C4Music_Parmalee

[c4music-parmalee]

Jan 30, 2014—Day 5

Great news! Today, Parmalee premiered the official lyric music video for their new single “Close Your Eyes” exclusively on radio.com. This new single is scheduled to impact Country radio on February 3. Before this, Parmalee used social media platforms to advertise and promote themselves, and had many concerts, tours, gigs featuring their more popular song, “Carolina.” Another great news is that we've got a rise on the number of follower on Twitter! Hopefully we will start seeing the number of followers go up even more!

[c4music-parmalee]

Feb 1, 2014—Day 7

Today is the last day of the first week. We finished our marketing plan, and Jenny took time to review and organize our thoughts onto a word document. Jenny also created the news release with the help of our members and submitted the work to Ryan.

We got our week 2 assignments and now it is the week for Instagram! Yes! We are ahead of the game because Jenny already created the Instagram page.

UPDATE:

We saw that our Facebook currently has 37 likes, and Twitter has 26 followers! This is great progress! We expect to continue managing our company in good conditions in week 2.

[c4music-parmalee]

Jan 31, 2014—Day 6

Today we had our official second group meeting, and the focus we had was our marketing plan for the next 25 days, and ways to further promote Parmalee.  Rakka, a member of our stream team. as well as Don, our A&R Manager, worked together on Parmalee’s current situation applying a SWOT analysis. Ivy and Zoe elaborated and made it clear to our label that the main goal of our campaign is to think of ways to market and promote Parmalee to as much people as possible. In order to reach our goal, Jenny and Aye brainstormed  strategic ways to reach a potential  target audience through social media channels.  We came down to the conclusion of incorporating two more social media channels, Instagram as well as Tumblr. We are hoping the use of the four channels, Facebook, Twitter, Instagram, and Tumblr will help reach our goal. 

[c4music-parmalee]

Jan 30, 2014—Day 5

Great news! Today, Parmalee premiered the official lyric music video for their new single “Close Your Eyes” exclusively on radio.com. This new single is scheduled to impact Country radio on February 3. Before this, Parmalee used social media platforms to advertise and promote themselves, and had many concerts, tours, gigs featuring their more popular song, “Carolina.” 

Another great news is that we've got a rise on the number of follower on Twitter! Hopefully we will start seeing the number of followers go up even more!

[c4music-parmalee]

Jan 29, 2014—Day 4

After the Twitter and Facebook pages were set up, we've had plenty of visitors that have given attention to Parmalee on Facebook. Thanks to our members, we all took turns posting and uploading our sites. Many visitors were new to Parmalee and liked our page. However on Twitter, there were still some difficulties we were facing because none of our team were users of Twitter. It took us a while getting used to the system but we think we will soon get the hang of it. C4 MUSIC looks forward to seeing more followers and likes. 

[c4music-parmalee]

Jan 28, 2014—Day 3

The C4 MUSIC logo has been finalized! Ivy, our Street team leader and some of her friends worked together to designing our logo. We had 7 other possible logos but finally came down to this one! 

[c4music-parmalee]

Jan 27, 2014—Day 2

After assigning roles, Ivy, the Street team leader, and Zoe, the CMO worked together to create our Facebook page: https://www.facebook.com/C4MusicParmalee

All members discussed how we each could attempt to manage the Facebook in order to appeal to more potential supporters and fans. 

We created a twitter page: https://twitter.com/c4music1 and aim to obtain more fans through Twitter as well.

[c4music-parmalee]

Jan 26, 2014—Day 1

A group of UCR Business 117 students are proud to announce the establishment of our record label-—C4 MUSIC on Jan 26th, 2014. For our very first meeting, our group met up at Starbucks and discussed who we should promote. After discussing and listening to several artists, we came down to the conclusion  to promote the country/rock band Parmalee.

Also, we are excited to announce that Jenny O was designated to be our label's CEO. The rest of us will put in our best efforts to help Jenny to achieve our goals of promoting not only our record label, but Parmalee as well.