Chaya Cooper

Chaya Cooper is a Fashion Tech Entrepreneur at the intersection of AI, Cognitive Science and Retail, an Inadvertent Full Stack Developer, a sometime Artist and life-long New Yorker  |  www.chayacooper.com  |  www.click2fit.com  

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Nothing like a good 'Before' and 'After' 😎 #beforeandafter #citylife #windowwasher #letthelightin (at Chelsea, Manhattan)

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Be a Lady They Said from Paul McLean on Vimeo.

Girls. Girls. Girls. Magazine girlsgirlsgirlsmag.com

"Be a Lady They Said"

Words: Camille Rainville Narrator: Cynthia Nixon Director: Paul McLean paul-mclean.com Music: Louis Souyave @ OPM.london Post: Mini Content mini-content.com Producer: Claire Rothstein claire-rothstein.com

Special thanks to Alicia Lombardini alicialombardini.com/ and Luke Glover lukeglover.co.uk/

#bringingbackthewoman #girlsgirlsgirlsmag #bealady

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Future of Transactions: Know your Consumer from The Village on Vimeo.

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Coming Soon: Courageous Conversations with Rev. Dr. William J. Barber II from SVNIC on Vimeo.

Rev. Dr. William J. Barber II was interviewed by MaryAnne Howland during Social Venture Network's Courageous Conversations series at Business for the Greatest Good: SVN's 30th Anniversary Conference & Gala (December 8, 2017).

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Nothing like getting a dose of #inspiration with your haircut 😊 Autograph your work with excellence #reflectionsofyou

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Rhiza Customer Testimonial: Gamut. Smart Media from Cox. from Rhiza Labs on Vimeo.

Rhiza Customer Testimonial from Rachel DiCola - Senior Director of Research & Consumer Insights at Gamut.

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Geeking out in style during the #solareclipse 😎 #NYCrooftops #relatedlife (at Chelsea, Manhattan)

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Andrea Matwyshyn, Northeastern University; Vivek Wadhwa, Carnegie Mellon; and Chaya Cooper, Click2Fit, discuss discrimination and sexism in tech as Silicon Valley reels from a memo from a Google employee on diversity.

Honored to have been on CNBC's Power Lunch yesterday talking diversity in tech, gender bias and the notorious Google memo, with Vivek Wadhwa, Prof. of Engineering at Carnegie Mellon and Andrea Matwyshyn, Prof. of Computer Science at Northeastern University and co-director of the law school’s Center for Law, Innovation, and Creativity.

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Boys and their toys 😊 #sundayfunday (at Intrepid Sea, Air & Space Museum)

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We're all guilty of looking, but this entryway was so charming that I couldn't help snapping a pic, and then apologizing and becoming fast friends with it's lovely owner😊 #WhoarethePeopleinYourNeighborhood? #summerinthecity #bewitchinghour #Chelsea #NYC #doors (at Chelsea, Manhattan)

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A special shout-out to the​ #76precinct for making the #loveparade feel even more #magical 😍 #danceparty #loveparadenyc #NYPD (at Union Square Park)

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When you suddenly realize mid-meeting that you match the furniture #toocolorcoordinated #blendingin

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Being an ally at work means priming yourself to spot this form of oversight

The board of one of my favorite clients, and company as a whole, is made up of warm, sweet, brilliant, and highly aware people. They all just happen to be white.

Great piece by @kelliemwagner on how to be better allies at work

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If you're old enough to remember playing Exterminator or Fireman, you'll get a serious kick out of this ad for Time-Out games, circa 1980 😊

[entmagazine]

The lingerie company @wearlively crafted its entire brand around its customers. Founder and CEO Michelle Cordeiro Grant spent five years at Victoria’s Secret, overseeing the underwear behemoth’s digital merchandising strategy for its core lingerie lines. “At Victoria’s Secret, everything feels very focused around how males are really viewing women,” Grant says. “Lively is about creating something that’s made by women for women, really thinking about how a woman is going to feel in it and what that product does for her mindset in terms of confidence and power and comfort.” After raising $1.5 million in funding ahead of Lively’s April launch, Grant found more than 50 women – not supermodels – based on their passion and aesthetics as seen on their Instagram accounts and enlisted them as ambassadors of the brand’s designs, which are a hybrid of activewear, swimwear and traditional lingerie. A refer-a-friend email campaign could earn ambassadors purchasing credit if they mentioned the brand or linked to Lively’s website. The email-collection campaign was so successful, it exceeded its three-week goal by more than 400 percent in just 48 hours and crashed Lively’s site. The brand is now enjoying double-digit sales growth every month. (📝: Adam Elder 📷: @pieterhenket) (@entmagazine Dec 2016, page 36) via Instagram http://ift.tt/2hOQSLN

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Consumers have more information at their fingertips than ever. E-commerce has changed how people shop. And yet many industry traditions have remained – like, say, fashion’s longstanding insistence that brands create four collections a year. But even the most deeply embedded rules are starting to crack. @tanyataylor is one of the changemakers: She’s a fashion designer who remade her schedule to focus on just two strong collections a year – which in turn will spend more time on the retail floor, rather than being relegated to the sale section to make room for an impending precollection. Taylor tells us how she bucked expectations – and why it worked out.

Q: You launched in 2012 with two collections a year and in 2015 expanded to four: resort and prefall in addition to spring and fall. But this year, you canceled resort. Why?

A: When we expanded, I immediately noticed the pressure the extra collections put on our very small team without ever really producing a valuable outcome. This summer, we were working on resort 2017, and I just didn’t feel inspired. What if I could take my energy and put it toward something I really did care about? So I told our team we were canceling the collection – which is a weird conversation to have about something you’re already working on! They thought something was wrong, but I was like, “No, this is a good thing.” It was a great reset.

Q: You recently ditched runway shows in favor of presentations [where models stand stationary as editors and buyers move about the full collection]. What was behind that decision? A: When we launched, we started with presentations. It felt really right for us. But there’s a natural progression where you think runway is what you do when you grow – and so we did runway. And I missed being out on the floor, talking to editors and getting immediate feedback. Reverting to presentations, everyone kind of looks at you wondering why you would go back to where you started. But when we returned to presentations for 2016, our sales almost doubled. It’s what made sense for us, and that’s how we have to keep moving forward. (📝: Stephanie Schomer 📷: @tanyataylor) (@entmagazine Dec 2016, page 39) via Instagram http://ift.tt/2hGgcUe

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Simon Sinek: Why Leaders Eat Last from 99U on Vimeo.

In this in-depth talk, ethnographer and leadership expert Simon Sinek reveals the hidden dynamics that inspire leadership and trust. In biological terms, leaders get the first pick of food and other spoils, but at a cost. When danger is present, the group expects the leader to mitigate all threats even at the expense of their personal well-being. Understanding this deep-seated expectation is the key difference between someone who is just an “authority” versus a true “leader.”

For more on this topic, check out Sinek’s latest book Leaders Eat Last: Why Some Teams Pull Together and Others Don’t now available for pre-order.

About Simon Sinek

A trained ethnographer and the author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has held a life-long curiosity for why people and organizations do the things they do. Studying the leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, he discovered the formula that explains how they do it.

Sinek’s amazingly simple idea, The Golden Circle, is grounded in the biology of human decision-making and is changing how leaders and companies think and act.

His innovative views on business and leadership have earned him invitations to meet with an array of leaders and organizations, including Microsoft, Dell, SAP, Intel, Chanel, Members of the United States Congress, and the Ambassadors of Bahrain and Iraq.

Sinek recently became an adjunct staff member of the RAND Corporation, one of the most highly regarded think tanks in the world. He also works with the non-profit Education for Employment Foundation to help create opportunities for young men and women in the Middle East region. He lives in New York, where he teaches graduate level strategic communications at Columbia University.