I’m Still Here - A comment on media culture and perception 14 years later
I know I'm not the first person to make a connection between this 'Still Here' hat that Taylor wore last year and Joaquin Phoenix's 2010 mockumentary "I'm Still Here", but having now actually seen it, I can't not pick it up and comment on just how relevant this still is and how much it mirrors Taylor's experience and relationship with the media, especially as she herself described it during the reputation era. And seeing as this film is largely perceived as having flopped and fell on deaf ears, because the general public didn't get the commentary that was being made, I think it deserves a closer look and deep dive, even if it's 14 years later. I will be using the comments from a great article by Hanne Hermens, published in 2020 in diggit magazine (available here).
What is 'I'm Still Here'?
Back in 2008, actor Joaquin Phoenix announced his retirement from acting and proceeded to seemingly pursue a career as a rapper/ hip hop musician with limited levels of talent or success on that front. A lot of people thought it was a joke at first, but as the months went on and Phoenix descended into a scruffy, unstable version of himself, the majority of people seemed to buy into it and assumed that he'd just lost the plot. I was only 19 and living in Australia at the time, but I remember the media frenzy around this 'unhinged basket case' of a once famous actor when he'd apparently become something that was fair game for public mockery. Only a full 18 months after assuming this deranged public persona, did Phoenix reveal that it was in fact all performance art and his experience of the media and public engagement with his curated persona, a purposeful media scandal, was the subject of his non-fiction film. Somewhat not surprisingly, people didn't like being the butt of the joke and the film was perceived with a wave of outrage, people were calling him a liar, a con artist, and many other things. But just because the audience largely didn't like his way of holding a mirror up to celebrity and media culture, the question remains: Was this an elaborate hoax or was Joaquin Pheonix on to something with this portrayal?
It was certainly a big investment in a social experiment of how the media and public would react to a celebrity seemingly losing it and descending into chaos. And it did take a toll on Phoenix's mental health to be so publicly mocked, even though he'd curated this character and subsequent media storm intentionally. It does pose the question: Did he lie to everyone or did the media and public decide what his story was going to be because he dared to step out of his mold?
Hanne Hermens introduces the concept of narrativity in her article, a question of identity and authenticity when it comes to public figures and how they are portrayed in the media:
Personally, I think this film is a true masterpiece and just went completely over people's heads with the point it was trying to make. It was a very needed critique of celebrity media culture, and bear in mind this was 2010 when we barely had social media (!), it is so much more true and relevant today. And the bigger the celebrity, the more true it is. We create narratives and boxes for them that become truth, and don't you dare step out of it or you will be publicly humiliated... which brings me to our biggest current celebrity: Taylor Swift™
Taylor's relationship with the media goes as far back as her career is long, but has really taken a turn during her 1989 era, resulting in her her self-perceived cancellation in 2016 and her 'rise from the ashes' reputation era, which was very heavily styled around media narratives and it was the first time that she actually released music hitting back at the industry and media landscape. And, in particular, something that really reminded me of the points made above in the film and article, is the reputation prologue (the only words she ever said about this otherwise commentless album):
Like Hermens suggests, Taylor acknowledges the way the media narratives create truth for a celebrity in the eyes of the public. And she is making it very clear that she is the curator of her own narrative by 'what she choses to show us'. Something she also heavily emphasized in her 2023 TIME Person of the Year interview. So much so, that the article literally starts with "Taylor Swift is telling me a story..." and ends with the journalist wondering if everything he just heard and subsequently wrote about, was laid out for him to perceive in a certain favourable narrative. Maybe he felt tricked in a similar way to the public reacting to Phoenix's mockumentary, realising they were part of the game. But she does it in such a remarkable way that you can't help but play your part. Trust the greatest storyteller of our generation to beat the media at their own game. She has years of experience. But I think she's about done with this circus.
Reality or.... the manuscript?
If you are offended by the suggestion that Taylor Swift's public image is entirely curated and has very little to nothing to do with her real person, then please stop reading now. I think it is not too much of a reach to assume that at the very least, the majority of this larger than life persona she has become, is fake. If the songs on TTPD haven't given you that impression, you really aren't listening. In a way, her career so far has been an 18 year run of a show where she is the main character ("The years passed like scenes of a show"). And haven't the last 12 or so months given performance art vibes?? The Mayhem with Matty? The High School musical romance with Travis? The freakin Super Bowl?? Maybe I'm just too grossed out by it all, but it seems more fake and over the top than usual. And funny how most of the people she's hung out with during those months are all actors...
Relax, I'm not saying that she will pull the rug tomorrow and make all her little fans look like fools for believing in this show (although it would be funny...). But I think after all these years, it would be her prerogative to stop playing their game. Stop being a circus animal, or a toy in a box. The Tortured Poets songs are a warning (she said so herself in her summation poem) that, just like when Joaquin Phoenix pulled the curtain on his elaborate trick, many people aren't going to like what's coming. But I truly hope that this time, the message will not be so lost on people. Yes, we are all part of the problem. Our intrinsic nosiness and tendency to make celebrities into characters, remove their humanity and believe pictures in magazines more than their own words or art. We think we know someone, but the truth is, that we only know the version of them they have chosen to show us.
If we should be so lucky to meet the true Taylor some day soon, I for one, am excited to meet her.
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