There’s a difference between knowing what the stats mean and knowing which stats are meaningful. Ultimately, you want the work you do on social media to lead to a paying customer. That’s the ultimate conversion. It may be the case, though, that it’s quite a ways from social media to checkout. In that sense, should conversions be the main metric to consider? We can work on the best strategy for your product to give you the best value for money and highest return on investment as possible!











