbing.”

The strategic positioning of the company and design that communicates the corporate essence results in a site that is distinctive and emotionally appealing. Emotional appeal is the soul of effective brand building and a functional, easy-to-use site turns the good feelings into sales.

Park Lane Plumbing is a family run company – by the Covellis. We wanted to capture their pride in the business and make the most of their awesome customer reviews online. The resulting website helps Park Lane stand out from all other plumbers.

[beakbane]

Advertising that’s good for the agency but not the brand

The high profile advertising agency Crispin Porter + Bogusky has parted ways with Burger King after seven years. Over that period CP + B have created advertisements that have been edgy and creative including, “Whopper virgins” and “Subservient Chicken,” which was one of the first mainstream online campaigns to go viral. Adweek lists fifteen of their best campaigns, all of which are noteworthy and were the subject of much chatter by marketing industry commentators. 

So what went wrong? Find out in our brand strategy and communications blog.

[beakbane]

How Social Media Is Bringing Democracy to the Maldives [VIDEO] http://t.co/msHuyF4q #socialmedia

http://t.co/msHuyF4q via http://bit.ly/uAhfqE

[beakbane]

Racist Tweets Result in 56 Days in Jail http://t.co/6FayKaHS #socialmedia

http://t.co/6FayKaHS via http://bit.ly/uAhfqE

[beakbane]

Oh, That “Pull To Refresh” Thing In iOS? Yeah, Twitter Has A Patent App On That http://t.co/YsnPTvku #facebook #mobile

http://t.co/YsnPTvku via http://bit.ly/uAhfqE

[beakbane]

Indiana High School Senior Expelled for Profane Tweets [VIDEO] http://t.co/gulDBPVN #socialmedia

http://t.co/gulDBPVN via http://bit.ly/uAhfqE

[beakbane]

SecureUDID Is An Open Source Solution To The Apple UDID Problem http://t.co/8GHLK23L #ipad #mobile

http://t.co/8GHLK23L via http://bit.ly/uAhfqE

[beakbane]

Campalyst Raises Seed Round To Measure Social Media ROI http://t.co/GfLgrpZa #twitter #socialmedia

http://t.co/GfLgrpZa via http://bit.ly/uAhfqE

[beakbane]

20 TV Shows With the Most Social Media Buzz This Week [CHART] http://t.co/y85HoNsQ #socialmedia

http://t.co/y85HoNsQ via http://bit.ly/uAhfqE

[beakbane]

Pinterest Bans Pro-Anorexia Content to Little Effect http://t.co/rTi2Xb3d #socialmedia

http://t.co/rTi2Xb3d via http://bit.ly/uAhfqE

[beakbane]

Iraqi Woman’s Death Sparks Online Movement http://t.co/sGYZ8lz4 #socialmedia

http://t.co/sGYZ8lz4 via http://bit.ly/uAhfqE

[beakbane]

How to Make Images Stand Out on Pinterest [INFOGRAPHIC] http://t.co/yUO0EPVO #socialmedia

http://t.co/yUO0EPVO via http://bit.ly/uAhfqE

[beakbane]

Google I/O 2012 Registration Announced http://t.co/jwtUNJx1 #socialmedia

http://t.co/jwtUNJx1 via http://bit.ly/uAhfqE

[beakbane]

9 Free Tumblr Themes That Look Like Pinterest http://t.co/9hg5NZFc #socialmedia

http://t.co/9hg5NZFc via http://bit.ly/uAhfqE

[beakbane]

FamilyLeaf Brings Your Kin Together In Its Own Private Social Network http://t.co/CRvqwgx1 #twitter #socialmedia

http://t.co/CRvqwgx1 via http://bit.ly/uAhfqE

[beakbane]

With Another $1.5M, Appboy Launches App Management Platform, Hootsuite CEO Joins Board http://t.co/ooNgsC6t #facebook #mobile

http://t.co/ooNgsC6t via http://bit.ly/uAhfqE