Ringing in Austinâs Favorite Tradition: Chuyâs Christmas Parade
Blue Santa greets attendees as he rides by on his sleigh. Photo shot by Daniela Granados.
Written by Danielle Ransom, Jiayi Sun, Daniela Granados
The 29th annual Chuyâs Christmas Parade kicked off without a hitch Nov. 18 as Austinites lined the streets hours before the parade began.
Families filled the streets all the way from the Capitol on 15th St. down to Cesar Chavez and 1st, towing blankets and lawn chairs. Some even had carts carrying children with gifts.Â
For the Hays family, one of their favorite parts of the parade comes before the whole affair even starts. While dad usually arrived early to save the family a good spot, Christi Hay brought their daughter Ainsley a little closer to the 11 a.m. start time so that the 12-year-old could enjoy hot chocolate at bistro Caroline Restaurant before the parade started.Â
âThe hot chocolate warms you up so you can get a bit of warmth before the parade,â Ainsley said. The morning had a slight chill in the air and the sun was not out fully yet. The family picked out a prime spot near 7th St. that provided a clear view of the street and situated right in the middle of the paradeâs path.Â
The Hays have been coming to the parade for the last five years as a way to bring their family friends together as a lot of their family donât live in Austin. Today, two of Ainsleyâs friends joined the Hayâs family. They sat on a blanket as they waited for the procession to begin.Â
âWe like to bring friends especially ones that have never been and show them what itâs like and maybe theyâll want to join the tradition next time,â Christi Hays said. âIt always gets bigger.â
Another important lesson Christi hoped the event would impart to the kids was the essence of giving.
âItâs the best part of the parade. I always get chills when they sound the alarm. And, to see those trucks overflowing is an amazing feeling. Itâs just a little something we can give back.â
The Hays family chatting before the parade. Photo shot by Danielle Ransom
For Ainsley, the festival also helps serve underprivileged youth.
âThere are a lot of homeless people and most them are teenagers and kids,â Ainsley said. âWe want just want them to have fun.âÂ
Although no single data source has documented the number youths in Texas experiencing homelessness, a report published by Texas Appleseed, a public interest advocacy nonprofit, finds that over 111,000 Texas youths attending school are homeless.
Marcia Williams, the vice president of human resources at Chuyâs, estimated the parade collects about 30,000 to 40,000 toys every year, although that number can vary based on turnout. For Williams, who has been coming to the parade for over 24 years, her favorite part is when the giving starts.
âItâs really about the people of Austin and the children of Austin giving to others,â Williams said. âEvery year when the giving starts, thatâs when it really gets to me because you see these kids giving toys away and theyâre happy and we thank them and it's just really heartwarming.â
Kids giving toys during the parade. Photo shot by Danielle Ransom.
The biggest potential logistical nightmare organizers faced was making sure the festival was not happening the same weekend as a UT Football game. Traffic wouldâve been even more of a nightmare than it already was. On top that, the unpredictably of Texas weather can ruin the event if it's too hot or too cold.
âWe try to be really careful about the UT football schedule, the weather and everything going on around the city so that we can make sure people have easy access to downtown and can get down here to see the parade,â said Kianne Hilburn, a marketing manager at Chuyâs.
Today, itâs all hands on deck for Chuyâs workers who were buzzing around handling various tasks to ensure the event went off without any hitches. Every yearâs parade is usually planned a couple of months after the previous yearâs parade. So itâs essential for Chuyâs parade organizers to consider potential logistical nightmares and prepare accordingly.
The festival was going swimmingly with kids and adults alike indulging in the festive gathering. Fourth-grader Leo Soto, 8, and his younger sister Nicole, 8, were here with their friend Nina Lopez, 7, and their mother. The Soto kids and Nicole were busy playing around with each other during a slight lull in the procession before the final round of marchers.
â[It felt nice] because there are kids that donât have toys so they can play with toys,â Nicole Soto said. In the audio below, the three youngsters share what they gave below.Â
Link to audio:Â https://dsr013.podbean.com/mf/play/n6xzm6/Kids_2_interview.mp3
But the highlight of their day came when the floats made their debut, drifting gently down the street as kids stared in awe followed by patrons in Wonder Woman, Spiderman, and Harry Potter costumes. When asked what they would tell their classmates on Monday about the parade, they quickly gushed over their favorite costumes.
Coca-cola workers bring their iconic mascot down Congress Ave. during the parade. Photo shot by Daniela Granados.
âIâm gonna tell them I saw Spiderman, Harry Potter and those things that flew very high,â Leo Soto said.
Check the video here to see the lovely moments during the parade.Â
https://youtu.be/awdgUqjzG_4
The following link is a compilation of live tweeting from the parade.Â
View live tweeting during the event.
5 things you would only see in an Austin Christmas Parade
When it comes to the holidays, Austenites make no exception to the famous saying âKeep Austin Weird.â Chuyâs 29th Annual Christmas Parade made no exception to the slogan as Congress Avenue lined up with the unique participation of those who helped bring in the Christmas seasonâŠ
1. Not one, but TWO Santas showed up
Every year, the local restaurant partners with Austin Police Departmentâs Operation Blue Santa to collect toys for the disadvantaged youth of the city. APD sponsors the Blue Santa that rides on a blue float pulled by a police truck.
The official Chuyâs float carries a more traditional red and white Santa. Austinâs inclusivity is obvious as children yelled for both Santas.
Photo by: Daniela Granados
When you hear the clicks and clacks of lawn chairs hitting the streets, itâs not because theyâre handing out free lawn chairs or planning on stopping and sitting on them. Instead, the ladies of the North Hills Lawn Chair Brigade serenade parade attendees by using their chairs to create music.
4. An Imperial March is part of the procession
The Central Texas Squad of The Star Garrison, a Star Wars fan club, did not shy away from showing off their creative Star Wars costumes and float. With over 100 members expected to participate in the parade, 501st Legion was one of the most cheered organizations to march in the parade. Stormtroopers, Jedi Knights and even Darth Vader showed off some fighting moves including the different colored lightsabers. It didnât take the force to get the audience cheering and yelling for more.
5. Bag Pipes kicking off the parade
Music is always expected at parades. Marching bands, mariachis and even local artists perform some very festive Christmas tunes. But nothing matched up to the bagpipes that kicked off the commencement of the parade. Men in traditional Scottish attired marched to the beat of their bagpipes as they led the way for the elves carrying the opening banner.