The new 7-Series has arrived and … it is pretty much just what we’d expect from BMW, who have a very mature design language and, understandably, aren’t in the habit of making fundamental changes to their executive chariot. Well, not since the first Bangle-butt 7 of the early 2000s. What makes the new Bimmers interesting are the details. We know they’ll sport larger grilles, ever-more-sculpted flame surfacing, and ever-more technology. The question on my mind is: Does the car appear dynamic? Is it properly sporting? Does it move the bar forward, even if only incrementally? To answer this question, let’s take a close look at the 2016 750Li.
There is a very subtle black panel between the kidneys. It visually links the headlamps across the front graphic. But it is so understated that it looks more like a mismatched panel than an intentional design. Very odd.
The 7 joins other recent BMWs whose headlamps touch the chrome grille surround. Like several other elements, this works to emphasize width and reduce visual height. The clusters themselves are ornate and bring a more architectural interpretation of the old ‘angel eyes’ quad circles.
Clamshell hood cut is very well integrated within the convex section above the main side chamfer and below the hood surface’s outer edge.
This hockey-stick graphic gives the fender vent a more integrated sense than the small rectangles seen on so many other designs. It also aligns, in this version, with the chrome strips at the front and rear bumpers, emphasizing the length of the car and providing the ultimate luxury queue: more chrome!
This subtle but strong flared surface above the rear wheel opening (similar to the 3 series) bulges out and up enough to overtake the main side rib completely, just behind the centerline of the rear wheel. In a car that is overall quite conservatively designed, this surface complexity may be the boldest design element on the entire 7.
Beautiful, large wheels convey both sportiness and elegance, fitting the expected personality of the largest BMW to a tee.
The c-pillar is fast, appropriately wide and meets the high rear deck in an elegant and sporty manner.
On this M-sport version, the lower valance is blacked-out. Combined with quad exhaust, the fat rear tires and planted stance, the 7 conveys an overtly sporty presence here.
Taillights strike a perfect balance between simplicity of form and complexity of detail, again conveying the technical and premium values we expect of this car.
The side rib fades out, the rear fender flares up, conveying power, and creating a smoother surface ahead of the taillights.
Long rear doors on the long wheelbase version express the elegant and roomy accommodations awaiting passengers.
This subtle crease keeps the surface muscular, emphasizes the long and low proportions of the car, and helps connect the fender lip to the taillights.
The front fender vent is so well integrated – the leading edge matches the fender lip, meets the lower valance cleanly and is comfortable spaced ahead of front door. This element could only work on a RWD design with a generous axel-to-dash ratio.
The headlamps touch the grille surround.
Lots of brightwork, including dual chrome strips in the lower grilles. Feels a little fussy.
The fender vent again. Beautifully detailed in all respects. Here we see the curved top and sharply sloping rear, and the mix of convex and concave surfaces.
Unlike so many clamshell hood cuts, BMW generally makes an effort to minimize the degree of visibility. This allows our eyes to be drawn to the sculpting, not the cutline.
This rib on the c-pillar (also seen on the current previous 7) seems unnecessary. It isn’t horrible but I’d love to see the car without it.
The 7-series is a long car. The broad, flat bumpers emphasize this. To my eyes, this is the least interesting and most mundane part of the design. The M-sport version gets a different bumper and is far better for it.
Design Review: 2016 BMW 7-series The new 7-Series has arrived and ... it is pretty much just what we'd expect from BMW, who have a very mature design language and, understandably, aren't in the habit of making fundamental changes to their executive chariot.