ClickHail | Storiale Consulting Group

World Class Digital Marketing, SEO, & Website Project Management

[clickhail-blog]

What Should Be Included in a Website Audit?

One of the most comprehensive articles on website seo audits and what to include for a complete heuristic evaluation.

The entire article can be seen on my site, but here is a brief explanation, bullet point review of the necessary elements that can be broken down.

“This question comes up often when new webmasters or small business owners are curious about ways to improve their site.

I have provided this answer or answers similar to this on social media outlets and it has received some private thumbs up and even inquiries from small business owners.

Not every strategy that CAN be done is represented here, but this is an excellent start that should provide an outline or guide with 6-12 months of SEO work to complete.  The Website Audit can be done in about 20-50 hours.

SEO Audit Essentials:

Website structure

Content

Speed

Popularity

Competitor Analysis

Website Structure Includes: (but not limited to)

Title Tags

Meta Descriptions

H1 Tags

H2 Tags

URLs

404s (and other errors)

Canonicals

Internal Links

Page Content

Image Names

ALT Tags

Image Size

And much more.

Schema

Schema is a structured data markup that is supported by major search engines.

Structured – A preset way to name and categorize data on a page that is accepted as universal.

Data – The information you have available about the page, product, service or site.

Markup – A particular way to format the information.

Read the full article here - I promise, it will be worth it.

https://www.clickhail.com/what-should-be-included-in-a-website-audit/

[clickhail-blog]

Should I Change My SEO for Duck Duck Go?

April 18, 2019

SEO Questions & Answers

Your boss, manager, marketing director or other stakeholders may ask this question in a meeting.  It is important to understand the reality of SEARCH in 2019-2012.  

The full answer is on my site and when you read it (2 min read), you’ll have the answer you’re looking for without a doubt.  

It is a matter of MATH.  Do you know what percentage of people use Duck Duck Go?  Are you aware of the type of person that uses Duck Duck Go?  These are important factors when considering how to optimize your site.

“There is nothing you can do for any search directory or engine that is as stringent as Google qualifications. It is more than likely that trying to change something to qualify for other engines damages the reputation, authority, and trust that Google requires.”

Read the entire article and get the answer before you are asked the question:  https://www.clickhail.com/should-i-change-my-seo-for-duck-duck-go/

[clickhail-blog]

How To Convince a Webmaster to Delete a Backlink?

Perhaps you purchased a backlink in the past and want to clean up your backlink profile or someone posted a link on a “spammy” looking site.

Perhaps you received notification through search engine console that you now have a manual penalty.  It can be a scary time, especially when your traffic and revenue is dropping.

How do you compel a site owner or webmaster to remove a backlink from their site?

Read all about it - I successfully released a manual penalty from a company’s site that made $200million dollars per year.  We got it done in 2 months.  Find out how...

https://www.clickhail.com/how-to-convince-a-webmaster-to-delete-a-backlink/

[clickhail-blog]

What is an Average Click-Through Rate (CTR)?

Well, it depends on the type of page, site, landing page... 

Multi-Variant Product Pages: I have seen as high as 60%.

Variant Pages (very specific product page): I have seen as high as 90%.

Category pages typically 2%-20% depending on ranking.

Brand Pages: You won’t rank as high as the actual brand site, but these can range from 0.5% to 20% CTR.

Brand + Category Pages (Nike men’s running shoes): 2%-15%

Find out more specifics by reading the entire article.   19 years of SEO experience, content marketing, usability and website project management will help you understand your site, your visitor behavior and what is normal for an e-commerce website. 

https://www.clickhail.com/what-is-an-average-click-through-rate-ctr/

[clickhail-blog]

What To Do When My Website Ranking Drops?

Was there an Algorithm Update?

Exactly what changes occurred on YOUR site?

Did your competition also move in the rankings?  Up?  Down?  

Are the Search Engine Results Pages (SERPS) completely different or... 

Sometimes accurate identification of an algorithm change takes days or weeks for experienced SEOs to reverse engineer.

Find out more by visiting ClickHail.  

https://www.clickhail.com/what-to-do-when-my-website-ranking-drops/

[clickhail-blog]

What Will Happen If I Have Multiple H1’s?

Google has made their information clear, but Google has been known to either tell untruths or they believe their algorithms are better than they are.  

This question comes up a lot and it is reported by Google that they only take into account the first H1 tag.  In fact, several representatives at Google have stated that “you can use as many H1s as you like.”

I list a short explanation for newbie SEOs and programmers.   

https://www.clickhail.com/what-happens-if-i-have-multiple-h1-tags/

[clickhail-blog]

How To Get Backlinks By Creating Compelling Content

Compelling Content Breeds Backlinks – Period.

Interesting and Useful Content presented it in an extremely user-friendly way is compelling.

Here are 13 Ways to Create Compelling Content to Build Backlinks (Popularity) For Your Site.

https://www.clickhail.com/how-to-get-backlinks-by-creating-compelling-content/

[clickhail-blog]

PageRank & Penguin Algorithm Explained in a Metaphor

The PageRank Algorithm & High School Popularity

July 24, 2018

SEO - Comprehensive Basic & Advanced Lessons

The PageRank Algorithm & High School Popularity

If one person said “hello” to you in the hallway 100 times would that mean that you are popular?

What if 100 people said hello to you one time that would make you more popular, correct? Ok Now….

What if most of the POPULAR kids also knew you and said hello?

Better yet – What if 100 really popular people said hello to you in the hallway, plus the teachers know you and you’re known to play two sports.  The parents of the other kids in your class say hello to you and perhaps comment about “The Team” when they see you in the grocery store or at the mall?  That would make you even more popular, correct?

Now you are starting to understand PageRank!

https://www.clickhail.com/pagerank-penguin-explained-in-a-metaphor/

[clickhail-blog]

PageRank & Penguin Algorithm Explained in a Metaphor

https://www.clickhail.com/pagerank-penguin-explained-in-a-metaphor/

[clickhail-blog]

26 Ways To Improve BassPro.com

I created this SEO strategy, originally, as a free website audit.  

Part 1 of a larger SEO strategy document concentrates on the following areas:

First Impressions

Website Structure

Specification Driven Content

Title tags

Meta Description

H1 Tags

Page Content

Function-Driven Content

https://www.clickhail.com/26-ways-to-improve-basspro-coms-seo/

[clickhail-blog]

How To Be A Great Website Project Manager

Project Management 101

I am always intrigued when hearing about the famous director (and former actor), Ron Howard. Ron Howard’s curiosity around the SETS as a child and teenager is infamous among actors and directors. Ron always asked the director questions, he hung out with the folks working with the lighting, and also the camera crew to understand what they looked for to make a great production.

Over a decade of curiosity and questions led Ron Howard to direct his first film and a few years later, in 2001, he accepted the Academy Award for directing the movie, A Beautiful Mind.

Many actors try their hand at directing, but it takes years to understand the editing process, lighting, camera angles and specifications, storyline, and many more important aspects that make a great movie.

The same goes for website project management. After all, there are billions of websites. It takes something special to make one stand out, be useful, user-friendly, aesthetically pleasing and easy to navigate. The content must be top quality, the labels and titles must be intuitive, and the site must load quickly.

This is not easy. It takes work.

Read the rest of the article:  https://www.clickhail.com/how-to-be-a-great-website-project-manager/