Covid-19 Changed Everything for Everyone- The Impact on Specialized Passenger Transportation
The Covid-19 Pandemic changed everything for us as a society. From March of 2020 through the summer of last year, those of us in the passenger transportation industry were still dealing with the fall-out and continuing effects. Now that most of the media, government agencies, schools, churches, and potential clients can agree that the "Health Crisis" is pretty much done, we're all left with the clean-up afterwards and a whole new set of delivery issues we could have never imagined.
In this article I will be speaking to how the Specialized Transportation Industry has changed and how you the consumer has been impacted on three fronts, price, quality and access.
Price
Regularly, I hear from prospective clients how drastically the pricing has increased. It absolutely has! When you combine an almost complete economic shutdown for approximately 18 months, rising fuel prices, rising maintenance costs, insurance and then the decrease in qualified individuals to perform the services, your costs of doing business increase. Many of our friends in the industry decided to close their doors creating a supply and demand issue for you, the client. So, when will pricing even out or decrease? It most likely won't. Many of the multinational transportation network companies have encountered the same cost issues as well, they have addressed many of their pricing issues through decreasing contractor pay to offer enticing rider discounts. That strategy though, has created an issue with many once satisfied contract drivers turning to other opportunities and abandoning rideshare services, leading to longer customer wait times and escalating fairs due to again, supply and demand. All of us in some aspects of life are still feeling the increasing economic pressures of what once began as a "Health Crisis" and now has morphed into a full-blown economical issue.
Quality
Quality of service has become the elephant in the room since Covid started, but it actually has been declining for several years. When I first embarked on a career in this industry 30 years ago, all of us on the driver roster were in competition with each other to be the best, make the great tips and have the best customers requesting us! As the passenger transportation industry transitioned upon the rise of the network transportation companies (Uber/Lyft, and others) clients opted for immediate gratification Vs. plan ahead. Customers started dictating the level and quality of services to be provided. They became willing to sacrifice dealing with someone they know, like and trust for a quick ride. Many seasoned drivers, transitioned from luxury transportation to being a contractor driving their own car and working their own hours. Their focus was on volume Vs. what they had learned as chauffeurs about the quality. As seasoned veteran chauffeurs left to pursue transportation network positions, many of the larger limousine companies were forced into hiring quickly and bringing on staff with limited or no experience or training. Customers started learning bad habits from the transportation network experience that led to a decrease in tipping and a lack of incentive for chauffeurs.
Fast forward to today, due to a labor shortage, tight margins and escalating operational costs, Specialized Transportation has struggled to recruit and retain qualified, motivated candidates and have decreased what in previous years they would have spent training a consummate professional to just getting them on the road with the basics. The larger the company, the bigger the issue. Also, since the Covid-19 lockdowns, there's an overall disconnect between service providers and customers. The customers seem to have higher expectations of zero tolerance for human error, a lack of decorum associated with luxury transportation, and a social disconnect civility. The service providers have become frustrated with the disrespectful treatment by some customers and themselves have become less tolerant or accommodating to their needs.
The good news is, smaller organizations are still recruiting, still encouraging traditional values and succeeding in delivering an excellent product to the customer. I say this because, as a smaller organization and preferring to work with smaller organizations, the ownership of these companies have chosen to take a more active role in delivering the traditional product that their client base has come to know, like and trust. These companies are biting the bullet, demanding excellence from their staff, and are ensuring that luxury transportation continues to be a valued option for clients with specific transportation needs.
Access
Clients looking for qualified transportation providers need to plan ahead. Where in the past, quite often you could call the morning of a great night on the town and reserve a great vehicle, now with decreased fleets and manpower planning ahead is the best option to ensure you get the biggest bang for your buck. It's anyone's guess as to how long it will take for the specialized transportation industry to rebound to pre-pandemic volume. Again, as I have referred to in my past blogs, establish a relationship with a vendor and stick with it as long as they maintain the quality you desire.







