Fun Orthodontic Marketing Strategies
One would think that orthodontists don’t get to use any fun marketing strategies. There’s not an assumed market of competition between orthodontists, so why would they need to market their business? When someone needs their teeth repositioned, they’ll come in.
None of this is true, of course! Any type of business can benefit from marketing strategies-- especially orthodontists. People hate going to the dentist, so orthodontists need to make them want to come in. They need fun and interesting dental marketing ideas.
But how can they do that?
Get a Buzzy Booth Photobooth
A Buzzy Booth photo booth allows patients to take fun photos in the lobby. They can then share these directly to their social media accounts. This will direct other customers to the orthodontist. They’ll see how fun it is to take pictures on the orthodontist’s office, and they’ll want to do the same.
Stand Out on Social Media
Everyone wants their orthodontist to be professional. However, they also want to feel comfortable and free of judgment. By adding funny pictures, videos, or memes on the orthodontic clinic to one’s profile can put potential patients at ease. They’ll see the person fixing their teeth is cool and fun! This will make them want to come in.
An orthodontist would be remiss if they didn’t hand out exciting gifts after each appointment for orthodontic photo booth marketing. For kids, these gifts can be slap bracelets, stick hand toys, and so much more. For adults, it can be something as simple as a new toothbrush. It’s an unwritten rule that people like anything that comes to them free. What the actual gift is isn’t all that important.
Orthodontists can use this idea to their advantage by offering up gifts to people who refer friends or review their clinic. Buzzy Booth actually has an option in their photobooth to automatically send out texts asking for referrals or reviews. Best of all, the reviews can be analyzed before going public. This is a really simple way to stay up to date on marketing without putting in much effort.
The best thing an orthodontist can do for their business is be open to new ideas. Marketing strategies work based on the consumer. They should keep their eyes peeled for new opportunities for marketing. It’s best to start with a photobooth while they learn more about the marketing world.
So there you have it! Orthodontists can be fun and they can have fun with orthodontic marketing, too. They can post on social media, order a photo booth, give away presents, and keep an open ear for marketing ideas.
