The History which has repeated itself pleasantly
The traditional Bong Handloom sarees date back to the 17th and 18th centuries when India was resisting a colonial surge from the East India Company. In its 400 odd year old history, it faced numerous threats from the more mechanized forms of handloom weaving; but stood strong amidst the turbulence of time. The traditional weaving techniques has its roots in Dhaka, the fashion capital of the east. The word jamdani has a Persian origin. It simply means a flower vase with divine attributes. Indeed, a Dhakai saree comes with divine attributes associated with subtle beauty, elegance and simplicity. Combined with all the positive attributes, the Jamdani becomes a highly sought after form of ethnic clothing.
Today, fashion is a multi-faceted domain with substantial influence from the East and West. Today, we are living in a time when women are experimenting more with fashion, and ethnicity is one of the roots. Dhakai sarees have personal, religious and cultural intonations expressed through hand prints generally meted out through wooden hand carved blocks on wood.
These unique hand crafted exponents have been largely successful in generating the most attractive handloom products. In this case, we are talking about handloom sarees which originate from the most remote and un-urban areas of Bengal and Bangladesh. They find a way through stiff competition into the closets of some of the most fashionable and wealthy women across the world. Using a combination of styles, varieties and colors, the sarees are the true insignia of Bengali fashion. Across the globe, Indian women take special interest in Bengali fashion. Thus, all major fashion retail and online stores have started investing in fashionable Bengali sarees. Fashion houses like Flipkart, Utsavfashion and a number of leading e-commerce houses of the day have dedicated special racks for Bengali handloom just to make sure that the customers do not leave the shopping portals with a feel of disappointment. Indeed, any proper lifestyle management and apparel store would always give priority to customer preferences. If you are looking for an attractive piece of cotton jamdani saree delivered right to your doorstep; you should always choose a suitable online fashion store. With multiple options, designs, price ranges and secured payment procedures; you would be in for a very pleasant shopping experience.
In the last 5 years, online shopping has witnessed a strong push especially with the likes of Jabong, Myntra and Flipkart. Other stores like Pernias Pop Up Shop have created a new dimension in ethnic fashion. You would be surprised to know that a Jodhpuri Bandhgala is a more sought after wedding outfit compared to a standard two piece Western Suit length. was it possible a decade back. No; honestly, it was not since the exuberance and cut throat style statement was missing from ethnic clothing. The leading designers of the day starting from Sabyasachi, Manish Malhotra, Ritu Kumar, Pernia Quereshi to the newest entrants like Masaba Gupta have infused a fresh lease of life into contemporary fashion. This inspired the leading brands to venture more towards ethnicity and introduce fusion styles. The dhakai jamdani sarees are a favourite among the fashion designers.
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