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SEO importance to domain valuation

Why is this relevant to domain value? SEO and PPC campaigns have had a great impact on keywords. One of the hard value indicators of a domain’s value relies on whether the domain name will have high traffic because it contains a frequently used keyword. With the development of SEO, different types of keywords emerged. An organic keyword is used in search engine optimization to attract free traffic to a website. These keywords do not involve the exchange of money but reflect the representation of content: biking, for example. The most relevant hits for a search with that keyword will have biking in the web content. PPC keywords, in contrast, are bid on by advertisers as part of pay-per-click marketing campaigns. The keywords: road bike, may have been bid on by a company specializing in that product or that type of product and may lead to more ads.

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PPC keywords

This presents a unique opportunity for increasing the value of a domain. By analyzing what kinds of PPC keywords are bid on and how much traffic they receive, the value of the keyword in a domain name can be increased. Looking at the current demand and searching through advertisements’ landing pages to see how the PPC keyword is being used is part of the research that will lead to more securing more valuable domains. Conversely, SEO has clarified the field with the concept of organic keywords which are based on relevance. These words appear in the title tag of a website, webpage links (internal, navigational, etc.), site content, images, and the meta-description (the sneak peek of a webpage through small snippets of text). Also, organic keywords are tactfully structured on the site for maximum visibility. If a domain name reflects the words that show up in these areas, it will have more traffic and be more valuable. It has also been proven that keyword domains are incredibly powerful for SEOs, attracting significantly a higher number of users than brandable domain names (2).  Creating a landing page for a domain using organic keywords optimally will also increase the domain name’s value.

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PPC campaigns and SEO

The development of PPC campaigns and SEO has had a great impact on the hard and soft values on domains. The evolution of internet practices and user trends/behaviors are important to consider when valuing a domain or anticipating the value over time. Domain marketing and seeking buyers for different domains also heavily relies on these factors. With the tentative but steady growth of the domain trading industry and the addition of alternative extensions, there will doubtless be the emergence of new behaviors that will impact the