Right. Right. Boundless human curiosity will be the ultimate end to all, someday.
This is for you, @pues, don't be upset by an answer nobody but you asked for.
Many of the viral 'food hacks' which you see now in places like Tiktok and especially on Facebook are fetish videos. This fetish is commonly referred to as "sploshing."
Beyond this point will be discussion of fetishistic content and messy/gross-out food play. If you are easily disgusted by either, I suggest you scroll away or skip to the TLDR at the very end of the post. This is going to be a lengthy one.
Now this is by NO means a kink I am into, but I can share a basic run down of this kink, as well as where most of this media is sourced from.
Sploshing is a form of wet and messy play involving food. Typically this food is of the creamy and spreadable sorts such as icing, whipped cream, or syrup; this does not limit sploshing exclusively to these foods, though. Sploshing is a form of food play which can be likened to the cake sitting fetish. Having sex while sploshing is not necessary, and clothes are again optional to the splosher and sploshee's preferences. For many, it is also a play which focuses on the textures of these foods, hence why ground meats, canned soups, macaroni and cheese, peanut butter/jelly, and batter concoctions are so commonly used together in clashing culinary abominations. Not to mention the phallic acts of cramming as much stick form butter and whole carrots into a chicken as possible, or shoving cheese sticks through holes carved into sandwiches... Or the infamous corndog video.
When you see a camera ready, mid-30's (usually white)woman in expensive athleisure and a fresh manicure playing with food in unholy ways and making inappropriate noises as a man all too eagerly films in the background, congratulations! You've found fetish content. These women make "food hacks" that involve the barehanded handling of meat, the spreading and mess making of ingredients on countertops, or pouring various foods with the texture of slop into pie crusts and casserole dishes all for the sake of views and engagement from individuals with a niche fetish... Only for it to blow up unintentionally when the normal masses find it and react with appropriate disgust.
It's possible that with Jason Derulo's recent dive into making sweets with his own 'recipes' may also be him entering this subject of content, knowingly or not.
Even more interestingly, many of these videos are often the product of one man, and one man alone. Mr. Rick Lax, a professional magician(yes, I know it sounds ridiculous) who has become a very powerful presence in the realm of Facebook pages. Now I cannot say it is him behind the camera on every video, but he is almost solely responsible for posting these productions to his pages as the content is made by people on his close circle of creators. His content is often stolen and put on sites like Tiktok and Twitter for the shock and awe of it. Rick Lax's content has disclaimers on Facebook that his content is scripted, created for entertainment, or is a "PARODY FOOD HACK." These disclaimers are of course removed when reposted by others onto Tiktok or Twitter.
Other common content upon his pages are newlyweds playing sexy pranks on each other or doing kind things for elderly people, or protecting white women from harassment from construction workers and other blue collar employees, often cast as PoC to appeal to Facebook's highly conservative user base. Now, Mr. Lax claims this content is for entertainment purposes, and while he is not a foodie or food expert, he objects to calling the recipes in his content 'gross.' His pages are claimed to be for family friendly fun with food and nothing more, but with the heavily produced content and the amount of care and detail that goes into the actors, the food, and the inappropriate dialogue, it's hard to see it as anything but charged with sexual undertones for a niche fetish. Whatever the case, it's a successful content farm with his pages amassing a total of over 14 million followers.
Ultimately, the level of sexual content present in these videos lies within the eyes of the beholder and those who are aware of what content they are consuming on the internet. Personally I find it a fascinating rabbit hole of human sexuality through kink and content farming, considering near all of the high production content you see of this type is the result of one man alone behind the scenes. For others, these videos may either disgust or scratch a particular sexual itch, with little ground in between.
TLDR; It's food porn. It's gross-out and messy play food porn without direct sex, and most, if not nearly all of it is made and produced by a man on Facebook named Rick Lax.
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