Have you seen our new line of coconut? http://bonvital.com/shop/massage-therapy-18/coconut-383/
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@bonvital
Have you seen our new line of coconut? http://bonvital.com/shop/massage-therapy-18/coconut-383/
Black Friday Specials - November 23rd-26th *All Purpose Massage Creme -25% Off All Sizes! Buy One Gallon Get An 8 oz Refillable Tube FREE *Swedish Massage Lotion - Buy One, Get One Free (Gallon) *Free Shipping On Any Order!
What is fractionated coconut oil
Most people know what coconut oil is, but the fractionated coconut oil is the big buzz in the massage world right now! With regular coconut oil, it is solid and needs to be melted in order to use in your massage treatments. In the Philippines, they use coconut oil, and I received many massages over there and it took a few showers to get it all off (They had it in jars on the beach, when they were using it to give massages).
The fractionated coconut oil is just a part of the whole oil, in which the different medium-chain fatty acids are separated for specific uses. Lauric acid (a 12-carbon chain fatty acid) is often removed because of its high value for industrial and medical purposes. The medium-chain is used for the fractionated oil and the great thing about using the medium part is the oil is colorless, odorless and lightweight oil. We also used this process to make our new coconut massage crème, coconut massage lotion and coconut massage gel.
Many Aromatherapist’s prefer to use fractionated coconut oil, when adding essential oils into a carrier oil. Because the oil is lightweight, it helps the aromatherapy absorb faster into the skin and with it being odorless, it’s the perfect oil that won’t alter the smells of their recipes.
So the next time you want to try something different, give our fractionated coconut line a try and you can also request 3 free sample packs of any of our products at 800-253-6466
A Fire Marshal gets a massage and...
Have you ever used candles in your massage room? I did and it wasn’t the smartest thing I did.
For over a year I always used candles in my massage room, because I wanted a relaxing atmosphere for my clients. I regularly had my candles on my little bakers rack in my room and right above it, I had some dried flowers. I did not realize the dangers of it, until I gave a fire marshal a massage. After his massage, he turned on the lights and noticed the dried flowers were turning a little black, and I never noticed it, because I never turned on the lights. With the lights on, I definitely noticed it and I removed them right after my massage with the fire marshal. Thank goodness nothing worse happened, but it did hurt my pride a little bit, with my client pointing it out :)
Another thing I did wrong was heat up my massage oils on a coffee warmer plate. I used glass bottles during that time, and I didn’t think anything could go wrong. Then one day when I started work, I noticed oil all over the floor! I forgot to turn off the warmer the previous day, and the bottle broke. Another great lesson was learned after that too.
To sum it up, be aware of your surroundings, and if you are going to use candles, always be around them and also make sure they are in a fireproof container. There are many other things you can use to make your clients experience worthwhile, like having a dimmed lamp, using a sound machine that has soothing nature sounds and talking to other therapists what they use in their massage rooms. Facebook is great for that, and you can get a lot of your questions answered quickly with social media.
Have you visited our YouTube channel lately? We have over 160 videos :)
Purchase a Massage Therapy Foundation Kit and Bon Vital' will donate $5 for every kit sold, to the MTF. www.bonvital.com/shop/massage-therapy-18/mtf-kits-379/
Bon Vital' New Project!
Bon Vital' will be launching an exciting new project this summer to benefit the Massage Therapy Foundation! Will be offering several professional massage therapy kits featuring 4 oz. sizes where $5.00 of every sale will be donated to support the great work of the MTF.
How Did You Find Out About My Massage Business?
Finding out how the client found out about your business is one of the best things that can be on your health form! The reason why you ask this question is pretty simple; you want to know what advertising is working for you. Let’s say you see a lot of people said they found you on your website, so once I saw that a lot, then I would focus more marketing time into adding content to your website.
What if it’s a person’s name that keeps referring clients to you? If a person does a lot of referrals, then it might be a good idea to start a referral program and reward clients for referring you clients. There are many different options with this and you can say that after 5 referrals that the referrer would receive a free ½ hour massage or even an hour massage (just my recommendation). The real nice thing about clients referring other clients is it doesn’t cut into your upfront marketing budget.
Some things to think about…
*Make sure you have it on your health form about how they found out about your business.
*In the initial interview process it’s a good idea to get more information about the steps how they found you.
*Each time a new client comes in make sure you write down the date they came in and what or who referred them.
*Set up a referral program and decide what it’s worth to you for your clients to refer new clients to you.
*If you have a referral program, make sure you write everything down and date it.
*Check with your accountant before you start a referral program.
*Advertise at your business that you reward clients for referring new clients.
*Put it in your newsletter about rewarding people for referrals.
To sum it all up, make sure you have a “How did you find out about my business” on your health form, ask them more questions and write it down. If you follow all those steps, you will help build your business faster and you will be able to make your marketing dollars stretch even farther.
Educators Being Educated
One of the greatest conferences I went to last year was the Alliance for Massage Therapy Education. For years I’ve been teaching students and this turns the tables on instructors and instructors and school owners were the ones being taught.
A lot of massage instructors get caught up in a routine and they get burnt out really fast. Instructors usually don’t teach for the money and they do it for the love of teaching (money does help, but it’s not a profession to make tons of money). My dad retired from teaching 5th grade five years ago and one thing that always stuck with me was this saying he told me: “In your first year of teaching you will learn 10x’s more than the students you are teaching” and that was so true. I felt guilty because of it, but I had to realize that teaching is also a learning process. Would I take back some of my teaching methods back in the day…yes I would, but I realized that it helped define my passion for the profession and it fueled me to be the best massage instructor I could be.
Another quote I heard back in the day was this: “Teachers open the doors, but it’s up to the students to enter.” I’ve had my share of students that I know wouldn’t make it but I always challenged them and I told them that I don’t think you are into this and I’m not sure if you are going to make it in this profession. Then I told them I want you to prove me wrong and take this more serious. One of my flaws was being too laid back and not much bothered me teaching, but you has to constantly scope out the class and see who’s getting frustrated, but keep the peace at all times. I used humor as my crutch and if things got a little tense in class, I would crack a joke and distract them.
Now back to the AFMTE conference. I really wish there was those type of classes for new instructors back when I started teaching over 11 years ago and to think how many resources massage instructors have at their digits in this day and age (no pun intended). In 2001 when I started teaching, there wasn’t much for resources on the internet and I searched long and hard to find more information for my students. I was hired on a Friday, given a book and started teaching on Monday (I bet many of the instructors out there were in the same boat) and I luckily found www.thebodyworker.com and that saved the day. I’ve heard of some schools requiring people interested in teaching take teaching classes even before they’re hired and that makes a lot of sense and the more prepared you are, the less you have to constantly be 10 steps ahead of your students.
What’s really hard about teaching is many people think there way is the best, but it’s only works for that instructor and you have to find your own groove. Like I said before, I used a lot of humor, but it wouldn’t work for someone that doesn’t like to joke around much. When I first started teaching the other instructor told me to mostly lecture in a techniques class and that only lasted for one week. After that, I made the lectures into hands-on instruction and the students were shocked, because they were use to being lectured all the time.
So if you are interested in teaching massage, make sure you realize that there is a lot more than just picking up a book and teaching from it.
Valuable Resources: Alliance for Massage Therapy Education: www.AFMTE.org Education and Training Solutions: www.educationtrainingsolutions.com
Dispensing oil, lotion, creme or gel
There are so many ways to apply oil to a client and I will discuss the pros and cons of many of them.
1. Bottle with narrow nozzle top (The first option is something I used when I went through massage school in the 90’s). Pros: *Using a bottle with a top you can open works ok and you can place a bottle underneath the legs of the tables so you will always have access to the massage oil. Cons: *The downside to this is I accidentally washed 3 sets of massage sheets with one of the bottles and it ruined the sheets. *It can be messy. *Hard to clean the bottles because of the narrow tops. Tricks: *Have a different color bottle that contains different essential oils in each of them (ex. Green bottle – peppermint, Purple bottle – lavender...etc.)
2. Creme on your forearm or upper arm: Pros: *The creme on your arm makes it warmer, because of the temperature of your body heat. *You can have easier access to the creme. Cons: *Some therapists think it’s unsanitary. *Sometimes you will add too much or too little to your arm. *The creme on your forearm could limit your massage techniques, because you can use your forearm for them. *It might gross some of your massage clients out. *You will have to throw any excess massage creme away or have access to more creme if you run out. Tricks: *Work the creme into you arm a little, so it doesn’t fall off.
3. Dixie cup for creme: Pros: *You can take out just as much as you need. Cons: *I’ve had some students drop the Dixie cups on the floor and it’s hard to remove it off of there. *A pump is more sanitary. *You will have to throw any excess massage creme away. *Not environmentally friendly. Tricks: *Cut the Dixie cup in half so you don’t have to dig in too deep. *Using a small medicine works well too.
4. 8 oz pump bottle with a holster: Pros: *You will always have access to your oil. *You only have to check one bottle if it’s full before you start your treatment. Cons: *Some of the newer bottles lock and you have to turn it just right to have it dispense oil. Tricks: *If you have the holster facing towards your back, then you’re less likely to bump the client with your bottle. *Not all holsters are the same, so do the research and make sure it fits an 8oz bottle without falling out. *Make sure you measure your waist before buying a holster, because I’ve seen some that don’t fit a larger therapist.
5. Creme in a tube. Pros: *For thicker cremes, this is the best way to dispense them. *There are some holsters that hold a tube for creme. *It’s sanitary because it has a closed top. Cons: *Some therapists forget that most tubes are refillable. *If you just have a little left and not enough to finish a treatment, you will have to have another tube available or fill that one before your next client. *The holster hangs a little lower than a holster for massage oil. *Can be messy when trying to refill it. *Some people roll it like a toothpaste container and that will wreck the tube. *The top can break off if you are not careful. Tricks: *Tap the tube with the spout facing downward in your palm to bring the creme down to the opening.
6. Holster with two compartments for pumpable bottles. Pros: *You can have one compartment for oil and another one for lotion. Cons: *The holster is larger, so you have a better chance of bumping the client with it. *You could mix-up what bottle you are using. Tricks: *Have someone to embroider your logo in the holster to give it your own personalization. *Buy a dual holster, if you like using different products (creme, lotion, gel or oil).
Trick for applying the oil, creme, lotion or gel: I was taught back in the 90’s to have a cupped hand on the body, pour the oil into my cupped hand, warm the oil up with the other hand and finally apply it to the body. I didn’t like that method, because it broke the flow of the treatment so I decided to have another option: apply the oil on the back of the hand that is massaging, warm it up on the back of that hand and finally apply it to the body when it’s warm…it’s that simple and you never lose your flow!
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I don’t need an accountant for my business!
That’s what I thought right after I opened my business, but then quickly changed my mind one month after opening it. I never had a business background and never ran a business before I opened my Massage Works on Main, but I thought I could do it without help…boy was I wrong.
My hardest part was keeping track of everything and I didn’t know how to manage my money either, because my wife always was in charge of paying the bills at home. Once I hired an accountant, he helped me with everything and he even made it cheaper for me and told me what to do, so it wouldn’t cost me so much when I did my taxes with him. Some people can easily do their own taxes and use QuickBooks and other programs like that, but some people just need help being focused, like me!
Here are some things he helped me with: *Categorize my bills. I put all my utilities in one category, the marketing in another and so on. *Make a spreadsheet, so I could keep track of my expenses each day. *Made my business into a LLC. *Open up a business account for my deposits and a savings account for the gift certificate money not redeemed yet. *Made a monthly budget. *Recommended me to get liability and business insurance. *Gave me ideas for what I could write-off. *Set me up for quarterly payments of state, federal and sales tax payments. *And many other things…
I know some of you are saying all of that is common sense, but fresh out of massage school and no business background, it wasn’t common sense to me. I also slept through my business of massage class, because the instructor the first day told us the last 3 businesses she had, she failed at them. It would have been a great idea to stay awake after that, because I could learn what NOT to do. Most massage schools don’t have a lot of classes on the business side of massage and the school I went to only had 40 hours and it was in the middle of my program, so I forgot anything that I was taught once I started my own business. Luckily I had a partnership with another therapist and she ran a hair salon for 20 years, so I was constantly asking her questions too. Another great resource I used was SCORE (www.score.org) and it’s a free service for business owners and I took full advantage of it.
Asking for help will not make you less of a therapist and in actuality it will make you more of one, because you want to succeed and your will to ask for help. So the next time you feel overwhelmed and think you might fail at your business, make sure you ask for help before it’s too late!
The brand new Bon Vital website!
Check out the brand new Bon Vital website HERE! It's very user friendly and we worked many months on making it to our liking, so please enjoy and share with your friends!