Book Crit Re-enactments @bookcritreenactments-blog - Tumblr Blog

when they ask you and your partner “how did you meet?”

when they keep cancelling on the day of your crit

when a crit goes great, then you get radio silence

you email a CD for a book crit and get passed on to a junior team

when you vibe perfectly with your critters

using a template to email loads of creatives

you send out 50 e-mails asking for a book crit and 2 people respond

when a campaign you were about to drop from your book is their favourite

acting casual after being offered a placement

you find out the CD you're going to meet made that Honda ad...yeah THAT one

every time even a hint of a joke is made

on the way to a crit, you run through who’s saying what

when they laugh at one of your ads but you don't know which one because you can't see the screen

visiting an agency's cool offices as you imagine how sick it would be to work there

when all you can do is sit there and watch as your book gets butchered

entering a creative director's office that is lined with d&ad pencils

awkwardly waiting in silence as they look through your book

Book Crit Re-enactments