Here's to the Curious

[bethecurious-blog]

This is incredible. Maybe the next revolution?

[bethecurious-blog]

The best and worst tweets of the #oscars

After Oreo's brilliant tweet of the Superbowl "You can still dunk in the dark", live engagement is clearly the word out. Just about every company out there is trying to get free exposure via social media. During the Oscars, many brands put a lot of efforts (too much?) in being creative and responsive. Some did a great job @oscarmayer, while others clearly lacked a-propos @samsungmobileus. My favorite clearly being @nintendoamerica "Rawr!"

Top or flop, have a look at their tweets here !

[bethecurious-blog]

Sensation 2013.... Get ready Canada!

[bethecurious-blog]

Street Art that I captured during my last trip to Berlin, Germany. Artists of all styles and from anywhere in Europe gather in the city to create this incredible culture mix. It's almost as good as the beer there!

[bethecurious-blog]

Oreo "You can still dunk in the dark"

These guys are genious. Three weeks after the superbowl, top ad execs still refer to it. “Dunk in the dark”, aka taking advantage of an unexpected 34 minutes power outage during the superbowl. ROI for oreo: 10,000+ retweets in 1h and positive word of mouth, all for free. Thanks to the members of 360i - the cookie conpany's agency. Why spend millions on TV ads...

Power out? No problem. twitter.com/Oreo/status/29…

February 4, 2013