Promotion and Marketing of Video Games

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Magazine Production Work

Here is a selection of magazine work produced by GCSE Media Studies students at Chew Valley School after an exclusive interview and photoshoot with Game of Thrones star Maisie Williams in 2013.

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GTA V Promotional Material

For your case study, here is a screenshot of the website (click for link - it's a big site): 

Click here for the iconic front cover / poster art. 

Here is a playlist of trailers including the launch trailer, official trailer, and gameplay video: 

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Red Dead Redemption Promotional Material

For your case study, here is a screenshot of the website (click for link):

And here is a playlist of some of the trailers, including the launch trailer, the launch trailer for the Undead Nightmare post-release DLC pack, and a series of character and gameplay trailers:

Don't forget there is much more detail on this Prezi: 

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Angry Birds Go! promotional material

For your case study, here is a screenshot of the Angry Birds Go! website (click for link): 

And here is a playlist featuring the live action trailer, cinematic trailer, gameplay trailer and two TV commercials showing synergy (one with Hasbro Telepods, the other with Hasbro's Jenga game): 

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Call of Duty: Black Ops II promotional material

For your case study, here is a screenshot of the Black Ops II website: 

And here is a YouTube playlist featuring the gameplay, live action, and documentary trailers: 

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Just Dance 4 - promotional material

For your Just Dance 4 case study, here is a screenshot of the website: 

Click the pic for the link. 

And here is a playlist featuring the launch trailer, the Justin Bieber "surprise" video, TV advert and the Justin Bieber competition launch video:

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GTA V posters and artwork 

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Revision Presentation

Here is the presentation which structures the revision programme for the promotion and marketing of video games. Use it! 

Video Games Revision Web Version

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Revision Quiz

Test yourself using this revision quiz. The answers are at the end! 

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Revising your case studies: what can you remember about the video game campaigns you have studied? Make sure you can fill in the blanks for each of the five campaigns: 

Just Dance 4

Red Dead Redemption

Angry Birds Go!

Call of Duty: Black Ops II

GTA

If you don't know what to put in a box...find out! 

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Do you know your key media terminology for the GCSE exam? Define the terms in this table, then give examples of how they apply to video game marketing campaigns that you have studied. 

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Structuring a marketing campaign - what marketing strategies would you use at each stage of the campaign? 

What examples do you know from existing video game marketing campaigns that you could use? 

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Halo 4 'Capture the Poster' outdoor campaign - Pioneering Out-of-Home

For the launch of Halo 4, Microsoft Australia created an interactive campaign ‘Capture the Poster’ which encouraged the Xbox online [...]

Really interesting approach to interactive real-world marketing for Halo 4. Posters included hidden TapIt codes - if fans were the first to find a poster and snap it on their mobile device, they won that poster which was mailed to them as a prize. 

Watch the video: 

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Video Game Trailers and Promo playlist

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Flappy Bird and a Growth Mindset

The GCSE set topic for Media Studies this year – the promotion and marketing of video games – has…

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How to create more involving videogames (Wired UK)

Weak storyline can ruin great gameplay, but a ripping yarn can pull you in. Californian game designer Austin Grossman, 44, draws on 20 years of game-writing experience on titles such as Tomb Raider: Legend to share his tips for developing your video-game story

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Angry Birds Go! review

Can Rovio's feathery franchise successfully handle a new genre and a switch to free-to-play gaming? By Stuart Dredge