Gender Stereotypes

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The year was 2081, and everyone was finally equal.

Kurt Vonnegut

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Our culture is evolving everyday; however, old traditions and images have become ingrained into society's eyes.

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http://eige.europa.eu/sites/default/files/imagefield_thumbs/GS-2.jpg

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Always #LikeAGirl

Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a h...

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Attacking Gender Stereotypes

Always challenges us to take action and make a change by breaking gender stereotypes. 

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"Who says I have to wear a tutu to be a ballerina?"

http://mediasavvygirls.com/wp-content/uploads/2014/03/Kids-ballet-class-gender-stereotypes_1000x750-660x495.jpg

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The power to change social definitions lies within our actions, behaviors, and mindset.

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Gender and sex can be viewed as two different concepts -- one’s sex being biological and one’s gender being a composite of stereotypes

O'Brien, Jodi. "Gender Identities and Socialization, Gender Roles on Television Shows, Gender Stereotypes." Gender and Society. London: Sage Publications, 2009. 358+. EBook. Web

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Gender stereotypes have become social definitions.

http://www.bearingnews.org/wp-content/uploads/2012/01/Gender-Stats1.jpg 

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Starting at the time of birth, humans begin formulating gender identities through their interactions and experiences. What would happen if the roles were reversed?

http://graphics8.nytimes.com/images/2012/12/23/sunday-review/23GRAY/23GRAY-articleLarge.jpg

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Children grow up believing they must conform to this mold because they are known as the accepted beliefs of society. 

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Influential Agents

Our culture's perception of gender is impacted by our families, peers, and the media.

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Research has found that gender stereotypes in Western society have remained fairly stable, even as roles have been changing.

O'Brien, Jodi. "Gender Identities and Socialization, Gender Roles on Television Shows, Gender Stereotypes." Gender and Society. London: Sage Publications, 2009. 358+. Ebook. Web

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Media has a huge influence over today’s generations.

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Old Spice | The Man Your Man Could Smell Like

We're not saying this body wash will make your man smell like a romantic millionaire jet fighter pilot, but we are insinuating it.

Old Spice is a prevailing culprit of using masculinity as a marketing stradegy. By claiming you must use their product to smell like a man, and if you don't you are somewhat less of a man, they are reinforcing gender stereotypes. 

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Ellen Sirot - Hand Model - Mr. Clean Magic Eraser commercial, P & G

Ellen Sirot, supermodel of hands stars as the "hand in" in this Mr. Clean commercial.

Mr. Clean commercials are known for showing middle-aged, stay-at-home mothers doing all the cleaning. This hints at the typical stereotype that women should be the caregivers.