EVERYONE IS TALKING ABOUT THE BLCKLST
I wanted to remain unbiased — perhaps the antithesis of an editorial, but nonetheless my desire. However, as with any piece of writing, opinion creeps in and your voice either for or against your subject shows its true colors. Maybe this happens here, maybe not.
Let’s discuss, “THE BLACK LIST.”
Unless you’re a screenwriter living in a remote rock valley on Tatooine, you’ve been to theblcklst.com. Scour any industry forum — writers, readers, pros and amateurs alike are slinging insults and praise towards its creators. A triumph of social technology abounding in opportunity versus villainous, carrot-dangling, snake oil looking to drain your pocketbooks. In short, it’s got everyone talking.
Before I launch into my attempt at weighing what this website provides, I’ll disclose that I have patronized its services. I hosted one script for one month, and purchased one review. Yes, I know the suggested retail consumption is to purchase three reviews but I did not want to spend nearly two-hundred dollars on a trial run. I’ll leave my own personal experience at the end for not wanting to puff the bulk of this piece with one example of one submission.
Let’s keep it simple…
PROS. It’s a service that actually supports the discovery and advertisement of unknown, unproduced screenplays from writers across the globe. This means that if you’ve got a great script and zero industry connections, you can get noticed. Something in Hollywood that actually puts talent first. Second, a service that aids both writers and producers and/or studio execs. Producers are inundated with terrible scripts – so many bad scripts that they have to hire readers to wade through the sea of mediocrity and garbage to find something worthy of time. Have whatever opinion you will about the value of Hollywood royalty, but nobody likes to read a bad script. The Black List puts the best scripts into a list, making them easily accessible across any device connected to the internet. That’s everything, everywhere. Genius.
The web design is stellar – excellent branding, excellent execution. Heathcare.gov should have hired the design team behind The Black List. It’s beautiful.
The Black List is built by people who understand this business. Anybody can offer paid services to read scripts. The Black List finds readers – real Hollywood readers – to review the material. I’m unsure as to what their payscale is, but based on the transparency of their business practices thus far I could probably find out.
Which brings me to my next point…customer service. Healthcare.gov should hire the customer service team behind The Black List. They stand true to their word and are always willing to listen. As mentioned above, screenwriting forums are ruthless in anonymity. Franklin Leonard, the service creator, offers full and complete disclosure, as no one other than Franklin Leonard. Sure, everyone loves [Mystery Executive], but Leonard candidly addresses praise and criticism personally. Unless there are a handful of Franklin Leonards, he’s not hiding behind the snark of an anonymous Twitter handle.
Lastly, you get SOMETHING in return. Most competitions offer “you didn’t win” boilerplate emails five months after you’ve paid the entry-fee. This doesn’t help you refine your script. Granted, a competition and a screenwriting service are two different things. Know what you’re getting yourself into.
Oh, wait, that’s important. Dang.
Most aspiring writers are not at the top of the financial food chain. They know this. Everyone knows this. However, having a ton of money will give you a leg up on the competition. You can feed the machine as much as possible until you get that one reader that will like your script. Money is money. No matter the industry, the more you have, the better your chances. It’s the sad truth and The Black List can’t escape this.
The greatest downfall is the prospect that the popularity of The Black List will create an exclusive pay-to-play marketplace for writers. Meaning, let’s say the industry starts to exclusively rely on sourcing new material from The Black List (doubtful, but it has proven VERY popular). This means unless you have the finances to freely pour into the service, your script has no chance of being discovered. This then creates another hurdle to jump in order to land that golden script deal. Flawed logic, but a concern.
Some people like to get on their soapbox and say that if you were serious about your craft, you’d spend every dollar to your name on opportunities. I flat out disagree. You have to support yourself. Life in Hollywood is hard, you don’t need to live on the streets just to write a good script. Sure, money well-invested is smart – but don’t live beyond your means. This writing career thing is a marathon, burn out early and you’ll be both broke and unhappy.
Other people claim any service that accepts money to dispel advice is a scam. Well, no, it’s not necessarily a scam. It’s a business. It’s capitalism. It’s how the world turns and people get rich. Every day you partake in this game. Need you really blame entrepreneurs for corning a new market?
In short – there are good financial investment opportunities for writers. Do your research. Learn about your options and invest wisely. In the end, everything costs money. The Black List is transparent in how they run their business – in the working world, this is a clear sign of honesty and good industry ethics.
So…my experience. I chose to submit a mid-budget (commercial, IMHO) action/thriller. It was rated OK. Not great, not terrible. Pretty much as I expected. (Which is key – 90% of the time we know what’s “wrong” with our scripts and are simply hoping somebody likes them enough to look past their faults. Is a review pointing out those weaknesses really that much of a surprise? Time to look inward, stop whining, and fix what we know is wrong.) However, after digesting the contents of the one-page review I did feel the reader skimmed the material. I know the site’s customer service is adamant about advocating feedback – offering free reviews for anyone who feels the reader didn’t take the adequate amount of time. This is top-notch. I didn’t reach out to request a “re-review” because the reader did point out one flaw that I had never considered. This in-turn spawned a rewrite, which made my script better. Even though it did nothing for the success of the script in the market, I believe it was money well spent and didn’t raise issue. If you’re interested in reading the script that I hosted, feel free to contact me – open to thoughts of all shapes and sizes. I can be found at cdgoss.com.